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Sentence | forest
Edit| Ogawa
Yang Shuchun, a talented son of Peking University, was admitted to Peking University in the college entrance examination, and was selected and trained by the Ministry of Foreign Affairs during his time at the school.
He had the opportunity to work in the Ministry of Foreign Affairs, but he rejected such a future and chose to go home to farm, but his parents knelt down and begged him but did not listen.
So, how is he doing now?
Admitted to Peking University
Yang Shuchun passed the college entrance examination in 1999 with excellent results and was admitted to Peking University for further study in Western Language.
At that time, it was the time of the domestic property market boom, and the parents were ordinary workers, so it was not easy to let such a child go to college.
At Peking University, Yang Shuchun performed well. He is one of the best in his grade and is particularly flexible in his foreign language.
Not only that, but he was also selected by the Ministry of Foreign Affairs to get the opportunity to study abroad at public expense. This means that he will have the opportunity to be appointed directly by the Ministry of Foreign Affairs after graduation, and his future is bright.
During the period of studying abroad at public expense, Yang Shuchun was sent to Spain for further study for one year. It was a rare international learning experience for him. Not only can he solve the language barrier, but he can also gain an in-depth understanding of Western culture.
Moreover, the work of the Ministry of Foreign Affairs is well paid, which can also make the family live a more nourishing life.
During his government-funded study abroad in Spain, Yang Shuchun worked part-time at a newspaper in order to practice his language and earn some living expenses. The owner of the newspaper is a Chinese entrepreneur who started a business in the local area.
Due to the language barrier, the boss had a very difficult time surviving in Spain at first. But he never gave up, and through perseverance, he created a business with hundreds of millions of assets.
Yang Shuchun was deeply inspired, especially the boss has always instilled in him the idea that life should not be seen at a glance, and Yang Shuchun felt that he should also break through.
At the end of his study period, Yang Shuchun should return to China to work according to the arrangement of the Ministry of Foreign Affairs, but he began to think newly. Although the work in the Ministry of Foreign Affairs was well paid, his life required greater challenges, so he decided to return to his hometown to discuss with his parents the idea of abandoning diplomacy and business.
However, his parents insisted that he become a diplomat, which was an excellent outcome for an ordinary family. His father even knelt down to keep him, but Yang Shuchun's determination was made.
Despite his parents' strong opposition, Yang Shuchun made up his mind to leave China and return to Spain, where he had studied. For him, this will be the beginning of a complete business path.
After coming to Spain, he continued to study for a master's degree to train himself and learn about foreign management ideas. At the same time, he earns his living expenses through various odd jobs. What's more, he started the work of gathering entrepreneurial capital.
In the past five years, Yang Shuchun has given up a relaxed and comfortable life, and has devoted himself to the planning and capital preparation of the future business blueprint every day. After trying and learning from failures, he finally saved up a start-up fund of 500,000 yuan five years later.
In Spain, a country he is familiar with, Yang Shuchun, who has professional ability, is determined to use the funds to create his own industry from scratch.
While living and working in Spain, Yang Shuchun noticed a business opportunity through observation. He realized that local businesses and individuals had a habit of giving small gifts when they came to each other, which were quite expensive in the local area.
At this time, China is in the emerging stage of manufacturing powerhouses. For example, Yiwu produces all kinds of small commodities, with good quality and low price. Yang Shuchun then opened an import and export enterprise based on this.
Through this company, he established business contacts with small commodity manufacturers in various parts of the country, and the agreement was that the Chinese side would provide the goods at a lower price, and he would import them and sell them to local agents at a higher price.
Soon, with a shrewd eye to seize business opportunities and an open and lively personality, Yang Shuchun's business grew significantly.
As the customer base expands, sales volume also rises year after year. In just one or two years, the company's annual revenue reached the million-level number.
While appropriately developing the category, Yang Shuchun also used part of the profits to buy real estate in Spain. By this time, he had successfully established himself in a foreign land, and his life tended to be more prosperous.
Through the continuous innovation of business philosophy and the sharing of network resources, the business model created by Yang Shuchun has also matured and improved with his unremitting efforts.
With the passage of time, Yang Shuchun's means of operating the import and export business have become more and more mature, and his business has also expanded rapidly. In the past few years, his company's performance has increased dramatically, and its annual sales have reached tens of millions of yuan.
At the same time, Yang Shuchun uses the business perspective and ability to judge the situation obtained from Sino-foreign business exchanges to continuously improve the business operation model. He came up with new concepts to optimize supply chain management and expand more sales channels. At the same time, the company's product categories are also increasingly rich to better meet the needs of different customers.
Under the booming business, Yang Shuchun's personal economic situation has also improved considerably. Over the years, he has been able to buy a property in Spain that is far ahead of the local middle class. The quality of daily life has also reached a new level.
One day, he plucked up the courage to reach out to his parents and expressed his desire to invite his two elderly relatives to him. The parents, who had not seen each other for many years, were deeply moved when they saw their son.
In the face-to-face communication, Yang Shuchun showed his achievements in business management and life, and his parents saw that the results were far beyond their expectations, and they also let go of their regrets and worries for many years. They began to identify with and understand their son's choice.
In the end, Yang Shuchun successfully welcomed his parents to live in Spain for a period of time. He cooks for his parents and has all kinds of facilities to take care of the elderly. Parents live a meticulous life here.
However, due to their advanced age and the unsuitable living environment, their parents still chose to return to China to be with relatives and friends. Although Yang Shuchun was reluctant, he fully respected the wishes of his parents.
