In the New Year of the Dragon, authorized by Shanghai Film Yuan, Pizza Hut once again linked up with Shanghai Fine Arts Film Studio to send red envelopes to everyone, but also invited Monkey King, Nezha and other Chinese animation friends who are widely loved by consumers, and also launched new ingenious works such as Champion Master Snow Wagyu Pizza and Gold Award Cheese Milk Roll Edges.
At the Pizza Hut New Year Theme Restaurant in Zhengzhou (Zhongyuan Wanda Restaurant), Mr. Wang Fei, the representative inheritor of Henan Provincial Intangible Cultural Heritage Project, brought a unique experience to diners of all ages, aiming to increase the attention and participation of the younger generation in the inheritance of traditional Chinese culture through the influence of the brand. This Spring Festival, come to Pizza Hut to enjoy delicious food, taste trendy toys, and participate in intangible cultural heritage experience activities in person, and spend a "Animation Chinese Year" happily.
Intangible cultural heritage paper-cutting collides with Chinese animation, and the New Year's flavor activities are non-stop
In Pizza Hut for the Spring Festival, not only delicious food, fun peripherals, Pizza Hut also launched the "Animation Chinese Year in Western Restaurant" theme activity nationwide, Mr. Wang Fei took the lace-shaped curling edge of Pizza Hut Gold Award Cheese Milk Roll Pizza as inspiration, combined with the cartoon image of Wubao, and presented Pizza Hut's animated Chinese New Year through intangible cultural heritage paper-cutting skills. Open the pizza box, and the vivid "Five Treasures for the New Year" intangible cultural heritage paper-cut pizza is vividly displayed.
At Pizza Hut Zhengzhou Zhongyuan Wanda Restaurant, consumers tasted the champion master snowflake and beef roll with Zhixin pizza, tasted the Spring Festival blessings from the tip of the tongue, and enjoyed the fingertip paper-cut pizza of Mr. Wang Fei, and felt the Spring Festival customs from traditional culture. I not only experienced the production process of intangible cultural heritage paper-cutting, but also learned the cultural connotation behind traditional art. The paper-cut works of the Year of the Dragon are vivid and lively, and the traditional culture is inherited in edutainment.
Wang Fei said frankly that he was influenced by his family to learn paper-cutting since he was a child, and looking back on the years of more than 30 years with a pair of scissors and a piece of red paper, he has experienced and witnessed the innovation and development of traditional culture. "I hope to use a pair of scissors and a piece of paper to talk about intangible cultural heritage, and I also hope to use our well-known animation IP as a carrier to let more young people experience and like the art of paper-cutting at Pizza Hut restaurants, and express the cultural confidence of our Chinese sons and daughters to the world." Wang Fei said.
In addition to the New Year's paper-cutting, Henan Pizza Hut also specially produced the "Five Treasures for the New Year" New Year's calendar, hoping to bring consumers a lot of memorable food and good luck through the auspicious meaning of the five treasures.
Joining forces to pay tribute to Chinese animation and promote cultural inheritance
Making food more interesting and culture more accessible to the people has always been the basic concept of Pizza Hut to create a combination of traditional culture and new catering. From holding hands with Shangmei Animation twice to creating intangible cultural heritage experiences with well-known game IPs, Pizza Hut has frequently crossed borders with Chinese animation and Guochao culture, allowing traditional Chinese cultural elements and classic childhood IPs to create unforgettable memories for the new generation of young people, and fully demonstrating its determination and confidence in promoting the inheritance of traditional Chinese culture.
Pizza Hut said, "Pizza Hut hopes to make Chinese aesthetics deeply rooted in the daily life of consumers through various dimensions such as upgrading products, enriching restaurant experience, and creating cultural peripherals, paying tribute to Chinese animation, and promoting the development of Chinese culture among young people." ”
The Chinese New Year tide wind blew to Pizza Hut "Five Treasures" interactive periphery, which is interesting and lovely
In Pizza Hut, Sun Wukong's golden hoop stick can really grow taller, Nezha doll wishes you "Wishing you prosperity", "gourd baby" can not only sing, but also send red envelopes, as well as a fox girl who can "coil" a transfer toad and a fox girl who carries a peach blossom lantern...... The newly launched Fortune Nafu Three-person Meal and Multi-person Meal brought five cute Chinese animation character peripherals, which were interactive and interesting, full of creativity, and also contained Pizza Hut's New Year wishes for everyone, attracting consumers of all ages to check in at the store.
It is reported that this is the second linkage between Pizza Hut and Shangmei Film Animation. Two years ago, Pizza Hut launched a wave of Chinese animation craze with the theme of Hulu Brothers, and this year, it has brought five classic Shangmei Movie animation images in one go, with richer peripheral presentations, more interesting and interactive, meaning auspicious and wishful, creating a strong atmosphere for the New Year.
Champion quality pizza rolls on the edge of the new pizza expert in the Year of the Dragon
There are many highlights of the creative seasonal events, and the insistence on product innovation is the foundation of Pizza Hut's core competitiveness over the years. This year, the pizza experts have brought the Champion Snowflake Wagyu Pizza, which uses the ingenious recipe of 2023 World Pizza Champion Raffaele Di Stasio to enhance the flavor of the base, and the selection of 600-day rich snowflakes and beef raw slices are spread all over the base, so that many meat lovers will feast on the base. Consumers can also upgrade the Gold Award Cheese Milk Rim to include the Golden Cut Cheese, which won the double gold medals of the 2023 American Cheese Competition and the 2023 World Cheese Expo, and experience the rich Hokkaido-style thick milk flavor.
In addition to the Champion Master Snowflake Wagyu Beef Pizza, there are also 18 new products for the Year of the Dragon, such as Golden Waterfall Zhizhi Steak and Golden Dragon Orange Xiang Collagen Jelly, which are appetizing. All along, Pizza Hut has always adhered to the pursuit of excellence in food, and constantly innovated products to meet more diverse and rich market demand, bringing more high-quality and delicious products to consumers.
As a leading Western-style casual dining brand that has been in China for more than 30 years, Pizza Hut has been committed to providing consumers with a fusion of Chinese and Western food and culture experiences. By creating a series of activities called "Chinese Year in Western Restaurants", Pizza Hut combines creative activities with cultural construction, so that more consumers can experience the charm of traditional culture while enjoying delicious food, and let the younger generation participate in the cause of Chinese cultural inheritance through brand influence, so as to strengthen "cultural self-confidence" and help cultural development.