Since the launch of the Spring Festival, the traffic patrol police detachment of the Jiangbei District Public Security Bureau has adhered to the propaganda first, made every effort to fight the propaganda offensive of the Spring Festival, and actively created a strong atmosphere of "safe Spring Festival traffic patrol police", reminding the masses to enhance traffic safety awareness and advocate the concept of civilized traffic.
Strengthen targeted publicity
According to different publicity objects, 400 copies of traffic safety publicity cards were produced and distributed, 15 large-screen posters of commercial advertisements were set up, 22 traffic safety warning signs, 720 Spring Festival posters, 30 publicity banners, and 7,200 DM sheets were distributed, and "A Letter to the Majority of Residents and Friends", "A Letter to the Majority of Teachers, Students and Parents and Friends" and "A Letter to the Majority of Returning Drivers" were issued for different groups, and high-frequency reminders told drivers to drive safely and the masses to travel safely.
Strengthen propaganda on the front
Relying on 6 Spring Festival checkpoints, 7 rural persuasion stations, 6 commercial advertising screens, more than 70 pavements, traffic management windows and electronic display screens of enterprises and institutions, 20 key road nodes and other positions and "seven in" propaganda and education activities, the Spring Festival traffic safety publicity is carried out in an all-round and multi-channel manner.
Relying on 7 rural persuasion stations, face-to-face traffic safety publicity for the Spring Festival was carried out for the passing masses by placing publicity display boards, posting publicity posters, hanging publicity banners, distributing publicity materials and setting up audio loops to play safety reminders.
Actively strive for the support of the government, enterprises and institutions, through 6 Guanyinqiao business district pedestrian streets and Hongqi Hegou Suning Tesco, Gome Electric Appliances and other commercial advertising screens, more than 10 hotels and enterprises and institutions electronic display screens, 6 traffic management window electronic screens, more than 60 road LED screens, multi-screen linkage high-frequency rolling Spring Festival propaganda slogans, posters and videos, so as to create a strong Spring Festival traffic safety publicity atmosphere.
Combined with the structure of the road network and the actual traffic flow in the jurisdiction, traffic safety reminder signs were set up at 20 key road nodes with large traffic flow, such as Songshi Avenue, Yuao Avenue, Jianxin North and South Road, Wuhong Road, Yulu Avenue and Hongqi River Ditch Turntable, to remind drivers to abide by the law and abide by the law, and hang more than 60 Spring Festival traffic safety banners on important road sections in the jurisdiction.
Closely following the theme of traffic safety in the Spring Festival, according to the densely populated and highly mobile characteristics of hotels, restaurants, traffic management windows and other areas, combining traffic safety with New Year blessings, and integrating the festive elements of the Year of the Dragon, 400 Spring Festival propaganda cards were designed and produced in a targeted manner, and placed in leisure areas such as hotel front desks, rooms, restaurants and cafes to remind the masses to abide by traffic rules and ensure safety, and effectively expand the depth and breadth of Spring Festival traffic safety publicity.
Strengthen media linkage
Make full use of the extensive communication power and influence of the media, seize the time node, focus on safety reminders, focus on key links, and carry out Spring Festival publicity work through various media platforms in view of the characteristics of the rapid population flow of the Spring Festival. Relying on the self-built SMS platform and WeChat, QQ and other working groups, the knowledge of traffic laws and regulations and traffic safety tips are pushed to the heads of passenger and freight enterprises and the majority of drivers.