Photo: Live event at Air China's booth Courtesy of Air China
Civil Aviation Resources Network 2024-05-11 News: From May 10 to 14, 2024, the China Brand Expo was held in Shanghai World Expo Exhibition and Convention Center. Under the theme of "A Better View of China", Air China Limited ("Air China") presented a panoramic view of Air China's achievements in cultivating and developing new quality productivity, accelerating the construction of a world-class enterprise, and serving the process of Chinese-style modernization.
Air China is committed to promoting high-quality development to enhance brand value and building a world-class enterprise with value-based brand-driven capacity building services, and has been ranked among the "Top 500 World Brands" released by the World Brand Lab for 17 consecutive years. During the exhibition, Air China's booth vividly demonstrated the historical process of brand development and integrity, allowing visitors to immerse themselves in the charm of Air China's brand and culture through the interweaving of "history" and "reality". In the "Air China's Past" exhibition area, a large number of precious historical materials tell the audience the story of Air China's brand growth, and explain the corporate spirit and historical heritage of the flag carrier to serve the country and the people, professional dedication, pioneering spirit, selfless dedication, and courage to scale new heights. The booth also introduced in detail Air China's achievements in safe operation, hub network, products and services, and digital construction in recent years, as well as Air China's positive contributions to the Belt and Road Initiative, green development, and rural revitalization.
Photo: Air China flight attendants dressed in the uniforms of previous generations of flight attendants explain the service to the audience, courtesy of Air China
In this grand event to showcase the style of Chinese brands, promote brand building, exchanges and cooperation, Air China's wonderful appearance also brought a visual and cultural feast to the audience to showcase the development of China's civil aviation industry. Cabin crew members dressed in the uniforms of previous generations of Air China flight attendants took to the stage to relive the history of Air China's brand development under the changing times. A large number of visitors actively participated in the "See a Better China" interactive activity in Shanghai through 3D grating photos, Q&A stamps, and cultural and creative experiences, to learn more about Air China's brand philosophy and service products, and to take home Air China's unique cultural and creative products.
Photo: Air China flight attendants dressed in the uniforms of previous generations of flight attendants explain the service to the audience, courtesy of Air China