On April 6, the three-day Qingming holiday officially ended. According to the news released by a number of online travel platforms, as the first small holiday after the Spring Festival, the tourism market during the Qingming holiday ushered in a wave of small peaks of travel.
On the same day, according to the data disclosed by the Ministry of Culture and Tourism, during the three-day Qingming Festival holiday in 2024, there will be 119 million domestic tourism trips across the country, an increase of 11.5% over the same period in 2019 on a comparable basis, and domestic tourists will spend 53.95 billion yuan on travel, an increase of 12.7% over the same period in 2019.
The number of tourists received in many places increased sharply year-on-year, and tickets for scenic spots were sold out in advance
The surging news search found that the data disclosed by the cultural and tourism departments of many places and a number of scenic spots showed that the number of tourists received increased significantly year-on-year.
On the evening of April 6, data released by the Jiangsu Provincial Department of Culture and Tourism showed that the 634 A-level tourist attractions and 195 key villages of rural tourism above the provincial level in the province included in the monitoring during the Qingming holiday received a total of 16.2387 million tourists, with a total tourist consumption of 7.276 billion yuan, an average daily year-on-year increase of 111.5% and 98.9% respectively.
According to a release from the Yangzhou Municipal Bureau of Culture and Tourism, "the number of overnight stays is unprecedented". According to the Yangzhou Municipal Bureau of Culture and Tourism, the city received a total of 78.5% year-on-year growth in overnight tourists during the Qingming holiday, an increase of 40.6% over 2019. The average occupancy rate of the 39 hotels monitored in the city is 80%, and the average occupancy rate of the main urban area is 90%.
According to the data released by the Gansu Provincial Department of Culture and Tourism, during the three days of the Qingming holiday, Tianshui City (2 districts and 5 counties) in Gansu Province received a total of 946,500 tourists and achieved a comprehensive tourism income of 540 million yuan, of which 289,000 tourists were received on April 6 and a comprehensive tourism income of 160 million yuan;
In terms of scenic spots, according to the news released by the Jiuzhaigou Administration, during the Qingming holiday, the Jiuzhaigou Scenic Area received nearly 38,000 tourists. Among them, on the first day of the Qingming holiday, Jiuzhaigou Scenic Area received a total of 10,240 tourists, a year-on-year increase of 117.55%; on the second day of the Qingming holiday, Jiuzhaigou ushered in the holiday tourism peak, receiving a total of 21,204 tourists on the same day, a year-on-year increase of 376.28%.
According to data disclosed by the Zhenjiang Municipal Bureau of Culture and Tourism on April 6, on April 4, Zhenjiang City's "Three Mountains" scenic spot (Jinshan Scenic Area, Jiaoshan Scenic Area, and Beigushan Scenic Area composed of the Three Mountains Scenic Area) received a total of 49,800 tourists, a year-on-year increase of 221.29%, and Maoshan Scenic Area received a total of 13,000 tourists, a year-on-year increase of 52.94%. On April 5, the "Three Mountains" scenic spot received a total of 76,500 tourists, a year-on-year increase of 393.55%, and the Maoshan scenic spot received 19,500 tourists, an increase of 129.41% year-on-year.
According to the data released by Mount Emei Scenic Area, as of 18:00 on April 6, Mount Emei Scenic Area has received a total of 73,258 tourists, an increase of 38.24% over 2019.
At the same time, tickets for many scenic spots were sold out in advance.
For example, Taishan Scenic Area issued a reminder as early as April 2 that night tickets for April 4 and 5 have been sold out. On April 4, Taishan Scenic Area announced that the tickets for Mount Tai from 12:00 to 24:00 on April 4 and April 5 have been sold out. On April 5, Taishan Scenic Area also issued an emergency notice saying that the number of visitors in the park has reached the threshold of instantaneous maximum carrying capacity, and it was decided to suspend ticket inspection for one hour from 12:30 and resume ticket inspection at 13:30.
According to the announcement issued by the Leshan Giant Buddha Scenic Area Management Committee, at 15:04 on April 4, the daytime tour tickets for the Leshan Giant Buddha Scenic Area have been sold out, and at 10:47 on April 5, the daytime tour tickets for the Leshan Giant Buddha Scenic Area have been sold out.
