According to professional software statistics, Jia Ling's new film "Hot and Hot" directed and starred by Jia Ling has successfully entered the top three in the popularity of Spring Festival movies in 2024, and the promotion of the whole movie is also very positive.
It's just that I don't know if it's a mess in the middle of a busy schedule, a series of recent promotional actions of "Hot and Hot" have frequently appeared controversial, from the suspected plagiarism of the poster to the complaining of Jia Ling and Lei Jiayin's clips, which can be called a continuous mistake, and the comment area of the movie promotion account has a tendency to get out of control, and a large number of comments are questioning their propaganda direction.
The most common is the question about the entire theme of the movie "Hot and Hot" - will fat girls have low self-esteem?
Some netizens even felt that Jia Ling's image and person in "Hot and Hot" were suspected of discriminating against fat girls, and there were more than 2,000 complaints about the direction of movie promotion in the comment areas of major platforms within 2 hours, and some people directly refused to watch the movie.
There is also the plot setting of the heroine played by Jia Ling having a crush on the male protagonist played by Lei Jiayin, which also caused dissatisfaction among netizens.
At present, the filmmakers of "Hot and Hot" have no intention of deleting the relevant controversial clips, but seeing that the movie is about to overturn before the word of mouth is released, they have also made adjustments, and the latest publicity focus is on Zhang Xiaofei, another leading actor in the film, and the identity of the role she plays is directly exposed - this time Jia Ling and Zhang Xiaofei are not playing mother and daughter, but playing a pair of sisters.
Lei Jiayin, who was complained that he was not worthy of his crush, quickly "disappeared" from the promotional account of "Hot and Hot", and was replaced by Zhang Xiaofei and the clips involving family affection in the whole film, and a new promotional video will be released every two hours, and there is no Lei Jiayin in each one.
At this time, it can also be seen that "Hot and Hot" has an important story line in addition to the love line, that is, the family line that Jia Ling is best at.
At first glance, the interaction between the mother and daughter is quite festive, but when more and more plots are exposed, you will find that the family line is another kind of anxiety.
The sister played by Zhang Xiaofei is quite vicious, and she scolded her sister played by Jia Ling at the dinner table, and asked her face to face what contribution she had made to the family, bluntly saying that her sister was still gnawing at the age of 30, staying at home and not working or working, and there was a vague meaning of urging marriage outside the words, and finally threw out a sentence: "You can't expect me to go to the nursing home to see you at that time!"
There is also a promotional clip that is even more heart-piercing, the mother-daughter relationship is online, the mother is interviewed in front of the camera and cries that her eldest daughter has failed in life, the eldest daughter can't bear the pressure and wants to interrupt the interview, and the younger sister appears again, calling her sister's name and asking her to continue to participate.
The publicity topic is "Jia Ling and Zhang Xiaofei play sisters", and the related plot is not as warm as "Li Huanying" at all, just looking at the content, I thought it was another controversy, but what I didn't expect was that this time the comment area was unexpectedly harmonious.
Jia Ling and Zhang Xiaofei collaborated again, playing a family again, which reminded netizens of "Li Huanying", which deserved to be the box office champion of the Spring Festival that year, and everyone remembered the lines clearly.
Combining the two publicity directions before and after "Hot and Hot", it is not difficult to find the importance of movie casting, good casting and plot can have the effect of 1+1 greater than 2 - of course, whether a movie can succeed or not, the most important thing is to look at the overall quality, there is a controversy over the casting of the male protagonist of "Hot and Hot", I hope to make up for it in terms of acting skills!
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