Now the electric scooter market is getting hotter and hotter, and car companies such as Changan, Geely, and BYD have laid out products in this market segment, hoping to get a piece of the pie. So, under the pressure of many competitors, is Hongguang MINIEV, which once created the electric scooter market, still popular with users? In November and December 2023, the sales volume of Hongguang MINIEV series will be 23,518 units and 25,597 units, respectively, which is well recognized by users.
Hongguang MINIEV has maintained hot sales since its launch, and has repeatedly become the top seller in the global monthly sales list of new energy vehicles. The hot sales of Hongguang MINIEV have also stimulated other car companies, Geely Automobile and Dongfeng Motor imitated Hongguang MINIEV, and launched Geely Panda mini and Dongfeng Fengguang MINIEV respectively, which are similar to Hongguang MINIEV in shape and naming.
This is because Wuling has been optimizing and upgrading Hongguang MINIEV according to user needs, and constantly launching new models, for example, in November 2023, Wuling launched the third-generation Macaron of Hongguang MINIEV, a new car co-branded with the internationally renowned fashion brand SMILEYWORLD, and has also been upgraded in terms of design, space, and battery life, which has also been recognized by consumers after listing. According to official data, in the first two months of the launch of the third-generation Macaron, the cumulative sales of Hongguang MINIEV have exceeded 30,000 units, becoming an important sales pillar of the car series.
Next, let's take the third-generation macaron of Hongguang MINIEV as an example to analyze the reasons why the Hongguang MINIEV car series can still maintain hot sales after nearly 4 years on the market.
Compared with Geely mini, Changan Lumin and other competing models, Hongguang MINIEV's third-generation macaron has a lot of personality in design, and the body incorporates more youthful elements, in addition to the color roof, there are two-color front guards, smiling macaron side markers, 5 personality car colors, and so on. Driving Hongguang MINIEV's third-generation macaron on the road, the return rate will not be low, and it can also meet the pursuit of young people for good looks.
In the same class of cars, Hongguang MINIEV's third-generation macaron also has an advantage, and the model priced at 46,800 yuan has already provided a pure electric range of 215km. The Changan Lumin Xiangqin model priced at 54,900 yuan has a range of only 205km, and the Geely Panda mini Endurance Bear priced at 49,900 yuan has a range of 200km, both of which are shorter than the third-generation Macaron of Hongguang MINIEV. Long battery life is helpful for our daily travel, can reduce the charging frequency in the car, according to the daily driving of 30km to calculate, Hongguang MINIEV third-generation macaron can drive for 5~6 days on a single charge.
The battery safety of the third-generation macaron of Hongguang MINIEV also has advantages in the same class of cars, reaching the advanced level in the industry. This can be supported by Wuling's new energy vehicle sales, Wuling new energy vehicles have sold a total of millions of units, and there has never been a spontaneous combustion accident, which is an achievement that many car companies have not done. In addition, in view of the reduced battery life of low-temperature vehicles in winter, the third-generation macaron of Hongguang MINIEV is also equipped with battery heating and intelligent thermal insulation technology to ensure that the battery is at a suitable working temperature.
In terms of vehicle comfort, the size of the third-generation Macaron of Hongguang MINIEV has been adjusted, with a length of 3064mm and a wheelbase of 2010mm, which optimizes the rear seat space as much as possible. In addition to being more spacious, the seats in the car have also been redesigned for ergonomics, with a contact area of 86,000 mm2 between the seat and the human body, similar to the seats of compact SUVs, which can bring a sedentary experience without getting tired.
In terms of chassis, Hongguang MINIEV's third-generation macaron has also been adjusted, using the structure of front MacPherson single suspension + rear three-link semi-single suspension, applying a new front lower swing arm structure and bushing structure, and optimizing the front and rear spring rates, so that the vehicle chassis can take into account comfort and stability.
To sum up, the third-generation macaron of Hongguang MINIEV can be recognized by consumers, on the one hand, because Hongguang MINIEV has established a brand awareness of "easy to use, easy to stop, and easy to open" since its listing, and its market reputation is relatively good. On the other hand, because of the outstanding strength of the third-generation macaron of Hongguang MINIEV, it is safe and comfortable, and it can also lead the product in the face of competing products at the same level, no wonder it can become a "people's scooter".