The announcement issued by the Management Committee of Tianshui Maiji Scenic Area also shows that at 10:57 on April 4, the tickets for that day have been sold out, and according to the announcement issued by Maijishan Scenic Area at 15:53 on April 4, the tickets for Maijishan Scenic Area on April 5 have been sold out. At 11:08 on April 6, tickets for Maijishan Scenic Area on April 6 were sold out.
Short-distance travel is more popular, with domestic local travel and peripheral travel bookings increasing by 211% and 350% year-on-year respectively
According to the news released by the Ministry of Culture and Tourism, self-driving, cycling, and hiking have become popular ways to travel during the Qingming holiday, and short-distance tours, peripheral tours, and local tours are favored.
According to Ctrip's data, during the Qingming holiday, domestic local travel and peripheral travel orders increased by 211% and 350% year-on-year respectively, and rural travel orders increased by 239% year-on-year for rural micro-tourism to return to the hometown to worship ancestors.
According to Tuniu's data, the peak of Qingming travel occurred on April 4, the first day of the holiday. More tourists chose short-distance trips of 1-2 days, accounting for nearly 71% of the trips, and more tourists chose peripheral tours, accounting for 50% of the trips. However, nearly 10% of tourists have chosen to travel for 4 days or more, and most of them travel in advance by combining vacations.
According to Meituan data, the average daily consumption scale of the Qingming holiday increased by 39% year-on-year, and the consumption scale of Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and other cities ranked among the top in the country.
In terms of destination selection, Tongcheng Travel data shows that Beijing, Chengdu, Shanghai, Chongqing, Shenzhen, Guangzhou, Xi'an, Hangzhou, Suzhou and Nanjing are the most popular domestic tourist destinations during the Qingming holiday. "Lower Jiangnan" has become a popular choice for tourists to travel during the Qingming Festival. Among them, the tourism popularity of Nanjing Qingming holiday increased by 29% year-on-year, and the tourism popularity of Suzhou increased by 25% year-on-year.
Ctrip data shows that tourists in Shanghai, Beijing, Chengdu, Hangzhou, Guangzhou and other places love to travel around the country during the holiday, and the top 10 popular destinations in the country include: Hangzhou, Nanjing, Suzhou, Guangzhou, Shanghai, Tianjin, Beijing, Jinan, Yangzhou and Wuhan.
In terms of bookings for accommodation, packaged tours, and attraction tickets, Tuniu's data shows that during the Qingming holiday, the number of bookings for Tuniu resorts increased by 68% year-on-year, and the popularity of self-driving travel products increased significantly, with the number of trips increasing by 61% year-on-year.
According to a report released by Fliggy, domestic hotel bookings during the Qingming holiday increased by 159% year-on-year, route tour bookings increased by 164%, and ticket bookings for popular attractions increased by more than 2 times. In addition, the number of train ticket bookings for returning to the hometown for the festival and visiting relatives has also increased nearly twice compared with last year.
According to data from Tujia B&B, as of April 6, the number of B&B bookings in popular cities on the platform during the Qingming Festival in 2024 increased by 2.2 times year-on-year. The top 10 popular cities on the platform are Beijing, Chengdu, Chongqing, Nanjing, Tianjin, Hangzhou, Xi'an, Dali, Luoyang and Suzhou.
In terms of scenic spots, Ctrip data shows that during the Qingming Festival holiday, the number of ticket orders for mountain scenic spots during the Qingming holiday increased by 770% year-on-year, the number of ticket orders for flower-viewing scenic spots increased by 391% year-on-year, and the search popularity of park scenic spots increased by more than 30% year-on-year. According to Tongcheng Travel data, the search popularity of museums during the Qingming holiday increased by 108% month-on-month.
The number of orders for Tianshui tourism increased by more than 21 times year-on-year, and the local Malatang restaurant ran out of food in advance
It is worth noting that during this year's Qingming holiday, emerging tourist destinations have become new hot spots for holidays.
According to data disclosed by the Ministry of Culture and Tourism, the destination cities with an increase of more than 50% in tourist volume are Tai'an, Zibo, Tianshui, Kaifeng and Jingdezhen. Among them, Gansu Tianshui, which has recently been out of the circle due to spicy hot spots, continues to be "hot and hot", and the number of tourism orders has increased by more than 21 times year-on-year.
It can be seen that since March this year, the number of tourists received by Tianshui has reached a new high. According to the news released by the Gansu Provincial Department of Culture and Tourism on April 6, since March, Tianshui City has received a total of 6.13 million tourists, achieving a comprehensive tourism income of 3.5 billion yuan.
