With a discount of more than 50,000, Toyota's Asian Dragon sales have rebounded sharply, and the cost performance has improved
To say that the Toyota Asian Dragon car used to be very face-saving in China, compared to the Camry, which is also a medium-sized sedan, Toyota Asian Dragon because of its more domineering appearance and larger size space, so the positioning is always higher, on the one hand, it can take into account the family, and at the same time it can also have certain business attributes, but now Toyota Asian Dragon is no longer good. Because Toyota's performance in China in recent years is indeed not as good as before, mainly because of the lack of product power, users began to slowly lose interest in Toyota Asian Dragon, even if the discount is now more than 50,000, and even some versions and 4S stores can give more than 80,000 discounts, but it is still difficult for Toyota's sales to recover to the previous level.
Of course, after the huge discount to Toyota Asian Dragon's sales did have a significant rebound, and the size of Toyota Asian Dragon is indeed larger, although it is also positioned in a medium-sized car, but Toyota Asian Dragon is 4.99 meters long, and the wheelbase is also 2.87 meters, this size is larger than Camry, in addition, the appearance of Toyota Asian Dragon because of the larger area of the grid, so the aura is indeed more sufficient, of course, the sense of sport is slightly worse than Camry, but it does not look too old-fashioned, but the competition in the domestic auto market is indeed too cruel, in addition, Toyota has recently exposed various counterfeit scandals, which is also the reason why everyone has less and less good feelings about ToyotaAfter all, some parameter misrepresentation is already very bad, and now there are various negative news from safety to power, which makes it difficult not to think, and at present, Toyota is still bowing and apologizing.
It's just that the establishment of a brand in the automobile market is not overnight, and the collapse of word-of-mouth will not be done all at once. From the perspective of market performance, the sales of Toyota Asian Dragon models in 2023 will still fluctuate greatly, which is directly related to the continuous updating and better product launch in the domestic auto market, and even the sales of Toyota Asian Dragon in the high month are only more than 9,000 vehicles without more than 10,000 vehicles, and the sales of Toyota Asian Dragon in November are only more than 6,000 data. However, in December 2023, because the discount has come up, the sales rebound has obviously exceeded 11,000 cars directly, and from the feedback of car owners, Toyota Asia Dragon's top configuration does have 4S stores that can give about 80,000 discounts, if the local area can talk about this strength, even if it is 50,000 or 60,000, it can be considered for many users who do not want to choose domestic cars for the time being.
Toyota Asia Dragon's product strength:
From the product point of view, it is indeed difficult for a model of this level of Toyota Asia Dragon to support the price of 199,800 to 279,800, which is why the sales of Toyota Asia Dragon have never exceeded 10,000, and in 2023, Toyota Asia Dragon usually has a discount of 30,000 or 40,000, it can only be said that there are too many models to choose in China at this price, and there are fuel, pure electric, SUV and hybrid, etc., these models are more powerful, The size is larger or both, so Toyota Asia Dragon has to continue to expand its advantages, and now Toyota has begun to advertise itself as the world's No. 1 sales, but it still can't change the fact that domestic sales have been declining year after year.
In terms of power, the performance of Toyota Asia Dragon is also not competitive, the maximum horsepower of the 2.0L engine is 177 horsepower, the most important thing is that the horsepower achievement rate on the wheels is too low, and it is a bit outrageous that even 100 horsepower is measured online. In addition, the 2.5L fuel version of the Toyota Asia Dragon has a lot more power, 207 horsepower, and the CVT gearbox has been replaced by an 8AT gearbox, and the power has been significantly improved. As for the 2.5L hybrid version, the power will be better, the 178 hp engine is paired with a 120 hp electric motor, and it is also fuel-efficient, but the price is also more expensive, and the 2.5L power is indeed more cost-effective for most users.
In terms of configuration, the performance of Toyota Asia Dragon will not be too good, and it can even be said to be poor, after all, Toyota Asia Dragon is also priced at more than 200,000 cars, but Toyota Asia Dragon's low-profile version of the model reversing radar, reversing image is not there, although it can be given full-speed adaptive cruise, I am really a little sorry for this price, and Toyota Asia Dragon's low-profile car is still using plastic steering wheels and fabric seats, these are very low-grade things, and I don't know when Toyota will change these.
Summary:
On the whole, Toyota Asia Dragon, as a medium-sized sedan, has indeed captured the hearts of many users because of its more domineering appearance and larger size, but with the development of the domestic automobile market, Toyota Asia Dragon's product strength has been obviously out of touch with the times, and if you really want to re-consolidate your position in China, Toyota Asia Dragon still has to vigorously improve the product itself, and it can't last long only by reducing prices.