Li Xiang made a review to admit the misjudgment, saying: If you know your mistakes, you will change them!

Ideal MEGA since March 1 released on the market, it has been three weeks, has been held hostage by traffic, continued to be smeared by the appearance, sales seriously deviated from expectations, this wave of ideal MEGA heat, even covered the new ideal L series of the simultaneous listing of the light, resulting in the new L series sales are also less than expected, a range extension, a pure electric, two new products at the same time encountered a sales waterloo, Li Xiang himself was unexpected, even consumers were surprised.

Li Xiang has been silent on Weibo for three consecutive weeks, which is abnormal as the king of Weibo, but in the face of the sales of the ideal MEGA and the new ideal L series falling short of expectations, it is reasonable not to show up.

Li Xiang didn't show up, but he didn't stop behind his back and kept dealing with the problem. A few days ago, he announced in the circle of friends that he would take legal action against organized smearing, which may be just a deterrent and initiative, and his greater purpose is to change the propaganda strategy and face the darkness with light.

It is important to reflect on what is the internal cause of this situation, how to change it, and how to look at the lively emotions from the outside is not the point.

On March 21, after a recent silence, Li Xiang reviewed the problems in March and self-analyzed the essential causes and solutions of the problems.

Li Xiang said that the rhythm problem of the ideal MEGA is very serious, and it has been misjudged, and it has not experienced a commercial verification period from 0 to 1, but directly operated as a high-speed development period from 1 to 10, which not only messes up the rhythm and effect of the ideal MEGA, but also affects the resources and sales of the new ideal L series.

The solution is to operate the ideal MEGA according to the rhythm from 0 to 1, focus on the core users, lead the core market, and then roll out to the comprehensive market after verification.

The second problem is that too much attention is paid to the desire for sales, and the user value and operational efficiency are neglected. The solution is to reduce sales expectations and desires, and return to user value and operational efficiency.

And strictly follow the three major codes of conduct, 1. User value first, 2. Reach a consensus through co-creation, 3. Seek truth from facts and change mistakes.

Li Xiang said that this accident is a strengthened version of the problem in 2022, and it is necessary to soberly adhere to the three principles and serve users realistically. It can be seen that Li Xiang tripped over the same stone twice! Why? Because he was carried away by the victory in 2023 and lost his mind, he paid the price again this time.

It's not a bad thing to be able to be woken up by reality, and the rhythm of MEGA's publicity and distribution from its debut to listing is debatable. When the sales were good last year, everyone was floating, including KOC, and the most critical point was to be in awe of the industry, to focus on products, and to focus on users.

Only by recognizing the problem and correcting the problem can we return to normality and the enterprise can continue to move forward healthily.

But there is another point that I hope the ideal can pay attention to, that is, the price positioning, not only to match the product, but also not to deviate from the psychological expectations of consumers. As for the appearance, it's not the key factor. I hope that the Xiaomi SU7, which will be launched, will learn the lessons of the ideal MEGA, do a good job in pricing, products, and users, instead of losing their rational decisions.

It is hoped that the ideal will be reviewed and changed rapidly, and the L series will stabilize the market and the business ideal MEGA without impatience and impatience, and the MPV of more than 500,000 yuan will be a niche of the niche, and do not expect too much sales. Although you don't have to break your arm to survive, at least you need to surround Wei to save Zhao and give up your small to protect your big.