Li Ning joins hands with Yu Garden Lantern Festival to open a trendy "wonderful meeting" experience
Recently, with the theme of "Wonderful Meeting, New Wish, Advancing into the Golden Future", Li Ning joined forces with the Shanghai Yuyuan Lantern Festival to set off a frenzy of "Wonderful Meeting" in the Year of the Dragon. Through interactive activities such as the Golden Tree, the Theme Light Group, the Wishing Power Conspicuous Bag, and the New Wish Miao Brand, the traditional customs are presented in new ways and forms, creating a New Year's party scene that meets the preferences of young people, refreshing the consumer experience and perception, and recreating the new ideas of Li Ning. At the same time, with the trend as the cultural carrier, three sets of New Year's shoes and clothing products with different styles are brought to deeply inject the core of trend culture into the context of the Chinese New Year.
Arc'teryx opens the world's first "Museum Experience Store"
Recently, Anta Group's high-end outdoor brand Arc'teryx landed the world's largest flagship store for original ecological experience, "Arc'teryx Museum", on Nanjing West Road in Shanghai. Inspired by the Vancouver Coast Mountains in Canada, the store uses furnishings that mimic mountain soil, cliffs and jungle vines to interpret the practical function of Archaeopteryx clothing shoes and bags for outdoor adventures.
Zegna Group's revenue for fiscal year 2023 increased by 27.6% year-on-year
Recently, Zegna Group disclosed its 2023 annual results and fourth quarter financial report, in which revenue in fiscal year 2023 reached 1.9 billion euros, a year-on-year increase of 27.6%, with an organic growth rate of 19.3%, and revenue in the fourth quarter of 2023 reached 570 million euros, a year-on-year increase of 40.1%, with an organic growth rate of 19.6%, which is faster than 11.3% in the third quarter of 2023. Thanks to strong demand from the two brands, Ermenegildo Zegna and Thom Browne, the DTC channel revenue of the two brands grew strongly.
Max Mara has partnered with Roblox in the gaming space
Recently, Italian fashion brand Max Mara partnered with gaming platform Roblox to launch "Max Mara Coats Adventure", providing an immersive, entertaining and educational experience. Paying homage to Max Mara's expertise in fabrics and fashion, on this virtual planet, grass becomes a mass of fabric, trees become giant spools, and users can run, jump and ride a roller coaster to transport Max Mara's iconic "101801" coat between whimsical buildings.
Pandora announces full use of recycled gold and silver
Recently, Danish jewelry brand Pandora announced that it will no longer purchase newly mined silver and gold for jewelry production, and will instead use recycled silver and gold as raw materials, hoping to reduce greenhouse gas emissions from mineral mining. Mining silver and gold requires more energy and resources than recycling these two precious metals, and the new initiative could indirectly reduce the company's CO2 emissions by 58,000 tonnes, Pandora said.