As time passed, Yang Shuchun's business in Spain entered a stage where it was going well. But at the same time, he gradually began to think about his future development.
One day, Yang Shuchun suddenly expressed to his parents that he wanted to return to his hometown in Wuxi for development. After many years of doing business in a foreign country, he had the idea of returning to his hometown to settle down.
However, the father was adamantly opposed to this. Considering that Yang Shuchun can earn tens of millions of dollars a year in Spain at this stage and face all kinds of unknowns after returning to China, his father thinks that this is simply unreasonable.
The two had an argument over this, and his father also sternly pointed out that if Yang Shuchun really insisted on doing so, he would feel extremely disappointed. This remark made Yang Shuchun feel unpredictable and stressed.
Return to the hometown for development
In 2011, Yang Shuchun, who was nearly 32 years old, still made a major decision - his determination to return to his hometown in Wuxi to develop his career was firm. Although this move was questioned and opposed by his father and surrounding relatives and friends.
Despite the obstacles, he resolutely set off to return to his hometown.
However, Yang Shuchun knew it. He used the funds and experience accumulated in Spain for many years to find Ding Chen, a classmate who had previously had agricultural dreams but failed to succeed, to cooperate.
The two plan to work together to create a new agricultural model in Wuxi - ecological organic farming. They found a fertile estate and began to experiment.
In order to realize his ideal of organic farming, Yang Shuchun and his partners contracted a farmland of about 80 acres near Goose Lake in Wuxi. The site will serve as an experimental base for them to implement a new type of agricultural model.
However, due to various constraints, they are still inexperienced in this area. To make up for this shortcoming, Yang Shuchun personally visited France and the United Kingdom, where he visited some of the most advanced organic farms.
He specialized in organic cultivation and management techniques, such as soil treatment and crop rotation. At the same time, he also purchased a number of excellent organic seed resources from foreign farms for his own farm experiments and applications.
In addition, in order to ensure the scientificity of farm management, Yang Shuchun often asks agricultural experts and scholars from some universities in China to answer questions. He hopes to build a solid foundation for his farm through serious study.
After thorough preparation, Yang Shuchun officially opened his organic farm near Goose Lake in Wuxi. Because he believes in the importance of circular farming, the farm operates in a closed ecological model.
For example, fish and rice straw from river ponds are fed into the feeding area to feed the pigs. The manure produced by the digestion of pigs is processed into high-quality organic fertilizer, which is then used in the cultivation of various vegetables and fruits.
Some of the vegetable leaves are also harvested to supply the poultry who are on site. In this way, resources are recycled to the maximum.
Under Yang Shuchun's management, the farm soon showed a vibrant scene. Various breeding and planting work has been continuously successful.
However, it was at this time that they faced a number of challenges. Thanks to the all-natural method, the production costs of this farm are actually several times higher than that of conventional farms. In order to meet organic demand, product prices will inevitably face a certain degree of growth.
With high-priced products struggling to gain universal acceptance, Yang Shuchun's farm is in dire straits. Faced with the increasing operating costs but unable to support them, he thought that finding a new sales model was the top priority.
Therefore, Yang Shuchun took the initiative to invite some news media to come to the farm for interviews and reports. He elaborated on the significance of the establishment of this test base and the advanced ecological operation mode adopted. At the same time, the reporter was also shown the fresh vegetables and fruits produced every day.
Soon, a special report titled "Peking University Top Students Return to Their Hometowns to Start Organic Farms" was published in the local media. It provides a concise and concise account of the moving stories of the land, which attracts many readers to stop by and visit.
In the eyes of visitors, it is an orderly farm. After experiencing the deliciousness of the high-quality ingredients on the spot, many people expressed their sincere appreciation for it. They shared their feelings on social platforms, raising public awareness of the project.
With the help of good publicity, Yang Shuchun's products have gradually entered the eyes and mouths of organic food lovers. On this basis, he designed a membership system to allow more people to participate in it and further expand the sales guarantee.
After multi-strategy promotion, Yang Shuchun's organic agricultural products have gradually become a household name in Wuxi. However, he believes that the overall size of the local market is too limited to reach its full potential.
Create your own brand
As a result, Yang Shuchun decided to raise the level of brand management to a new height. He developed the unique brand "Brother Yang of Peking University", and chose to use the increasingly mature e-commerce platform to promote and sell it with great fanfare.
He has opened a number of exclusive stores on major third-party e-commerce platforms such as Tmall and JD.com, and on the basis of seizing the new consumption habits of online shopping, he has fully launched his own high-quality products. Through preferential promotions and other means, the number of orders is increasing.
After several years of vigorous layout, the "Peking University Yangge" brand has gained a high reputation all over the country. In 2018 alone, it opened more than 250,000 orders for more than 100 stores on multiple platforms, with total sales of more than 25 million yuan
After years of operation and expansion, Yang Shuchun's organic agriculture brand and enterprise have made great progress. Its annual sales are as high as more than 100 million yuan, and it has become a successful case in the corporate world.
As the results became more and more significant, Yang Shuchun's father, who had previously questioned his career decisions, finally recognized and trusted his son's vision and choices.
At the same time, Yang Shuchun's lover over the years also confessed his heart during his successful career.
Today, with a successful career, Yang Shuchun is not only satisfied with this, he has higher and more ambitious aspirations. He hopes that through his influence and channels, he can promote people across the country to develop a healthy and restrained lifestyle, so that more families can enjoy pollution-free food with peace of mind.