Quanzhou.com, March 28 (Financial Media Reporter Wu Shuibao) In the "Unique Product" live broadcast room, the anchor shouted hard, and did not forget to remind "Orphan products have occasional flaws, and they will not be refunded or exchanged". As everyone knows, the "unique products" you squatted in the live broadcast room and grabbed quickly may be old clothes discarded or sold by others.
Investigation of the "unique product" in the live broadcast room changed the flavor of the notice "no return and no exchange"
The meaning of the word "one-of-a-kind" refers to a unique item, which is precious and rare. In the garment industry, "one-of-a-kind" clothing refers to a certain style, fabric, and color of clothing. Influenced by the Japanese trend of "vintage" (clothes with historical age and artistic value, which are no longer produced in the second-hand market), some young people today pursue unique clothes in pursuit of individuality. In order to meet the personalized needs of consumers, enhance brand value and consumers' desire to buy, some high-end brands will produce "one-of-a-kind" clothing. However, in the live broadcast rooms of some online platforms, "unique products" have changed their taste.
The reporter searched for "unique products" as the keyword, and found that the introduction labels of many live broadcast rooms were marked with "broken code unique products", "designer unique products", "express unique products", "small clear unique products", etc., which are used to attract traffic.
"This palace-style top, velvet fabric, large size can be worn up to 120 pounds (weight), the sleeves are slightly yellow, the warehouse has been pressed for too long, blow it up for you (big discount), and the baby (customer) who wants it will be deducted 3......" In front of the camera in the live broadcast room of a "one-of-a-kind store", the female anchor picked up the clothes from the hanger behind her and unfolded them, introduced the style, fabric material, and then wore them on her body to display, urging customers to place orders. On the wall behind the anchor is a sign with white characters on a black background: high-quality unique products, occasional flaws, NO refund, NO replacement.
A "one-of-a-kind product" is very fast, and it often only takes half a minute from the anchor picking up the clothes to putting them in a bag and throwing them aside to urge customers to place an order. The number of people online in this kind of live broadcast room is small to hundreds or thousands.
Recycling factory owner sent a video to sell "one-of-a-kind old clothes" in the warehouse
Another owner of a used clothes recycling factory posted a video on Douyin, directly promoting "high-quality used clothes - the cost-effective ceiling in the only product". "Do you know what is more cost-effective than tail goods? That is the best of our old clothes. A man stood in the warehouse, behind him were many baskets of old clothes piled up, he picked up the old clothes next to him as he spoke, introducing which kind of live broadcast with good sales, and bluntly said: "Some clothes are still popular models in the live broadcast room." ”
"I really thought it was donated to the mountains, but I didn't expect it to be sold. "Why do you still sell some old clothes that are worn by patients?" "It's disgusting that you sell them for a few hundred yuan for a pound." In the video comment area, netizens expressed their incomprehension and anger at the behavior of selling old clothes as orphans.
"My brother bought one, and after taking it open and trying it on, he found out that it was the one he had put in the recycling bin last year, and there was a pattern he had sewn himself in the inner pocket. Netizens posted tomorrow morning. Some netizens also said that they were deceived into buying second-hand clothes and got skin diseases after wearing them.
Revealing the secret of grasping the "individual" needs of consumers and treating second-hand goods as "unique products"
Along, who has been engaged in the garment industry in Quanzhou for many years, told reporters that in order to see through these "unique" clothes, it is necessary to understand the concepts of "original order", "tail order", "inventory" and "documentary order". He introduced that manufacturers produce a certain number of garments according to orders, and some unqualified quality inspection is called "original order" or "tail order"; after completing the order, the remaining fabrics are used to select other accessories for the production of clothing, which is called "documentary order"; and the backlog of inventory with poor sales is called "inventory", "tail goods", "broken codes", etc.
"Whether you will buy second-hand clothes or not depends sometimes on luck and the conscience of the seller. Aaron said that the tail goods of branded clothing are sold through the brand outlet channel, and most of them are not worried. Most of the low-priced clothing sold in the live broadcast room is ordinary "tail list" and "inventory". The word "one-of-a-kind" is used in the live broadcast room to attract people to enter the venue, because people don't like to bump shirts. In order to meet the personality needs of consumers "I have you and you don't", and in order to make more money, some merchants will use high-quality second-hand (less flaws, new color) clothes as "unique products". Because there is usually only one piece of "tail list" and "inventory", and second-hand clothing often has only one.
Supply second-hand clothes for live broadcasts The unit price is as low as one or two yuan
The reporter consulted two traders who recycled second-hand clothes in Jinjiang as consumers, and they said that the purchase price of summer clothes "unified goods" (whether good or bad) was 7 cents a catty, and they sold them to the recycling factory to make the difference. Second-hand clothes with good condition, the unit price is also a few yuan a catty, and the sale of high-quality summer clothes is four or five thousand yuan a ton, and the cheap winter clothes are several hundred yuan a ton. The reporter inquired and learned that the weight of thin dresses in summer is 200 grams to 500 grams, and if a ton of second-hand summer clothes are all thin, the price of each piece is one or two yuan.
"Summer Clothes Mixed Boutique: Tops, Dresses, Half-body Classes, Fashionable, Not Dirty, Not Rotten, Priced at 12 (Yuan) / ......" On the online wholesale platform, a merchant who supplies "one-of-a-kind miscellaneous" second-hand clothes sent a video to the reporter and quoted, saying that ordinary summer clothes with slight flaws are 8 yuan per piece, and ordinary second-hand summer clothes including dresses are 4 yuan per catty.
Lawyer: The merchant's "non-return and non-exchange" is illegal and not legally binding on consumers
Regarding the chaos of selling second-hand goods in the name of unique products in the live broadcast room, claiming that "no return and no exchange", Li Zhendong, a partner lawyer of Beijing Jingshi (Quanzhou) Law Firm, said that whether online shopping items can be excluded from the application of the "seven-day no reason to return" rule needs to be judged in combination with the nature of the goods, not what the merchant says. According to Article 25 of the Law on the Protection of Consumer Rights and Interests, the live broadcast room sells clothing, which is first of all not in line with the statutory product types that do not apply to the seven-day no-reason return rule. The merchant did not reasonably explain the reason why the nature of the clothing itself is "not suitable for return", nor did it provide evidence to prove that the application of the no-reason return rule would lead to a substantial depreciation of the value of the goods or cause significant losses to the operator, so the "no return" webpage and verbal reminder are not legally binding on consumers.
The live broadcast room sells second-hand products in the name of unique products and sells them in a way that obscures the true attributes of the goods, which violates the "Consumer Rights and Interests Protection Law" and other relevant laws and regulations, and may also be suspected of fraud, which not only harms others and oneself, but also causes disputes and disputes. In this regard, industry insiders said that industry self-discipline should be strengthened, supervision and management should be strengthened, publicity and education should be strengthened, consumers should be guided to treat second-hand clothing correctly, and improve the awareness and identification of second-hand clothing;
Editor in charge: Lin Rong
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