Four days before the Spring Festival holiday (February 10 to 13), the national tourism market is booming, and all major scenic spots have ushered in a large flow of tourists, and a number of consumption hotspots such as ice and snow tours, island tours, and folk tours have emerged. According to the relevant data of Tongcheng Travel, four days before the Spring Festival holiday, Beijing, Xi'an, Chongqing and other destinations are more popular, with Harbin being the most popular destination for ice and snow tours, and Sanya, a popular destination for domestic island tours, leading the way. From the first day to the third day of the Lunar New Year, the consumption of cultural tourism throughout the country continues to rise, and the New Year Lantern Festival in Yuexiu Park is at the top of the list. The first four days of the Spring Festival holiday are the concentrated departure time period for outbound travel, and Singapore, Malaysia, and Thailand are more popular, forming a "visa-free golden line" for outbound travel during the Spring Festival. The fifth day of the first lunar month is Valentine's Day, and many young people choose to return early for the holiday, and on February 13, the fourth day of the first lunar month, the return passenger flow of civil aviation and railways has increased.
Four days before the Spring Festival, Beijing is the most popular tourist destination
Harbin is the most popular destination for ice and snow tourism
According to the data of the Tongcheng travel platform, Beijing, Xi'an, Chongqing, Chengdu, Nanjing, Harbin, Changsha, Sanya, Guangzhou, Xiamen and other places are mainly popular in domestic long-term tourist destinations from the first day to the fourth day of the Lunar New Year. Beijing's Palace Museum, the National Museum of China, Lama Temple and other key cultural and tourism attractions and venues ushered in a peak of visitor flow on the second day of the Lunar New Year, and the overall popularity ranked among the top in the country.
"Playing in the snow in the north" is still a popular option for long-term travel during the Spring Festival this year. Four days before the Spring Festival, the most popular ice and snow destinations in the country are: Harbin, Changchun, Shenyang, Kashgar, Altay, Zhangjiakou, etc. From the first day to the fourth day of the Lunar New Year, destinations with professional ski resorts such as Kashgar, Altay, and Zhangjiakou attract a large number of ice and snow sports enthusiasts to experience skiing and other sports.
Island travel is another popular travel theme during the Spring Festival, with Sanya, Xiamen and Beihai being more popular. During the Spring Festival this year, many consumers chose to visit Sanya for the New Year, and the number of guests staying in Sanya's local resort hotels and homestays began to rise rapidly since the twenty-ninth day of the lunar month, and hotels in key areas of Sanya ushered in a peak of occupancy on Chinese New Year's Eve and Spring Festival.
There is a strong demand for going home for the Chinese New Year and staying in hotels
Hotel bookings in major counties across the country increased by more than 120% year-on-year
Going home for the Chinese New Year and staying in a hotel has become a new choice for some young people. According to data from the Tongcheng travel platform, from the first to the fourth day of the Lunar New Year, the number of hotel bookings in major counties across the country increased by more than 120% year-on-year, and the counties with large increases in booking volume were mainly distributed in Guangxi, Diqing, Huizhou, Yanbian, Fuzhou, Huzhou and other cities. From the perspective of crowd structure, the flow of tourists returning to their hometowns to visit relatives and short-distance tourism constitute the main consumer groups of county hotels. According to data from the Tongcheng travel platform, more than five hotel orders in the county (or district) during the Spring Festival became local consumption. Driven by the Spring Festival tourism season, hotels in county-level cities with rich tourism resources such as Yangshuo County, Shangri-La County, and Wuyuan County are hotly booked. In addition, the number of hotel bookings in the central and western regions where the flow of returning tourists is more concentrated has also increased significantly.
Temple fairs and lantern festivals around the country "people follow the crowd"
The New Year Lantern Festival in Yuexiu Park is among the hottest
Since the second day of the Lunar New Year, key scenic spots across the country have ushered in the peak of passenger flow, and the "scenic spot crowding map" has been staged in many well-known scenic spots across the country. Four days before the Spring Festival holiday, the most popular scenic spots on the Tongcheng travel platform are: Shanghai Disney Resort, Universal Beijing Resort, Laojun Mountain Scenic Area, Guangzhou Zoo, Hong Kong Disneyland, Guangzhou Chimelong Wildlife World, Zhuhai Chimelong Ocean Kingdom, Shanghai Haichang Ocean Park, National Museum of China, and Huangshan Scenic Area.
Visiting lantern festivals and temple fairs on the first day of the Lunar New Year has become the first choice for many citizens to experience the traditional New Year's flavor. Popular temple fairs such as the Wuhou Temple Fair and the Beijing Ditan Temple Fair have become New Year events shared by local residents and tourists. The popular lantern festivals on the Tongcheng travel platform mainly include: 2024 Yuexiu Park New Year Lantern Festival, the 53rd Chengdu International Panda Lantern Festival, Shanghai Yu Garden Lantern Festival, Central Plains Wonderful Tour Dragon Year Spring Festival Lantern Festival, Zigong Lantern Festival, Qinhuai Lantern Festival, Datong Ancient Capital Lantern Festival, Bay Area Super Lantern Festival, Shenyang Qipanshan Kanto Film and Television City Spring Festival Lantern Festival, Taiyuan Ancient County Lantern Festival and other popular lantern festival theme parks are not only popular choices for local residents to travel during festivals, but also attract a large number of foreign tourists to enter the park.
The "visa-free golden line" of new Malaysia and Thailand for outbound travel during the Spring Festival is very popular
The outbound cruise ship "New Year at Sea" is fully returning
During the Spring Festival holiday, the visa-free policies of Singapore, Thailand, Malaysia and the Maldives, which are favored by domestic consumers, have been implemented for Chinese citizens, bringing great convenience to people's outbound travel during the Spring Festival. In addition, Macao, China and Hong Kong are also popular destinations for mainland residents to travel abroad during the Spring Festival. The first four days of the Spring Festival holiday are the time period when the passenger flow of outbound travel is more concentrated. According to data from the Tongcheng travel platform, from February 10 to 13, hotel bookings in Singapore, Bangkok, Hong Kong and Macau all increased by more than 300% year-on-year, of which hotel bookings in Singapore increased by more than 800% year-on-year.
With the full recovery of outbound cruise ships, taking a cruise ship to celebrate the New Year at sea has become a new choice for some consumers this year. According to the data of Tongcheng Travel, the popular outbound cruises departing between February 9 and 14 mainly include AIDA Cruises-Modu Shanghai-Kagoshima-Nagasaki-Jeju-Shanghai 5-night and 6-day tour, AIDA Cruises-Modu Shanghai-Okinawa-Shanghai 4-night and 5-day tour, AIDA Cruises-Mediterranean Tianjin-Jeju-Fukuoka-Tianjin 5-night and 6-day tour, etc.
Written by: Nandu reporter Xu Kun