In mid-May, the Chongqing Moxy Hotel, located in the heart of Jiefangbei Cross Gold Street, opened its first store in southwest China and the brand's largest store in China.
With the opening of the Chongqing Moxy Hotel, Marriott International, a global hotel giant, has achieved another step forward in the multi-brand layout in the heart of Chongqing. Standing on the Liberation Monument Pedestrian Street, it is easy to notice the brightly coloured Moxy logo on the exterior of the hotel, as if it always hints at its youthful and energetic inner self – obviously, it is expected to be favored by the younger generation who advocate individuality and are keen to follow the trend – and this coincides with the new ideals of the Liberation Monument.
Build a new classic,
Jump to Modern.
As the earliest and most profound CBD in Chongqing, the Liberation Monument has always been the city's window for opening up to the outside world and the forefront of foreign exchanges. It is precisely because of the close foreign exchanges that the Jiefangbei-Chaotianmen area has gradually formed a very representative international hotel cluster for a long time, receiving visitors from all walks of life.
The newly unveiled Chongqing Moxy Hotel is the latest addition to this camp, and it is also a special member.
Liberation Monument with Chongqing Moxy Hotel at the back
There are two main reasons why it is special.
First, the hotel was rebuilt from the original site of Chongqing Yudu Hotel. In 1992, Yudu Hotel was built in Bayi Road, Jiefangbei Pedestrian Street, and was one of the representatives of high-end foreign-related hotels in Chongqing at that time, receiving many domestic and foreign guests. The revolving restaurant located on the roof of the hotel left a deep impression on the hearts of countless Chongqing people with its unique experience and excellent view, and became a particularly "foreign" consumption place at that time.
After 30 years of dedicated guest service, Yudu Hotel launched an overall renovation project more than a year ago and decided to join hands with Marriott International to create the Moxy brand's representative work in China. Then, after a long period of redesign, Chongqing Moxy Hotel officially opened to the public a few days ago. Therefore, its special feature lies in the fact that although it is a new benchmark, it is also a reshaping of the city's classic landmarks, and at the same time provides a reference for the innovation and revitalization of old properties, which can be said to have both practical significance and emotional value.
A corner of the public area of Chongqing Moxy Hotel
A corner of the public area of Chongqing Moxy Hotel
A corner of the public area of Chongqing Moxy Hotel
Second, the launch of Moxy Hotel is conducive to accelerating the innovation process of the hotel format in the Jiefangbei-Chaotianmen business district. In 2014, the first Moxy Hotel opened in Milan, Italy, a brand that represents Marriott International's understanding of the young lifestyle, and has been loved by many young business travelers since its launch.
The Moxy Hotel in Luozi Liberation Monument continues the brand core of youth, fashion and industrial style, and at the same time incorporates many design concepts that meet the trend lifestyle. For example, the revolving restaurant on the 29th floor of Yudu Hotel will be retained and transformed into a landmark restaurant and bar with check-in functions that combine all-day dining and bar; Create "Moxy Ready-to-Eat", which provides all-day grab-and-go food and beverage service; We have created 360 guest rooms that are both modern and interesting.
A corner of the revolving restaurant of Chongqing Moxy Hotel
A corner of the revolving restaurant of Chongqing Moxy Hotel
View of the revolving restaurant at Moxy Hotel Chongqing
Compared with the current situation of international brand hotels in the region, which generally prefer traditional business style, the arrival of Moxy provides consumers, especially young consumers, with a more "tasteful" choice. Its appearance means that the living space has moved towards internationalization, diversification and specialization, which is very important for Jiefangbei-Chaotianmen business district to improve high-quality business travel supporting services.
Based on the above highlights, it is not difficult to understand the long-term significance of the appearance of Moxy Hotel Chongqing.
a kind of identity,
It continues to this day.
From a more macro perspective, Moxy Hotel's choice of Liberation Monument is actually a continuation and deepening of identity.
As early as 1999, Chongqing's first Marriott Hotel opened in Jiefangbei, which was Marriott's first foothold in Chongqing. As an international leader in the industry, Marriott International seems to have become more and more determined in its choice over the past 20 years, and has successively joined hands with different partners to set up its brands such as JW Marriott, Westin, and Marriott Executive Apartments in and around Jiefangbei business district, and continuously expand its brand layout on the peninsula.
After the successful launch of the Moxy brand, Marriott International Group officially announced that it will cooperate with Dehao Group to unveil the Chongqing New Century Grand Capital Tribute Hotel in the Fanhua Building, Minzu Road, Jiefangbei-Chaotianmen Business District. This is the first time that Marriott International's Tribute Portfolio brand hotel has entered Chongqing. Interestingly, similar to Moxy, this Tribute Choice hotel is also exemplary in the revitalization and reuse of older properties.
It is reported that Marriott International Group, which has realized the intensive layout of multiple brands in the region, is still seeking opportunities for more brands to land in Jiefangbei and even Yuzhong, and there may be surprises in the future.
