In January, the new energy sales list: the question world surpassed the ideal, and Geely became the second

Text | potato

Edit | Li Huanhuan

Affected by market cyclical factors, the new energy market in January had a dismal start.

The leader is still BYD, with 201,000 new energy passenger car sales in January, a year-on-year increase of 33.87%. Among them, Dynasty and Ocean Network sold a total of 185096 vehicles, contributing more than 9% of BYD's sales. It is worth noting that the high-end brand looked up to January to sell 1,652 vehicles, a slight increase from December, and performed strongly.

Compared with the decline in sales of most car companies in January, the question world broke out of the encirclement and hit a new high. In January, a total of 32,973 models were delivered, of which the new M7 was the biggest contributor, delivering 31,253 new cars, achieving the first monthly delivery of more than 30,000 vehicles. Since its launch in September 2023, the new M7 has accumulated more than 140,000 units. If you only look at the echelon of new forces, in January, the world of questions for the first time on the throne of sales.

It was followed by Ideal, which delivered 31,165 new vehicles in January, up 105.8% year-on-year.

At the end of last year, Li Xiang, CEO of Li Auto, hinted that it would deliver 800,000 vehicles in 2024. In order to achieve this goal, Ideal will usher in an unprecedented product year in 2024, launching 4 range extender models and 4 pure electric models. The much-anticipated first all-electric MEGA will be launched in March.

In the first round of 2024, the question world surpassed the ideal, and the wrestling between the two also attracted a lot of attention.

What is also surprising is that ZEEKR withstood the cold weather in January and performed steadily, maintaining the level of 10,000 vehicles, delivering 12,537 vehicles, a year-on-year increase of 302%.

Affected by the off-season in January, NIO and XPeng also saw their sales fall, with NIO performing better, delivering 10,055 vehicles. In 2024, there will be no new models for the NIO brand, and the sales volume will be entirely pinned on the second brand.

The sales performance of other car companies did not fluctuate much, with Leap delivering 12,277 vehicles in January, Nezha delivering 10,032 units, and AVATR delivering 7,059 units.

For the car companies that continue to compete in the new energy track, the knockout competition has begun, and the competition will only become more cruel. The tragedy of January is a signal from the market - most people have to face a decline, but there are always people who buck the trend.

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