The hot wind of Tianshui Malatang activated the "pool of spring water" of the province's cultural tourism and heated up the Wushan cultural tourism market.
Here, there are the magic of the Water Curtain Cave Lashao Temple, the beautiful scenery of Luban Mountain, the jade culture of Shandan Town, the 10,000 acres of flowers in Longtai Town, as well as the intangible cultural heritage performances such as spinning drums and stepping on stilts to "pound garlic pots", which attract thousands of tourists to come to enjoy the unique cultural customs and natural beauty every year.
At the beginning of March, after Tianshui Malatang exploded, the relevant departments of Wushan County, Tianshui City, seized the opportunity and took active actions to continue to promote Wushan's characteristic products and tourism resources, and let Wushan cultural tourism "out of the circle" through Malatang.
The beautiful scenery of Wushan Water Curtain Cave Scenic Area.
Good mountains and rivers attract guests from all over the world
If someone asks, what are the good places to travel in Wushan? The first recommendation of the locals must be the Water Curtain Cave Scenic Area.
Wushan County Water Curtain Cave Scenic Area is a national 4A-level tourist attraction and a national key cultural relics protection unit, with four units: Water Curtain Cave, Lashao Temple, Thousand Buddha Cave and Xiansheng Pool.
On April 9, when the reporter came to the Shuiliandong Visitor Reception Center in Dongzhuang Village, Luomen Town, it was in full swing. Wu Xiangrong, general manager of Weichuan Cultural Tourism Group, who is responsible for the construction project, told reporters that in recent years, Wushan County has focused on the implementation of the infrastructure improvement construction project of Wushan County Water Curtain Cave Scenic Area around the idea of all-for-one tourism development, and the project is divided into two phases, the first phase of the project has been completed, and the second phase of the project is under construction.
"The second phase of the project will be completed by the end of July and put into operation in August. After it is built, it will become a tourist distribution center and connect the tourist spots of the Water Curtain Cave Scenic Area into a line. At the same time, it can also realize one-stop reservation and intelligent monitoring of the number of tourists in the scenic spot. Wu Xiangrong said.
The second phase of the water curtain cave scenic spot under construction.
In the drizzle, the reporter came to the Water Curtain Cave Scenic Area, only to see the smoke and clouds rising in the depths of the Danxia Wonderland, and the light yarn brushing the peaks, which was full of tenderness and added a bit of poetry.
In front of the cliff Buddha in Lashao Temple, the reporter met Mr. Yao, who was taking pictures of the beautiful scenery. "The scenery of this place is indeed very good, the cultural heritage is profound, it is the 'poetry and distance' in my heart, and it is worth a visit. ”
Mr. Yao told reporters that he came to Tianshui from Sanmenxia to play, ate Malatang, watched theatrical performances, went to Maijishan, and planned to visit the 4A-level scenic spots in the surrounding counties of Tianshui in the past two days.
"After Tianshui spicy hot fire, there are more people who come to Wushan to travel, so we have publicized the charges in advance, and set up a cultural and creative product display area in the tourist service center, so that tourists can deepen their understanding of the local humanities and history while visiting. Wu Xiangrong said.
In view of the large flow of people during the Qingming Festival, weekends and other holidays, Weichuan Cultural Tourism Group coordinated in advance to increase the number of sanitation workers to ensure that the scenic spot is clean and tidy, dispatched a large number of operating vehicles to reduce the waiting time of tourists, and coordinated the surrounding snack stalls to set up stalls in the scenic spot, so that tourists can eat local food at any time after visiting.
"A few days ago, the flow of people was particularly large, and the person in charge of the company was responsible for scheduling in the scenic spot, and solving on-site problems on the spot, so that tourists could have a better experience. Wu Xiangrong said.
At the same time, in order to quickly and effectively do a good job of "attracting tourists and absorbing flow", Weichuan Cultural Tourism Group has added a temporary parking lot around the Shuilian Cave Scenic Area based on the actual situation, so that tourists from other places can park for free. At the same time, it has launched a preferential package for scenic tickets, and carried out a ticket exchange policy with Gangu Daxiang Mountain Scenic Area to provide tourists with a high-quality tour environment.
The relevant person in charge of the cultural and tourism department of Wushan County said that from May to October is the local tourist season, Wushan will adhere to the water curtain cave scenic spot as the core, continuously strengthen the infrastructure construction of the scenic spot, comprehensively improve the quality of public services, and launch the "only water curtain cave in the northwest, the world's first cliff Buddha" characteristic brand.
The staff introduced the mandarin duck jade carving.
Mandarin duck jade carvings are favored by tourists
"Grape wine glow-in-the-dark glass, if you want to drink the pipa, urge immediately. The Tang Dynasty poet Wang Han's "Liangzhou Ci" endowed the luminous cup with rich cultural connotations, making the luminous cup famous at home and abroad.
