Author | Cheng Qian
Edit | Desert Shadow
All in AI的口号，几乎已经席卷当下各大手机厂商。
At the end of February this year, Honor released the first AI PC Honor MagicBook Pro 16 at the Mobile World Congress (MWC), and a month later, it threw out a series of smart devices such as the Honor Magic6 Ultimate and the Honor Magic6 RSR Porsche Design supported by AI technology.
▲The CEO of HONOR holds the HONOR Magic6 RSR Porsche Design
It can be seen that in this revolution to reconstruct the consumer AI experience, Honor has been at the forefront.
In October 2020, Honor officially separated from Huawei and became independent, and today, it has stood on the top camp of domestic Android mobile phones. According to data from IDC, a global market research institution, in the fourth quarter and the whole year of 2023, Honor ranked first among domestic brands in China's mobile phone market.
At the Magic6 series new product launch conference, Jackie Chan, the ambassador of the Year of the Dragon, appeared and used a song "True Hero" to vividly express the impossible breakthrough created by Glory after three years of hard work, and at the same time demonstrated Honor's determination to hit the high-end and overseas markets.
At the same time, looking at the current AI boom, the consumer industry has ushered in new opportunities for change, winning the glory of the domestic mobile phone market, and is accelerating the launch of these two innovation engines with AI and hard technology, while maintaining the Chinese market plate, and finding a new breakthrough point in the AI era.
After the press conference, Zhidong had the honor to have a face-to-face in-depth exchange with Zhao Ming, CEO of Honor, and deeply analyzed how Honor has become a game-breaker and leader in the AI era.
1. Years of layout to create differentiated advantages for AI+ intelligent terminals
Since the beginning of this year, the powerful capabilities of generative AI have begun to be deployed and applied on various terminal devices, and its transformation of various terminal products is accelerating, and products such as mobile phones and PCs have entered a new industrial cycle. At the same time, over the years, Honor has found its own unique innovation path in the new AI era.
Behind this, the Magic6 series is the culmination of Honor's combination of AI and smartphones.
Honor Magic was born because of AI. Based on MagicOS 8.0, Honor has opened a new paradigm of human-computer interaction based on intent recognition in the mobile phone operating system, and has been equipped with the 7 billion parameter device-side platform-level AI model "Magic Model" developed by Honor for the first time.
Based on the multi-mode decision-making engine, the Honor Magic6 series's "Glory Any Door" function can realize cross-application operation, Zhao Ming revealed, the current intention recommendation success rate of this function has reached 93%, and the number of adaptation services that support any door has increased by 75%.
There is also the "Smart Filming" function that uses the semantic understanding ability of large models, and users can automatically edit the film by issuing instructions through natural language.
and the "Smart Capsule" function, which relies on the low-power mobile platform and HONOR's eye tracking technology, can realize cross-application operation and complete every step of the user's needs.
Behind this, the Honor Magic6 series is equipped with a front-facing 3D deep sense camera that supports eye movement control, air gestures, and breath wake-up, which brings greater imagination to the interactive changes brought about by the deployment of generative AI on the terminal side.
Honor has long engraved the exploration of mobile phones and AI technology into the product genes, and has conceived a clear and complete AI strategy step by step. In 2022, on MagicOS 7.0, Honor built platform-level AI to further explore human-computer interaction for Honor intent recognition.
The forward-looking and continuous strategic layout makes Honor look at the combination of AI and terminal equipment more clearly.
Zhao Ming believes that Honor's AI strategy for smart devices is divided into four layers, namely, AI enables cross-system integration, AI reconstructs the operating system, AI application on the device side, and AI device-cloud collaboration.
The first layer refers to the use of AI to enable the integration of different operating systems and different devices, so that laptops, mobile phones, tablets, and wearable devices can be integrated into one product at the consumer level in the future, and AI can be used as a decision-making brain to help consumers achieve free service flow.
The second layer is to reconstruct the operating system of each single terminal with AI, so as to be human-centered, so that the terminal equipment understands you more and is easier to use.
The third layer is the application of AI in terminals, which will have a large number of applications based on AI in the future, and the fourth is device-cloud collaboration, which presents the application of large network AI models.
For terminal manufacturers, Honor believes that efforts should be made from the first and second layers to build a future-oriented consumer-centric experience, while taking into account the third and fourth layers. Therefore, Zhao Ming said that since the beginning of the new journey, Glory has been laying out the capabilities of the first and second layers.
As a result of three years of sharpening the sword, Honor has broken the boundaries between mobile phones, tablets, and notebooks with AI, so that AI can better understand consumer intentions and achieve better human-computer interaction.
2. Gather the world's best industrial chain resources, and hard science and technology innovation has exploded repeatedly
At a time when all attention is focused on AI capabilities, the image and screen capabilities of smartphone hardware itself are also the key to Honor's breakthrough hardware innovation and high market share.
This time, HONOR innovatively introduced the technology in the field of autonomous driving in the automotive industry into the mobile phone imaging system, and applied LOFIC technology and LiDAR focusing system to the mobile phone field for the first time.
The HONOR Magic6 Ultimate and HONOR Magic6 RSR Porsche Design is equipped with the ultra-dynamic Eagle Eye main camera H9800 with LOFIC image sensor, which increases the optoelectronic capacity to 900%. It also supports 15EV ultra-high dynamic range. Zhao Ming revealed that this means that the dynamic range of the mobile phone has reached the level of SLR.
