No accident is going to be an accident again, after watching the press conference of Xiaomi cars, many of Xiaomi's official propaganda statements, really sweat for Xiaomi! Because whether it is a peer or Xiaomi's partner or a rice fan, almost all of them are 10 points clear. Every time Xiaomi releases a new product, there will be a wave of hot hype, this time the car was released, Xiaomi was not spared, after the press conference, the order sales of the big movie were announced as soon as possible, and it reached 50,000 units in 27 minutes!
50,000 units in 27 minutes, is it possible?But after carefully reading Xiaomi's Dading rules, I found that this sales data is possible, because Dading can be returned within 7 days, so Xiaomi has redefined Dading, I am afraid that peers will not dare to use the word Dading in the release of sales data in the future, because Xiaomi's Dading is equivalent to the reservation of friends!
I don't know if Xiaomi has ever thought about it, after this wave of hot hype, what to do after 7 days? What to do after a month? Hot sales hype does help to increase sales, so that a wave of consumers are hot-headed to place orders, but it is given a 7-day refundable sales policy, then this must cause Xiaomi's large unsubscription rate is extremely high, and at the same time it deepens the impression of consumers: the sales data released by Xiaomi are all hype, which may affect Xiaomi's business reputation.
Xiaomi product promotion, as well as various marketing operations caused by the controversy in the past year or two, such as the release of the Xiaomi 14 mobile phone, because of the system publicity resources and the subsequent verification of digital bloggers, fell into controversy and a few months later released Xiaomi 14Ultra, because of the satellite phone function and the back cover material problems again into controversy, and Xiaomi's way of dealing with it is either in the media, or it is a vague response, if this time Xiaomi cars have similar problems. I'm afraid that the amount of money that Xiaomi needs to spend on media PR will grow exponentially.
In order to increase the sales and popularity of the product, it is understandable to carry out all kinds of publicity, but only by publicity, it is impossible to enhance the competitiveness of the product, and the more publicity, the more loopholes, in today's various evaluation media everywhere, is still using radical propaganda strategies, that is, digging a hole for themselves, throwing out the boomerang will hit themselves sooner or later, which is not conducive to the long-term operation of the brand, because the promotion of the product will exhaust the patience and trust of consumers with the difference in actual experience.