The Wushan luminous cup is polished from Wushan mandarin duck jade. Its carcass is thin and transparent, warm and translucent, because it is found in the Qiujia Gorge of the Weihe Gorge in the east of Yuanyang Town, Wushan County, so it is called Mandarin Duck Jade.
Wushan Mandarin Duck Jade has a long history of jade processing. For thousands of years, mandarin duck jade has not only been polished into a luminous cup because of its fine structure, tough texture and strong workability, but also been carved into tourist souvenirs and practical handicrafts such as figures, flowers, landscapes, birds and animals, stove bottles, stationery supplies, tea sets, etc.
At present, there are more than 500 households and more than 3,000 people engaged in the processing of mandarin duck jade in Wushan County, with a total output value of 180 million yuan, which is the most important cultural industry in the local area. The production and distributors represented by Baobao Tonghui, Hedian Meiyu and Jingyunxuan have seized new opportunities for the development of e-commerce and integrated online and offline development, which has effectively driven the income increase of local residents and industrial development.
At the Baobao Tonghui Mandarin Duck Jade Live Base, the reporter met Chen Jiali, the person in charge, who was busy selling goods on live broadcast.
"Our family has been engaged in mandarin duck jade carving for three generations, my father is the main craftsman, and he found most of the stones in the yard, my grandfather is 90 years old, and he is still looking at the cup and checking the quality every day. This girl who loves to speak, speak, and love mandarin duck jade carving, has gone through a difficult entrepreneurial process with her lover and family, and has made the luminous cup bloom with gorgeous brilliance.
Today, the series of jade carving products produced by the company are exported to more than 20 countries and regions, and have been rated as "Gansu time-honored brand" products by the Gansu Provincial Department of Commerce. At the same time, with the help of the relevant departments in the county, they founded the Mandarin Duck Jade Carving Training School to teach the surrounding people to learn jade carving skills, sell jade carving products, and achieve employment and income.
"After Tianshui Malatang became popular, the Wushan County Cultural and Tourism Department organized us to go to Tianshui to exhibit and sell mandarin duck jade carvings, and the products were very popular, and we could earn 20,000 yuan a day. Chen Jiali said that with the help of the popularity of Malatang, Wushan Mandarin Duck Jade Carving is favored by foreign tourists, and the product is well-known, the flow of customers is more, and the sales volume has risen sharply.
It is understood that in order to promote the development of the mandarin duck jade carving industry, in recent years, Wushan County has vigorously supported the Mandarin Duck Jade Association and jade processing cooperatives to innovate jade carving products, on the other hand, it has continuously strengthened e-commerce sales skills training, and vigorously built an e-commerce sales platform, so that the mandarin duck jade carving will shine again and become an important pillar of the county's cultural tourism industry.
Full fire welcomes guests
Culture is the soul, tourism is the body, and only the deep integration of cultural tourism can embrace tomorrow. In recent years, Wushan has been focusing on the economic development positioning of the county empowered by cultural tourism, deeply excavating tourism resources and Weichuan culture, creating special products such as rape flower sea sightseeing tours, and exploring a new way of tourism development with global planning, panoramic building, industry-wide integration and national participation.
Since March, in order to closely catch the "flow" of Tianshui Malatang, Wushan County has done everything possible to attract customers. Taking the opportunity of holding the "Tianshui Malatang Food Festival" Wushan special session, the intangible cultural heritage project of spinning encouragement, martial arts, stilts, Yangge and folk activities "pounding garlic cans" was organized to participate in the exhibition, attracting the majority of tourists and Internet celebrities to participate in the experience.
Taking advantage of this shareholder trend, Wushan County has successively held the 2024 Wushan Spring Outing Cultural Activity Intangible Cultural Heritage Exhibition and Performance, Wushan County's "Ten Thousand People Pounding Garlic Cans" and Intangible Cultural Heritage Performance, and other activities, and the number of tourists coming to Wushan has skyrocketed. At the same time, Wushan also carefully produced short videos of special foods such as Wushan Malatang, Wushan slurry water surface, Wushan oil circle, etc., and planned and launched the "Ten Wushan Play Cheats", which was vigorously promoted on various media platforms and WeChat public accounts, which further enhanced the popularity and reputation of Wushan County and increased the traffic of Wushan.
Wushan opened its arms to welcome the arrival of the tourist season.
"We are actively improving all kinds of tourism facilities, continue to improve the service of scenic spots, and strive to provide tourists with a comfortable tourism environment with the most beautiful scenery and the best quality service during holidays such as May Day and summer vacation. The relevant person in charge of the cultural and tourism department of Wushan County said. (Text/New Gansu Gansu Daily Reporter Gu Lijuan, Bai Yongping, He Jiarui, Photo/New Gansu Gansu Daily Reporter Tian Qi)
(Source: Gansu Daily)