Judging from the booking data of air tickets and accommodation, in this Qingming holiday, tourism in third- and fourth-tier cities ushered in explosive growth, and each place showed its own ability and characteristics. Recently, Kaifeng, Henan Province has become a new popular tourist destination for this holiday.
The number of hotel bookings in Kaifeng increased by nearly 10 times year-on-year, and a scenic spot was issued an emergency notice
During the Qingming holiday, hotel bookings in Kaifeng, Henan Province increased nearly 10 times year-on-year. Tourists come not only from surrounding cities, but also from Beijing, Shanghai, Shandong and other places, and the farthest tourists come from Urumqi, Xinjiang, which is more than 3,000 kilometers away. The data shows that during the holiday, the number of ticket bookings in Kaifeng Scenic Area increased by more than 3 times month-on-month.
On the 4th, Kaifeng Wansui Mountain Martial Arts City Scenic Area WeChat issued a notice saying that due to the large number of tourists in Wansui Mountain Martial Arts City on the 4th, in order to ensure the safety and experience of tourists, Wansui Mountain Martial Arts City launched current restriction measures and suspended online ticket purchases.
Previously, the "Wang Po Says Media" program in the Wansui Mountain Martial Arts City Scenic Area sparked a lot of discussions on social networks, and the topic once appeared on the hot search, and also brought fire to the tourism market in Kaifeng during the Qingming holiday.
The number of bookings for Tianshui B&B increased by more than 50 times compared to the same period last year
With the blessing of Tianshui Malatang traffic, the Tianshui tourism market continues to be hot. On the first day of the Qingming holiday, Tianshui City, Gansu Province ushered in a large-scale passenger flow. According to the statistics of the Tianshui Municipal Department of Culture and Tourism, on April 4, Tianshui City received a total of 309,000 tourists, achieving a comprehensive tourism income of 177 million yuan, an increase of 71.2% and 69.3% respectively from the 3rd.
On the same day, Tianshui Maiji Mountain, Fuxi Temple, Tianshui Ancient City, Daxiang Mountain and other key scenic spots received a total of 97,000 tourists, of which 28,000 people were received in Fuxi Temple Scenic Area and 15,000 people were received in Maijishan Scenic Area, all of which hit a recent peak in reception.
The data shows that during the Qingming holiday, the number of bookings for Tianshui B&B increased by more than 50 times compared with the same period in 2023, and "post-90s" and "post-00s" tourists became the main force. From the perspective of tourist origin, more than 60% of tourists come from outside the province, and Beijing, Shaanxi, Qinghai, Zhejiang, Henan and Shanghai have a large number of tourists.
Surrounding tours are hot
According to the latest news from China Railway Group, on April 4, the national railway sent 18.536 million passengers, and the transportation was safe, stable and orderly. On April 5, the national railway is expected to send 12.65 million passengers, and 513 additional passenger trains will be arranged.
This holiday, peripheral travel has become a popular choice. According to the information on the Qunar platform, from 16:00 to 20:00 on April 3 and from 7:00 to 9:00 on April 4, passenger travel is relatively concentrated, and more than half of the passengers who take the train move within the 2-hour high-speed rail circle. The two-hour high-speed rail circle centered on Beijing covers many cities in Inner Mongolia, Liaoning, Hebei, Shandong and Shanxi.
In the 2-hour high-speed rail circle of Jiangsu, Zhejiang and Shanghai, the 2-hour high-speed rail circle of Hunan and Hubei, and the 2-hour high-speed rail circle of Chengdu and Chongqing, Zhoushan to see the sea, Ningbo tea picking, and Quzhou flower viewing have also become popular choices.
In addition, many small towns with "regional airports" also provide more diversified choices for tourists from all over the country during this holiday. According to the data, during the Qingming holiday, the number of air ticket bookings to "regional airport" cities such as Mangshi in Yunnan, Yanji in Jilin, and Nyingchi in Tibet increased by more than 2 times year-on-year. At present, the average price paid by hotels in these places is less than 300 yuan.
Source: China Economic Net Editor: Ruowen Editor: Lai Ting Review: Lu Hongmei
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