According to the statistics of the Qunar platform, the search volume of Tianshui has gradually increased since February 26, and the search growth rate has increased by 2,000% year-on-year. During the Ching Ming holiday, some business and first-class train tickets from Beijing to Tianshui were sold out early, and the number of bookings for Tianshui hotels increased by 12 times. At the same time, Tianshui also attracts tourists to the whole of Gansu. Qunar data shows that the ticket sales of scenic spots in Gansu Province during the Qingming holiday increased by 6.7 times year-on-year, and the ticket sales of Lanzhou, Zhangye, Jiayuguan and Longnan scenic spots also increased by more than 10 times year-on-year;
Gu Cui, the person in charge of the Xiaohong Malatang restaurant in Tianshui, told The Paper that on the first day of the Qingming holiday, the store ran out of food at 3 p.m. and planned to close, however, customers must enter the store to eat. "It's not easy to rush, and a bunch of people force me to buy groceries. Gu Cui said helplessly, "As a result, there are a few bean bubbles left in the vegetable market, and then there are wild vegetables left, and the customers say that wild vegetables are okay, and they are all here." Gu Cui said that his hair had not been cut for 3 months, and he also mobilized relatives and friends to come to the store to help during the Qingming holiday.
In Tianshui, Gansu, merchants are making spicy hot. China News Service reporter Jiumei Tenzin/Visual China Picture
It is worth mentioning that, according to the Gansu Provincial Department of Culture and Tourism on April 5, due to the surge in the number of tourists during the holiday, the hotel accommodation rate in Qinzhou District, Maiji District, Qin'an County, and Gangu County is close to 100%, and the hotel accommodation rate in the rest of the surrounding counties is close to 74%. Tianshui City then launched a series of tourist diversion measures, some primary and secondary school playgrounds and hospitals in Qinzhou District provided free parking spaces for foreign tourists, and set up temporary accommodation points for Yuquan Middle School in Qinzhou District and the Party School of Maiji District Party Committee, and coordinated and solved more than 800 passenger accommodations on the same day.
According to the booking data of Tujia B&B, as of April 6, the number of bookings of Tianshui B&B increased by 18.8 times year-on-year, ranking first in terms of growth rate. From the perspective of tourist origin, during the Qingming holiday, more than 60% of the tourists who went to Tianshui came from outside Gansu Province, and Beijing, Shaanxi, Qinghai, Zhejiang and Henan had the most guests. On the Tujia platform, B&Bs in Malatang "first-line" locations such as Tianshui Ancient Town, Lantian City Plaza, and Tianshui Station are the hottest business districts.
Emerging tourist destinations have become new holiday hotspots, and there are already full homestays during the May Day period in Kaifeng
In addition to Tianshui, Kaifeng, Zibo, Quanzhou, and many other small cities have also attracted much attention.
On the Qunar platform, during this year's Qingming holiday, Kaifeng and Quanzhou were driven by the characteristic cultural tourism labels of "Wang Po Said Media" and "Hairpin Flower Tour", and the year-on-year increase in hotel bookings reached 4.5 times and 3.3 times respectively, and from the perspective of the age of the source of guests, the "post-00s" are the largest main force, accounting for nearly a quarter.
On the Tujia B&B platform, Datong B&B ranked second in terms of bookings increased by 18.5 times year-on-year. In addition, Zibo, which exploded last year, continued to be popular, ranking third with a year-on-year increase of 14.5 times in bookings, and Jinzhou, Hanzhong, Xuzhou, Xuancheng, Jingdezhen, Dandong and Yanbian ranked fourth to tenth.
In addition, on the Tujia platform, the number of bookings for Kaifeng holiday homestays increased by 5.7 times year-on-year, of which more than 60% of the guests were "post-00s", forming groups to bravely enter the blind date bureau.
Tujia data shows that the search volume of properties in the Wansui Mountain Scenic Area, where Wang Po is located, has skyrocketed by 800%, and the top 3 popular booking business districts are Qingming Shanghe Park, Kaifeng Gulou Square and Old Henan University Business District. From the perspective of tourist sources, in addition to Zhengzhou, Xuchang, Zhoukou and other surrounding cities in the province, Kaifeng also attracted guests from Beijing, Shanghai, Tianjin, Shijiazhuang and other places. It is worth noting that some B&Bs have been full during the May Day period in Kaifeng.
