What is "new modern luxury" in line with the Chinese market? At the recent Jaguar Land Rover off-road challenge experience camp, it may be able to give you the answer. In March, the Jaguar Land Rover Off-Road Challenge Experience Camp Qingdao Station was officially held, and the new Discovery Sport Edition was the highlight of the event, attracting the attention of many media and consumers with its excellent off-road performance and luxury quality.
The Land Rover Discovery Sport is an all-rounder SUV with excellent on-road performance and all-terrain driving capability, but what new will the upgraded Land Rover Discovery Sport bring?
At the experience camp site, the new Discovery Sports version showed everyone an impressive off-road strength. The SUV showed us its wild side through a variety of off-road props at the event, and its gentle side was also on display during a test drive on the road.
All-terrain blessing shows excellent off-road strength
Land Rover's models have always emphasized "neo-modern luxury", and the Range Rover, Defender and Discovery brands have all been upgraded to independent brands under the strategic rebranding strategy. Among them, as a brand that focuses on urban family cars, it has the dual character of urban travel and off-road driving.
All off-road subjects in this off-road challenge experience camp are designed and built according to Land Rover's test items, including steep slopes, hump bridges, raceways and other extreme off-road road conditions.
The Discovery Sport version of this test drive is equipped with a 2.0T Yingjieli engine + 48V mild hybrid system, which is characterized by early turbocharging intervention and fast response, with peak torque output at 1,350rpm and a steady stream of power when you step on the accelerator, making the vehicle effortlessly climb over various obstacles on off-road tracks. The drivetrain is ZF's 9AT transmission, which is equipped with a class-leading all-wheel drive system that is standard on all models, which can balance the torque distribution between the front and rear wheels, provide more appropriate traction for the vehicle, and help the driver cope with various off-road challenges.
The second generation of Intelligent Terrain Response is standard on the new Land Rover Discovery Sport, a homestay of Land Rover's homework, with the ability to choose the appropriate driving mode on grass, mud, sand or gravel. In automatic mode, it will systematically select a more appropriate driving mode according to the current driving situation monitored, and the ATPC all-terrain process control system is equivalent to the L2 autonomous driving level in off-road mode, as long as the speed is set, it will automatically control the accelerator and brake according to the current set speed, just hold the steering wheel, and the rest can be handed over to it.
Powered by Terrain Response's® second-generation intelligent terrain response system and ATPC all-terrain progression control system, the all-new Discovery Sport significantly lowers the off-road barrier. Coupled with the super passability brought by the maximum wading depth of 600mm, the ground clearance of 212mm, the approach angle of 23°, the departure angle of 28°, and the longitudinal passing angle of 21°, even if you are a novice off-road player, you can easily pass the level when facing tests such as hump bridges and steep slopes.
Multi-functional practicality, more "neo-modern luxury"
How wild it is on off-road sections, how gentle it is on city roads. The all-new Land Rover Discovery Sport has been upgraded in an all-round way according to the preferences of the Chinese market and consumers in terms of exterior and interior design, functional configuration, intelligent technology, luxury and comfort while maintaining on-road performance and off-road ability.
The change in interior design is the highlight of the new Land Rover Discovery Sport, with a greater emphasis on "neo-modern luxury". First of all, almost all the physical buttons on the center console have been eliminated, and the entire center console area only has a "P" button under the gear lever, and the corresponding functions of the other buttons are all integrated into the 11.4-inch floating curved center control screen.
This minimalist interior style is complemented by more upscale materials to reflect the new modern luxury, such as the addition of a new amber brown interior, solid wood grain trim on the door interior panels and dashboard, and perforated leather seats in Windsor. In particular, the seat cushion has been increased by two centimeters specifically for Chinese users, which makes it softer to the touch and better to wrap around.
The all-new Discovery Sport is also equipped with the only nano-level negative ion sterilization system in its class, as well as an air quality monitoring system and a PM2.5 haze purification system, providing a healthy and fresh interior environment. Moreover, the all-new Discovery Sport version is equipped with a number of mainstream safety configurations including main/passenger airbags, front side airbags, front/rear head curtains, active braking, lane departure warning, and lane keeping, which not only protects the occupants in the car, but also allows every driver to face various emergencies with a calm attitude.
Thanks to the addition of the 48V mild hybrid system, the all-new Discovery Sport will switch to an electric motor when driving below 17km/h, which will make it easy to drive even in urban traffic jams. At the same time, thanks to the addition of the electric motor, the NVH performance of the vehicle is also quite good, when the vehicle idles in place, the engine noise is almost inaudible, the engine noise suppression is also in place when driving at 60km/h, and the tire noise and wind noise are also very low when driving at high speeds of 100km/h.
Write at the end
That said, the all-new Discovery Sport faces stiff competition from other luxury brands. However, with its unique design, superior performance, and luxurious quality, it has managed to carve out a niche in the market. At the same time, the Jaguar Land Rover brand also has a high reputation and reputation in the market, which provides strong support for the sales of the new Discovery Sport version.
Overall, the all-new Discovery Sport is a premium SUV that combines luxury, performance, practicality and intelligence. With its excellent design and performance, it has successfully attracted the attention of many consumers and achieved good sales results in the market. In the future, as consumers' demand for personalization and quality continues to increase, it will be interesting to see how the new Discovery Sport continues to perform strongly in the market.