At present, the refrigerator market is in a new cycle of great changes: on the one hand, users are getting younger and younger, and the demand for quality consumption upgrading is getting higher and higher; on the other hand, science and technology are constantly innovating forward, bringing new possibilities for the innovation and iteration of household appliances. Built-in refrigerators have become a "dark horse" in the market by virtue of the upgrade of the value of home scenes and intelligent integrated solutions.
According to data from Aowei Cloud Network, the overall sales volume of the refrigerator market will increase by 6.3% year-on-year in 2023, but built-in refrigerators will achieve a high growth rate of 22%. At the just-held China Home Appliances and Consumer Electronics Expo (AWE2024), Rongsheng Refrigerator, as the leader of flush refrigerators, not only released the flat embedding leader strategy of "Quality Rongsheng Flat Embedded Leading", displayed a new series of flat embedded products, but also brought a new concept of flat embedded refrigerators in the future, that is, multiple flat refrigerators can be freely combined to create a personalized home scene.
Adhering to the three cores of "professionalism", "quality" and "freshness", the home appliance circle believes that this year's Rongsheng refrigerator relies on the re-innovation of leading products and leading the market, which is an accurate meeting of the user's needs of "easy to use and good-looking" and "comfortable and quality", and will also lead the competition of the flat refrigerator market into a new stage of development, pushing up the threshold of product technological innovation and improving user satisfaction.
The evolution of embedded product matrix achieves a better life for users
How to truly meet the needs of users, the key is to talk about the product. Recently, the "Aplan Award", known as the "Oscar of Global Smart Life", was announced, and the Rongsheng 506 Double Clean Pro Flat Refrigerator won the "Aplan Gold Reputation Award". It is understood that the refrigerator has a 60CM ultra-thin flat embedded design, which can fit seamlessly into the cabinet, and the upgraded IDP i-smell intelligent sense double clean system realizes global deodorization and sterilization, which meets the user's quality requirements for the appearance and performance of the refrigerator.
The 506 Double Net Pro Flat Refrigerator is just a microcosm of answering user needs with Rongsheng innovation. As early as 2022, Rongsheng took the lead in launching the first flat-embedded family product - Rongsheng 605WILL borderless refrigerator, with the "three noes" standard of "no protrusion on the front, no seams on the side, and no waste of space", subverting the "pseudo-embedded" products on the market at that time, such as "large reserved gaps on both sides and many convex cabinets on the front". THIS REFRIGERATOR IS ALSO THE ONLY REFRIGERATOR IN THE INDUSTRY THAT HAS ACHIEVED "DOUBLE 600", THAT IS, A PRODUCT THAT INTEGRATES A 600MM ULTRA-THIN BODY AND A CAPACITY OF MORE THAN 600L, SETTING A NEW STANDARD AND NEW THRESHOLD FOR BUILT-IN REFRIGERATORS.
In just two years, from Rongsheng 605WILL borderless refrigerator, to Rongsheng 506 double net Pro flat embedded refrigerator, and then to Rongsheng 508 and 518 double net flat embedded refrigerators, the Rongsheng flat embedded refrigerator army has continued to grow. Whether it is the large capacity of "giant energy installation", or the high-end design that is completely embedded with the home, or the preservation and health performance of "fruits and vegetables continue to grow for 7 days" active freshness, it is the continuous improvement and leap forward of the quality of life of family users in line with the innovation and iteration of Rongsheng flat-embedded refrigerators.
In this AWE exhibition, the reason why Rongsheng determined the strategy of "flat embedded leader" is not only its confidence in its own position and ability in the flat refrigerator market, but also its foresight and insight into the future life of users. By freely combining multiple refrigerators, allowing single, double, and three-door freewheeling splicing, no matter what kind of personalized needs the user is, with Rongsheng, you can have a new life scene. This evolution from a single product to a scenario solution also gives more possibilities for a better life in the future.
Market data continues to confirm, consolidating the position of the leader of flat embedding
Rongsheng, which has been deeply involved in the refrigerator market for 40 years, has already engraved "quality" and "professionalism" into the brand gene. However, on the occasion of its 40th anniversary, Rongsheng chose to step out of its comfort zone and completely renew the brand with its love for users. In fact, Rongsheng has always been committed to technology and product innovation for user needs, which has led to the continuous leadership of the flat refrigerator market and the continuous trust of the market and users.
FOR EXAMPLE, IN ORDER TO TRULY SOLVE THE "BOUNDARY" PROBLEM THAT AFFECTS THE AESTHETICS OF THE HOME, RONGSHENG'S FIRST FLAT-EMBEDDED PRODUCT, 605WILL BORDERLESS REFRIGERATOR, WILL BE EMBEDDED TO THE EXTREME, THROUGH THE BOTTOM DIVERSION HEAT DISSIPATION SYSTEM, STAR TRACK DUAL-AXIS RAIL HINGE, FULL-DIMENSIONAL EXPANSION SYSTEM AND OTHER TECHNOLOGICAL INNOVATIONS, SO THAT ONLY 3MM OF OPEN SPACE CAN BE RESERVED, AND THE DOOR CAN BE OPENED FREELY.
In terms of fresh storage, Rongsheng flat refrigerator not only has the WILL natural fresh storage system that provides the most suitable fresh storage environment with the help of intelligent operation and dynamic adjustment of light, water and ion operation modes, but also the freezing and freshness locking that can achieve -31°C cryogenic locking and deeply control the nutrients of various ingredients in the ingredients, as well as the full-space AI negative ion sterilization and purification system, etc., to protect the health of users with leading technology.
The market data even gives the highest praise for the Rongsheng flat refrigerator. According to Aowei monitoring data, Rongsheng 506 Double Net Pro Flat Refrigerator, which won the "Aplan Gold Word of Mouth Award", continues to dominate the TOP1 sales of refrigerator products this year. Since its launch, the product has been leading the trend of flat embedding, and its sales volume has topped the industry's TOP1 for 6 consecutive months from July to December 2023, which can be said to be a real "phenomenal" product. Not only that, Rongsheng 518 Double Net Pro Flat Embedded Refrigerator and Rongsheng 508 Double Net Flat Embedded Refrigerator are also among the top 10 in the industry, releasing the leading edge of Rongsheng Refrigerator in the flat embedded market, which has made a breakthrough and leap from single product leadership to full category leadership.
Rongsheng, a professional refrigerator leader focusing on quality and freshness, has once again grasped the pulse of the times when the flush refrigerator leads the consumption upgrade, and uses the first strength and domineering of the leader in the flush refrigerator industry to create the user's imagination of a better life and open up the upward space and larger stage of the refrigerator industry.
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