There is a reason for the change, and Apple's official website details the reason: to encourage users to upgrade the iPhone 15 series

IT Home reported on March 26 that Apple's official website recently launched the "There is a reason for the replacement" page, the main target is the current users who hold the old iPhone, encouraging them to upgrade to the iPhone 15 series.

Currently, iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max users are invited to upgrade to iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max through comparison.

Each comparison shows what new features older iPhone users will get when they upgrade to the iPhone 15 series. Take the iPhone 11 as an example, the iPhone 15 has 4x higher photo resolution, more basic storage, support for Action and Cinematic modes for shooting videos, switching to a USB-C port, a 60% faster GPU, 5G, and more.

The website highlights differences in display technology, design, size, connectivity, and more. Apple also details the trade-in value of each old iPhone, letting users know what kind of discount they can get by trading in when buying a new iPhone.

IT Home attaches Apple's official "Reasons for Generation" page, which can be accessed by interested users.