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In the early morning of the first day of the Lunar New Year of the Dragon, China Central Radio and Television's "2024 Spring Festival Gala" ended successfully in an innovatively arranged "Unforgettable Tonight". The data shows that whether it is on TV or on the new media side, the number of viewers and dissemination of the Spring Festival Gala of the main station has set a new record. It is worth noting that there are more advertising brands on the Spring Festival Gala this year, reflecting the strong recovery of China's economy.
The data shows that as of 2 o'clock on February 10, the total number of people reached 14.2 billion people through the Spring Festival Gala, an increase of 29% over last year. Among the many dazzling data, one is particularly eye-catching: the total number of interactions with the Spring Festival Gala cooperation projects in the Year of the Dragon reached 55.321 billion, indicating that more and more people are accustomed to participating in the interactive activities of major brands while watching the Spring Festival Gala of the main station.
With a wide audience, high attention, convenience and speed, these advantages visible to the naked eye make the Spring Festival Gala an important platform for major brands to expand their influence. There are more advertising brands on the Spring Festival Gala this year: there are high-tech industry brands such as new energy vehicles and mobile phones that are influential all over the world, Internet industry brands such as telecommunications, e-commerce, and social media that have changed people's lifestyles, and fast-moving consumer goods brands such as clothing, daily necessities, food and beverages that everyone can't do without.
Naming, implantation, interaction, customization...... Major brands have increased their investment in advertising for the Spring Festival Gala and "brushed their faces" on stage in various ways. Wuliangye, Gujinggong, Yanghe, Moutai, Langjiu, Jinjiu, Xifeng Liquor, Fenjiu, Shuijingfang and other liquor companies continue to make efforts; Huawei, Xiaomi, OPPO, Dongfeng Nano, GAC Trumpchi, Shenlan Automobile and other mobile phone and automobile companies let people see the rise of domestic manufacturing; Wahaha, Yili, Junlebao and other food and beverage enterprises are very eye-catching in the camera; Haier, Gree and other home appliance companies continue to consolidate the national recognition of their brands; Jingdong, Xiaohongshu, Tencent and other Internet giants may return again. Or continue to invest; Pechoin in the daily chemical industry, Heilan House in the garment industry, etc., build momentum around their respective products and hot topics; China Mobile, China UnionPay, China Post and other large central enterprises in the "brand power project" also participated in the Spring Festival Gala advertising. The Spring Festival Gala of the main station uses "splashing traffic" to help enterprises maintain a leading position on the industry track or achieve corner overtaking.
Consumption is an important "carriage" for economic growth. The Spring Festival Gala advertising has always been "the barometer of China's economy" and "the vane of future economic development". From the good start of the 2024 Spring Festival Gala advertisement of the main station, it is foreseeable that China's economy will further accelerate the pace of recovery and improve in the new year and usher in higher-quality development.
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Editor: Pan Xu