During the Qingming holiday, although Changsha ushered in continuous rainy weather, it did not affect the enthusiasm of tourists for this new consumption capital, and Changsha once again opened the "people from the crowd" mode. According to the monitoring data, the cumulative situation of Changsha on April 6 and the three days of the holiday is as follows: 30 scenic spots received 166,200 tourists on the same day, a year-on-year increase of 1066.73%, and a total of 397,016 tourists in the three days of the holiday, a cumulative year-on-year increase of 841.02%. The revenue on the day was 2,879,864 yuan, a year-on-year increase of 671.13%, and the cumulative revenue in the three days of the holiday was 7,558,229 yuan, a year-on-year increase of 751.48%.
With this wave of cultural tourism consumption boom out of the circle, there is also the largest store in the country built by Yuhua Enterprise Snacks - "Super Snacks are Busy". Located on Furong Middle Road in Changsha, this "super snack is very busy": there are super large double spicy chips that can be used as a "quilt" cover, super Oreos that need to be "carried" home, and creative devices such as giant receipts and giant shopping bags have set off a "super snack wind" in the streets and alleys of Changsha...... According to the snack is very busy, during the three days of the Qingming Festival holiday, the single-day revenue of "Super Snacks is very busy" has set a record of 525,000, 603,000 and 533,000 in the snack industry, becoming a phenomenal Internet celebrity store in the snack industry.
"I've heard of super snacks that are very busy before, but I didn't expect them to be so big and have so many varieties, and when I visited the store, I felt like I had come to the country of giants, which was so interesting!" ”
As the first PLUS snack store built in Changsha, it has been widely favored by consumers since its opening in January this year, and has become popular through social media platforms such as Douyin, attracting tourists from all over the country to check in. According to statistics, the average daily sales of "super snacks are busy" stores exceeded 200,000, and there was even a national purchasing boom on social platforms, with more than 20,000 spontaneous purchasing agents on various platforms across the network, and a bag of Shuangzi spicy spicy slices of 18 yuan has become a popular product that netizens are vying to buy.
According to the relevant person in charge of snacks, with the rise of super-large snack consumption, there are currently more than 20 super-large snack cooperative brand manufacturers, including Lay's, Shuangzai, Want Want, Yanjin Shop, Chacha Food, Shanghaojia and many other well-known brands that consumers are familiar with.
As a young new consumer brand, the group is very busy to give full play to the advantages of supply chain efficiency, relying on standardized store management and strict quality control, quickly open the national market, up to now, the number of stores nationwide has exceeded 7,500, becoming the head enterprise of mass sales snack industry.
In the face of the recent "record-breaking" revenue of "Super Snacks are busy", the relevant person in charge of Snacks is busy said, "This anchors a new development direction for Snacks to be busy, that is, on the basis of meeting basic shopping needs, through accurate insight into the shopping psychology of young consumers, we continue to explore the diversified integration of store product fun, scene social interaction and consumer experience, bringing new possibilities for the development of the snack industry." ”
Source丨Reporter Chen Jing of District Rong Media Center and correspondent Yi Lijun
责编丨戴雨瑶 编辑丨符雅梅
Deputy Editor-in-Chief on Duty丨Li Lei
Editor-in-Chief丨Xiong Qiyu
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