In terms of fast focusing, the laser array in the LiDAR array focusing system reaches 1200 points, and the focusing speed reaches 60 frames per second, which also achieves a DSLR-level focusing experience.
Powerful image performance makes it easier for users to capture the best moments in sports in their daily lives, and its high dynamic range and fast focus make the final image more realistic.
The screen is also a key element of Honor's continuous breakthrough and pursuit of perfection, and Honor is working with partners to explore technological breakthroughs to achieve the effect of 1+1>2, and constantly refresh the ceiling of the industry.
The HONOR Magic6 RSR Porsche Design is equipped with the HONOR Stacked Light Oasis eye protection screen, which was jointly developed by HONOR and BOE. This screen uses Tandem dual-stack series to support the manual maximum brightness of mobile phones in the industry, reaching 1000nits manual peak brightness, 1800nits global peak brightness, and 5000nits HDR peak brightness.
While ensuring brightness, the Tandem architecture series OLED architecture also achieves low power consumption, with a maximum power consumption gain of more than 40%, 6 times the service life, and a 3-year screen aging rate of less than 1%.
The HONOR Magic6 series is also equipped with HONOR Giant Rhino Glass, which is based on the second-generation nano glass-ceramic technology to provide 10 times the drop resistance, and the HONOR Magic6 Ultimate and HONOR Magic6 RSR Porsche Design Coated with up to 4000+ laminated designs on the screen, achieving 10 times the scratch resistance while ensuring light transmission.
Excellent performance is always the fundamental guarantee for mobile phones to achieve an excellent experience, in addition, the Honor Magic6 series is also capable of battery life and communication. The Honor Magic6 Pro has been awarded the DXOMARK 2024 Image, Battery, Display, Audio, and Security certifications, and is ranked No. 1 in the DXOMARK Imaging overall score with a score of 158.
From joining forces with BOE to cross-border cooperation in the automotive field, Honor has injected new vitality into the innovation of the intelligent terminal industry. As Zhao Ming said, the development path chosen by Honor is to use the world's best industrial chain resources to create the strongest products.
Such a value concept has also become the key to Honor's continuous breakthrough and growth, and to rewrite the high-end mobile phone market pattern.
3. R&D + technology layout, Honor full-stack breakthrough AI industry
R&D investment is the last word, so for today's glory, all this stems from the firm and continuous investment in R&D and technology.
This also makes Honor a player with a deeper understanding of AI among mobile phone manufacturers.
At the very beginning, the Magic Live intelligent system released by Honor opened the door to the AI OS of mobile phones, laying the foundation for the formation of human-computer interaction for intent recognition.
In 2022, Honor built platform-level AI on MagicOS 7.0 to further explore human-computer interaction for intent recognition. This is also the key to Honor's current complete and clear AI strategy for the four-layer terminal industry.
At present, Honor's platform-level AI application on mobile phones has achieved phased results, and such technical advantages have been rapidly extended to PC devices.
The platform-level AI capabilities built by Honor have fully empowered its first AI PC, the Honor MagicBook Pro 16, allowing a deeper integration of AI technology and operating systems.
AI technology will be a far-reaching revolution for the terminal industry, and we don't know what kind of disruptive revolution it will bring to smart devices in the future, but it is certain that Honor has stood at the forefront of the times and is always ready to meet the challenges and new variables of the market.
Honor's confidence in becoming a leader in industry change lies in its continuous investment and accumulation in the field of AI over the years.
So far, Honor's AI R&D expenses have reached 10 billion yuan, and more than 2,000 AI patent achievements have been made. Zhao Ming revealed that in 2023, Honor's actual R&D will account for 11.5% of the company's total revenue, which should be the one with the highest investment among all mobile phone manufacturers.
Throughout the long development of Glory, this company has gone through the road from independent survival to successful climbing to the top and becoming a leader in the industry.
As a big easter egg during the Glory Spring Flagship New Product Launch Conference, "No one can succeed casually without experiencing wind and rain, how to see a rainbow", Jackie Chan, the ambassador of the Year of the Dragon, used a song "True Hero" to interpret Glory's determination to move forward bravely in the face of adversity.
From the difficulties and difficulties when he first entered Hollywood, to conquering the world with Chinese kung fu movies, Glory and Jackie Chan's experience are very compatible.
Jackie Chan said: "If you challenge to the limit, you can achieve the ultimate, and if you do the ultimate, it will become a hallmark." "Glory has risen to the challenge in the new journey, from China to the world, competing with the world's top opponents, and letting the world see the power of Chinese brands.
Conclusion: Honor has set off a new revolution in intelligent terminals
Generative AI has detonated the technological revolution, and the intelligent terminal industry has ushered in great changes. Whether it is mobile phones or PCs, they are reshaping the consumer experience. Honor, which has a first-mover advantage, has a deeper understanding of AI and intelligent terminals, making the innovation of AI and hard technology more vividly reflected in the new generation of products.
Today's Honor has become a leader in the smartphone market and has become a game-breaker in this wave of AI industry change. Through hard-core technical strength, innovative cross-border cooperation and exploration, and cooperation with industry chain partners, these unique technological innovation ideas are supporting Honor to new heights.