Recently, Cook's visit to China has sparked heated discussions. Looking at the world, for a multinational company of Apple's size, Cook has come to China a bit often. The industry believes that Cook's visit this time is most likely to save Apple's market sales in China. Because since the Huawei Mate 60 was born, it has started a "blocking war" against Apple's high-end market.
According to statistics, in the domestic ultra-high-end market of more than 10,000 yuan in Q4, Huawei Mate X5 alone has a market share of up to 30%. The high price of the Mate X5 did not "scare off" consumers, but instead went crazy to harvest China's wealthy class.
It would not be an exaggeration to say that the Mate X5 is harvesting China's wealthy class. I once flew on a plane, and when I boarded the plane, there were 3 male passengers in the first class cabin, each with a Mate X5. In the folding screen market, Huawei Mate X5 is too recognizable, after all, it can be so thin and light at present, no one is unsurpassed.
First-class users have a folding screen for each person
Mr. Li from Qingdao has been a fruit fan for many years, and Apple's new mobile phone will be on the market, and he will definitely replace the latest top mobile phone as soon as possible. Last year, he changed his phone and gave up Apple and changed it to the Mate X5. His reasoning is that the Mate X5 has a 5G chip, and there is no need to go out with two mobile phones. In fact, more importantly, he took a fancy to the Mate X5's implied identity and social attributes. Mr. Li's job is to be in constant contact with business owners, and he has found that the phone is now very popular among business owners.
Since the release of Huawei's Mate 60 last year, mobile phones have been hard to find, and Huawei has regained the first place in domestic mobile phone sales in the Chinese market, with a year-on-year increase of 30% to 70%. Due to the influx of orders, Huawei had to adjust its 2023 mobile phone shipment target to 40 million units. And the pricing of the Mate 60 has been a high-end price point from the beginning, more than 6000 yuan.
The Mate X5 often costs more than 10,000 yuan, and its high-end positioning is self-evident. As a leader in folding screens, Mate X5 is currently the best comprehensive level in this field. Recently, the market research agency released the 2023 Q4 domestic smartphone market report. According to the report, in the domestic folding screen mobile phone market, Huawei ranks first with a market share of 51.23%. In Q4 2023, in the domestic ultra-high-end market of more than 10,000 yuan, the Huawei Mate X5 model alone has a market share of up to 30%.
For the folding screen, consumers are most concerned about the thickness of the mobile phone, because the appearance is the first place everyone sees. The phone is too thick when folded, and it looks very clumsy and copycat.
The thickness of the body of the Huawei Mate X5 is only 11.08mm when folded, and only 5.3mm when unfolded. Once when releasing the Mate X2, Yu Chengdong once said that because the phone was designed to be too thin, he almost couldn't even fit the charging port. The folded size of the Mate X5 is thinner than the 13.6mm of the Mate X2, so it feels very good to hold, and it is not thicker than a straight board machine at all.
And the body weighs 243g, which is a little heavier than the iPhone 15 Pro Max's 221g, and it doesn't feel very heavy in the hand. On the contrary, there is a sense of heaviness of texture. In terms of thickness, the iPhone 15 Pro Max is 8.25mm thick, but because the Mate X5 folds wide at 72.4mm and the iPhone 15 Pro Max has 76.7mm, the difference of 3mm makes the phone easier to hold, and the palm of an adult man can be operated with one hand.
In addition, the overall appearance of the Mate X5 is very simple and atmospheric, which is very suitable for business men, and its aesthetics can be completely closed eyes. We've tested all the users who have seen the phone, and the first glance is that it's so thin, and the second response is that it's pretty good.
The other is the internal and external screen display of the mobile phone. It is reported that this mobile phone has obtained the double certification of German Rheinland color accuracy and accurate color projection, which means that the authenticity and consistency of its display effect have been recognized by authority. In terms of communication, Huawei Mate X5 is equipped with Lingxi communication technology, which optimizes network selection through AI algorithms and improves signal perception capabilities. The actual measurement found that in many places where there is no signal or weak signal, the mobile phone is still very carryable, and it is almost the limit of squeezing the communication signal. Of course, not to mention its two-way Beidou satellite function, which can keep communication smooth even when there is no network signal, this function has been blown up by netizens.
After having 5G technology,Its download speed is also very domineering,We used mobile 5G evaluation and found that using Thunderbolt to download movies,It can almost reach a terrifying twenty or thirty trillion per second,So in the end, it doesn't make much sense to announce 5G chips。
What folding screen users are most concerned about is the drop resistance of the mobile phone. In actual use, we found that the screen protection of the Mate X5 is still very good when it falls in life, and it does not appear to be broken. It is reported that in order to enhance the reliability of the screen, Huawei's outer screen is basalt tempered Kunlun glass, which is made of Kunlun glass and basalt tempering technology, with scratch resistance increased by 300% and drop resistance increased by 100%.
At the same time, Huawei has developed a super impact-resistant flexible inner screen, which adopts a composite laminated structure and introduces non-Newtonian fluid materials, and through Huawei's self-developed material formula, the material is soft when bending at slow speeds, and instantly becomes a hard material when it is rapidly impacted, bringing an impact resistance effect of "strong when it is strong, weak when it is weak", and strongly protects the screen.
Take a selfie with the rear cameraTaking photos is an important factor for users to choose a mobile phone. As Huawei's strongest flagship phone, the Huawei Mate X5 has good camera capabilities. Thanks to Huawei's XMAGE imaging capabilities, the HUAWEI Mate X5 can deliver satisfactory imaging results in outdoor, indoor, and low-light environments.
What I didn't find in actual photography is that the Mate X5 makes the subject sharper and the out-of-focus transition softer when taking photos. The color texture of the whole picture is not only aesthetically conforming, but also natural and real, and there are no traces that can be smeared.
In addition, Huawei Mate X5 also supports the new Fengchi flash shooting mode, which is empowered by software and hardware technology, so that the operation of starting the camera, focusing, shutter, and looking back and previewing is significantly better than that of ordinary mobile phones. For example, when you see a fleeting beautiful picture, you can get a higher yield with the Huawei Mate X5.
Users who like to take selfies have a pain point, that is, the front camera is used for selfies, but the front camera is not as high as the rear camera. Thanks to the unique structure of the folding screen, the Huawei Mate X5 supports selfies with the rear camera. You only need to choose to take a selfie with the rear camera when the phone is unfolded, and you can flip the phone over, and the picture will be on the outer screen, which is very useful.
In addition, there is also a time-lapse shooting function, in the past, if you want to take time-lapse photography, you must fix it with a tripod, but Huawei Mate X5 only needs to be placed in a fixed position to easily complete time-lapse photography.
In short, Huawei's folding screen is one of the mobile phones with the best comprehensive capabilities on the market, and it is very good in terms of appearance, photography, performance, and system. If the price is acceptable, give it a try.