Pleasing to the eye has first become a common goal pursued by commercial photographers and customers. The development of modern photography has technically solved many problems that were difficult or impossible for previous photographers to solve, thus making it relatively easy to achieve the realm of pleasing to the eye, for commercial photography. In addition to the requirements for the quality of the photographer himself, portrait photography works in this realm also rely on some objective factors, such as: excellent makeup artists, beautiful costumes, exquisite props, high-end photographic equipment, advanced lighting, advanced studios, advanced photo post-processing systems, exquisite framing and elaborate editing and planning, etc. For portrait photography in this realm, the excessive intervention of non-photographic ontological language and the dilution of photographic ontological language are the biggest flaws. The so-called ontological language of photography is the unique means of expression of photography technology and art, including the use of film, the control of exposure, the management of photographic light and composition, and so on. Non-photographic ontological language mainly refers to non-photographic means of expression that originally played an auxiliary role in photography, such as makeup, costumes, props, etc.
(Xiapu Photography Online, Light Digital Vision)