The Spring Festival is approaching, the reporter visited the market and found that the major jewelry brand stores in Jiading have opened the New Year of the Dragon activities, and the gold market consumption has ushered in a wave of small peaks, and gold jewelry containing "dragon elements" is sought after by consumers.
Although January 30 was a working day, there was still an endless stream of customers who came to buy gold jewellery at Chow Tai Sang's CITIC Pacific Wanda Plaza store. "I came to buy gold jewelry for my wife, just in time for the Spring Festival event in the store, and bought two pairs of earrings. Citizen Feng Yongsheng said.
"At the end of each year, the gold consumer market will usher in a wave of small peaks, with store sales in January increasing by nearly 20% compared with usual, and wedding orders accounting for the main share. Pan Yingying, deputy manager of Chow Tai Sheng's CITIC Pacific Wanda Plaza store, introduced, "We also specially launched dragon zodiac pendants, bracelets, braided ropes and other products, customer feedback is relatively good, cartoon dragon bracelets are especially popular with girls." ”
China Gold and Chow Tai Fook have also launched gold jewelry with the theme of the zodiac dragon. "We have cartoon dragon bracelets, dragon pendants and other products, and there are quite a lot of people who buy them, some for parents, and some for friends. Liu Yi, manager of China Gold CITIC Pacific Wanda Plaza store, said that many young couples want to have a "dragon baby" and will prepare zodiac jewelry for their children in advance, which has led to an increase in sales of gold products to a certain extent, "The sales volume of the store in January increased by nearly 15% compared with usual." ”
Hu Yumin, store director of Chow Tai Fook Xinye Shopping Center, said that the Spring Festival is usually the peak season for gold consumption, and the gold jewelry of Dragon Element is novel and fashionable, in line with contemporary aesthetics, "The customer flow of the store in January increased by about 20% compared with December, and this wave of New Year's gold consumption boom is expected to continue until the Spring Festival holiday." ”
The reporter noted that the current gold price is generally on an upward trend, but the change is not large. According to the pure gold listing price of various stores on January 30, the price of Chow Tai Fook, Chow Tai Sheng, China Gold and other brands is 610-626 yuan per gram. However, in order to attract customers, major brands have also launched different degrees of discounts around the Spring Festival. For example, Chow Tai Sang's gold jewellery is discounted by $50 per gram on top of the original price, while China Gold and Chow Tai Fook offer promotions with a $60 and $20 discount respectively.
Source: Shangguan News