Looking across the river to the Jiefangbei Central Business District
Through more than 20 years of deepening cooperation, I think Marriott International Group values not only the huge passenger flow, business environment and location value of the Jiefangbei-Chaotianmen business district as the cover of Chongqing's commercial business - these are indispensable, but also reflect Marriott International's recognition and trust in the concept of regional sustainable development. In a word, it is the company's deep recognition of the development prospects of this land.
This is the true epitome of the high-quality development of the business district.
Facts have proved that from the official debut of the "Cross Gold Street" in 1997, to the gradual formation of the central business district as an opening position, and then to the launch of the world-renowned business district, every step of the Jiefang Monument has been leapfrogged and upgraded, and more companions have joined. According to public data, so far, 80 of the world's top 500 companies and about 300 key headquarters enterprises have taken root in Jiefangbei; In 2023, the total number of social enterprises in the business district will reach 101.07 billion yuan, becoming the first business district in the western region to exceed 100 billion yuan.
Facing the future development, Jiefangbei has formulated a new vision of fully promoting the construction of a world-renowned business district and striving to sprint to the first GDP+ social zero "double 100 billion" central business district in the west.
Jiefangbei Central Business District
Macro analysis, the new development goal of Jiefangbei must be to improve the quality and upgrade in many fields——
At the consumption level, on the basis of the already huge business matrix, Jiefangbei will continue to focus on the first store and the first brand, international consumption fashion, new consumption experience, characteristic consumption scenarios, high-end business travel supporting services and other fields for targeted guidance, promotion and support, and continue to improve the core competitiveness and internationalization level of the business district.
At the industrial level, relying on the construction of the new land-sea corridor in the western region, we will amplify the superimposed linkage effects of the pilot free trade zone, the comprehensive pilot project for the expansion and opening up of the service industry, and the China-Singapore connectivity project, and increase the efforts to attract investment in finance, commerce and trade, and foreign investment, so as to further expand the advantages of key industries.
At the same time, it should also be understood that from the perspective of the construction of a world-class central business district, it is inevitable to have lofty ideals, but the specific implementation is the sum of countless meticulous and complex work, so the promotion of construction especially requires the blessing of courage and endurance - challenging is certain, but with the continuous entry of high-quality partners in various industries such as Marriott International Group as an example, I believe that the progress of the construction of the Liberation Monument in all aspects will become smoother and smoother.
carrying expectations,
踔厉前行。
In reality, because of the special location and land value, the development of Jiefang Monument has always received widespread attention from the society. For a long time, the discussion on the Liberation Monument has never stopped, and there are both positive affirmations and constructive opinions. It is unrealistic to achieve 100% satisfaction in all dimensions, but it is precisely because of this that the development and construction of cities need to be more inclusive and listen to various voices in order to adjust development strategies in a timely manner.
The same is true of the Liberation Monument. Non-stop discussion means undiminished love.
In the past decade, with the changes in the consumer market and customer group structure, Jiefangbei has been looking for a suitable way to deepen its relationship with consumers, and it will inevitably go through a period of transformation - after all, as an old business district, it needs time to cope with the new market environment.
Jiefangbei Central Business District
It is worth affirming that the new and positive direction of the Liberation Monument is gradually being realized. In the past two years, more and more people have seen the many changes it has made in the face of expectations from all sides.
Just like the Chongqing Moxy Hotel mentioned today, it is the starting point of this round of quality upgrading of Jiefangbei, and a series of upgrading achievements within the business district will be followed one by one: for example PARK108 Guotai Youhuo City Plaza will complete the final renovation of the façade of the project in the near future, and launch a new brand lineup on the street; The Metropolis Oriental Plaza, which is intensively promoting the renovation work, will release surprises at the brand level in the second half of the year; The core area of the traditional style area of Luzu Temple is actively preparing for the debut; As a key new commercial and commercial project, the fashion and cultural city is stepping up its construction; The improvement of business district infrastructure continues to advance; A number of key investment promotion projects have been finalized...... Looking at the Jiefangbei Central Business District at this moment, it can be said that countless ideals and transformations are brewing in the meantime, just waiting to be presented one after another.
Jiefangbei Central Business District
Chongqing people always have deep and irreplaceable feelings for the Liberation Monument, no matter what kind of voice appears, it must be mixed with sincere expectations for the Liberation Monument. And the Liberation Monument is responding to these expectations with practical actions.
The response is not only the implementation of projects one by one, but also the all-round layout of better experience and better competitiveness, which is the most convincing feedback. Therefore, we can see the acceleration of the construction of new projects, the transformation and upgrading of existing properties, the continuous improvement of the innovative industrial chain, the continuous addition of the first store and the first brand, and the succession of new consumer content. It is not difficult to realize from this that the ideals of the Liberation Monument at this moment are the same as those of everyone: they can still care about Chongqing and look at the world, greet every visitor with a more energetic state, and contribute due energy to the development of the city.
With the innovation achievements coming out one by one, the new ideal of the Liberation Monument is being continuously polished, and I think there are still many topics worth talking about about its changes.
THE END
The remarks in the article represent individuals only The picture was taken by Xingyao Chongqing