Intangible cultural heritage innovation, cultural context activation. Inheritors of intangible cultural heritage shoulder the mission of continuing the traditional context, and play an irreplaceable role in ensuring the lasting inheritance of intangible cultural heritage by continuously integrating innovation and creativity into inheritance practice.
At the 7th China Textile Intangible Cultural Heritage Conference, Yi Tianxiang, member of the Standing Committee of the Party Committee and Deputy General Manager of Beijing Fashion Holdings Co., Ltd., and Executive Chairman of the Organizing Committee of Beijing Fashion Week, was awarded the "2023 China Textile Intangible Cultural Heritage Promotion Ambassador" for promoting the fashionable, younger, technological and international development of China's textile intangible cultural heritage for a long time.
As one of the leaders, main planners, founders, promoters and witnesses, since the inception of Beijing Fashion Week in 2016, Yi Tianxiang has personally connected with well-known designers across the country to focus on textile intangible cultural heritage fashion, planned and held a series of intangible cultural heritage shows and fashion exhibitions that attracted the attention of the industry, and successfully built the "Beijing Intangible Cultural Heritage Fashion Culture Incubation Platform" in 2020 It has also been selected as the second batch of projects in the national cultural industry development project database, landing in Beijing Longfu Cultural Center and other capital fashion and cultural landmarks, and continues to develop and deepen step by step in helping China's intangible cultural heritage fashion to innovate in inheritance and development in innovation.
The continuous upgrading and development of Beijing Fashion Week, its innovative achievements over the years, is the glorious badge of Yi Tianxiang as a textile intangible cultural heritage fashion communicator. In the past eight years, Yi Tianxiang has not only led the establishment of the Beijing Fashion Week intangible cultural heritage fashion display and exchange platform, linked to Beijing's cultural landmarks, opened the Longfu Cultural Center, a special show, but also integrated the concept of "textile intangible cultural heritage" into more than 40 fashion activities such as the opening and closing ceremonies over the years, leaving countless impressive highlight moments.
show dynamic context,
Deeply release the platform effect of fashion week
Under the leadership of Yi Tianxiang, relying on the intangible cultural heritage fashion section of Beijing Fashion Week, the fashion week continues to gather famous teachers and celebrities, and the highlights are frequent. For example, for three consecutive years, it has planned and implemented the "intangible cultural heritage fashion" theme show and exhibition activities in Beijing and Hotan, Xinjiang, effectively promoting the design upgrading and brand cultivation of the national textile intangible cultural heritage - Adelaide silk.
In 2023, Beijing Fashion Week will officially open two seasons a year and enter a new stage of development of the platform. In March of the same year, the 2022 Beijing Fashion Week Awards Ceremony and the 2023AW Brand Launch Conference of Xiong Ying Gaia Legend "Beyond the Sky" were held at Beijing Longfu Cultural Center. While reviewing the past and praising role models, it also opened a new prelude to the high-quality development of the capital's fashion and cultural industry - the official launch of the 2023 series of activities of the "Beijing Intangible Cultural Heritage Fashion Culture Incubation Platform", presenting a feast of intangible cultural heritage-themed clothing with ultra-high artistic standards.
In September 2023, the opening ceremony of SS2024 Beijing Fashion Week and the Laurence Xu & JD Apparel "Magnificent Central Axis" conference was held on Qianmen Street, focusing on the culture of Beijing's central axis, designer Lawrence Xu perfectly integrated Chinese elements and oriental connotations into clothing design, bringing more than 60 sets of haute couture dresses, showing a unique aesthetic paradigm that integrates the past and present, tradition and fashion, history and future. At the same time, a series of activities with the theme of "Ai" Shanghetian were held to promote the design upgrading and brand cultivation of the national intangible cultural heritage - Adelaide silk, and the Bureau of Culture, Sports, Tourism, Radio, Film and Television of Yushu Tibetan Autonomous Prefecture jointly created the "Three Rivers Originate 'Jade' to See Beijing" - Beijing-Yushu Cultural Exchange Month Project.
The intangible cultural heritage national style show made full use of Miao embroidery, Yi embroidery, She embroidery, tide embroidery, Yao embroidery, batik, Xinjiang Adelaide, tie-dyeing, brocade, traditional plant dyeing, braiding and other intangible cultural heritage fashion culture and ethnic elements, colliding with the avant-garde fashion trend to create a gorgeous and novel national fashion, attracting more than 1 billion online traffic attention at home and abroad.
Let the capital bloom with the beauty of fashion and cultural integration
Under the helm of Yi Tianxiang, Beijing Fashion Week gives full play to the advantages of the industry platform, promotes production with culture, builds momentum with show, promotes promotion with exhibitions, cross-border integration, and explores a new model of Chinese modern textile intangible cultural heritage inheritance and development from a new perspective, which really promotes the fashion, youth, science and technology and international development of China's textile intangible cultural heritage, so that Beijing can bloom the beauty of fashion and cultural integration, and continue to empower the high-quality development of the capital's fashion industry.
Harvesting the award, Yi Tianxiang was very emotional. He said that protecting, inheriting and making good use of intangible cultural heritage is of great significance for continuing the historical context, strengthening cultural self-confidence, promoting exchanges and mutual learning among civilizations, and building a socialist cultural power. With fashion culture as the medium, we will disseminate the achievements of textile intangible cultural heritage and development, insist on telling Chinese stories well, and let the world understand the beauty of China.
Yi Tianxiang said that in the future, Beijing Fashion Week will adhere to the concept of openness, inclusiveness and cooperation, build a brand value system of Beijing Fashion Week supported by the six values of culture, communication, public welfare, commerce, resources and win-win, and take "building the capital Beijing fashion industry platform ecosystem" as its own responsibility, and build Beijing Fashion Week into a "promotion platform for brand cultural power" and "a platform for the intersection of China's original design ideas", empower brand culture and capital city renewal, and help the construction of a national cultural center and an international consumption center city.
Let the intangible cultural heritage return with clothes
Intangible cultural heritage is an important part of the excellent traditional Chinese culture and a vivid testimony of the continuous inheritance of Chinese civilization. Yi Tianxiang has proved with action and practice that the inheritance of textile intangible cultural heritage will eventually land in the industry - let the intangible cultural heritage culture "live in the present", innovate and improve in the inheritance, integrate into the modern life scene, and show the young vitality in fashion design.
Adhering to the firm original intention of resonating with the development of the capital, Beijing Fashion Week continues to innovate and change, and has become an important carrier and fashion business card for the display, innovation and sublimation of China's intangible cultural heritage. A group of outstanding Chinese textile intangible cultural heritage ambassadors represented by Yi Tianxiang will also take "giving Chinese brands the opportunity to grasp the right to speak in fashion" as their own responsibility, shine in their respective fields, stimulate the vitality of cultural development with integrity and innovation, promote the high-level and high-quality development of textile intangible cultural heritage, and create a new glory of Chinese culture.