Qunar Big Data Research Institute estimates an account, the per capita consumption of a meal of Tianshui Malatang is 30 yuan, driving the consumption of local transportation and accommodation to 650 yuan; a ticket to Kaifeng Long Live Mountain and Great Song Dynasty Martial Arts City Scenic Area is only 80 yuan, driving local transportation and accommodation consumption of 850 yuan; and experiencing a Quanzhou hairpin flower only costs 40 yuan, driving local transportation and accommodation to 900 yuan.
"With the younger generation of the tourism market, tourists are diversifying their choice of destinations, pursuing unique and recognizable products or scenes, and are tired of the same ancient cities, check-in spots, and snacks. An old street, a vegetable market, and a unique food can all become the trigger for a city's 'explosion'. For the local area, if you want to convert traffic into consumption, you need to be honest and service-oriented, impress tourists with sincerity and better service, and achieve a double harvest of word-of-mouth and economic benefits. Xiao Peng, a researcher at Qunar Big Data Research Institute, said.
The number of inbound and outbound tourists is close to the level of the same period in 2019
According to the Ministry of Culture and Tourism, the number of inbound and outbound tourists during this year's Qingming holiday is close to the level of the same period in 2019.
According to data disclosed by the Ministry of Culture and Tourism, during the three-day Qingming holiday, there were 1.041 million inbound tourists and 992,000 outbound tourists. The demand for Hong Kong and Macao residents to return to their hometowns to worship their ancestors, visit relatives and friends, and go sightseeing and shopping has increased, and the number of overseas Chinese entering Southeast Asia and other short-distance markets has increased significantly. In terms of outbound travel, Japan, Thailand, South Korea, Hong Kong, Malaysia, Singapore, Australia, Macau, Indonesia and the United Arab Emirates are popular destinations.
According to Ctrip data, during the Qingming holiday, Bangkok, Kuala Lumpur, Seoul, Tokyo, and London received the most inbound passenger orders, and the number of orders for inbound travel pick-up and drop-off through Trip.com increased by 218% year-on-year.
According to the data of the same trip, the most popular destinations for inbound air tickets during the Qingming holiday are Shanghai, Beijing and Guangzhou. In addition to Beijing, Shanghai and Guangzhou, inbound air tickets for Chengdu, Hangzhou, Qingdao, Xiamen, Kunming and other cities are also popular. Residents from Hong Kong and Macau are more likely to travel to the mainland through the ports of Guangzhou, Shenzhen and Zhuhai. According to data from Tongcheng Travel, Hong Kong and Macao residents' attention to travel information in Guangzhou, Shenzhen and Zhuhai has increased significantly on the eve of Qingming Festival, with the number of related searches increasing by 78% year-on-year.
In terms of outbound travel, Tuniu data shows that destinations such as Thailand, Japan, Maldives, Indonesia, UK-Ireland connection, Egypt, the United Arab Emirates, Sri Lanka, New Zealand, and Singapore are the most popular choices for tourists. Tuniu pointed out that since the visa exemption for "Singapore, Malaysia and Thailand", the demand for Tuniu's "air ticket + destination" semi-independent travel products has increased significantly, such as Bangkok, Mamba Link, Phuket and other tourism products that focus on pure play and 0 shopping, small groups of 8 people, 1-2 days of free activities, and online celebrity scenic spots, which are favored by more young tourists aged 25-35 during the Qingming Festival.
Same-trip travel data shows that Hong Kong and Macao, China are still the top destinations for mainland tourists during the Qingming holiday. In addition, Bangkok, Kuala Lumpur, and Tokyo are more popular for outbound travel. Among them, popular Southeast Asian tourist routes such as Bangkok-Pattaya, Thailand-Singapore-Malaysia have ushered in a travel boom.
Some industry insiders said that during this year's Qingming holiday, the consumption of many life service industries such as food, housing, transportation, travel, shopping and entertainment improved, demonstrating the potential of domestic demand. At the same time, new consumption patterns and festivals created by various regions in combination with regional characteristics have achieved remarkable results in promoting consumption, a large number of cross-format linkage scenarios have emerged, and the online and offline marketing methods of the platform have been continuously renovated, and the consumer market is expected to continue to heat up in 2024.
Source: The Paper WeChat public account
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