With the development of urban construction and the adjustment of industrial structure, the once vigorous industrial plant has gradually become a forgotten corner. However, in recent years, with the advancement of urban renewal, many old industrial plants have been transformed into creative commercial spaces, realizing the continuation and regeneration of industrial culture, becoming a "new landmark" of the city, and bustling again. In this article, Soaring Horse Commercial Real Estate takes stock of the five successful cases of "industrial reform", and let us look at the multiple possibilities of old factory renovation from different perspectives.
Wuxi Canal Bund
Wuxi Canal Bund project is located at the confluence of the Beijing-Hangzhou Grand Canal and Liangxi River, is the former site of Wuxi Machine Tool Factory, its predecessor is the Rong family's open source machine factory, is one of the most typical representatives of China's national industrial and commercial industry architectural heritage, in 2006 Vanke obtained the development and operation rights of the plot and lasted two years of exploration and planning.
The project will be developed in two phases:
The first phase is the renovation and renewal of new residential areas and old factories, which was officially opened in May 2014, with a total investment of nearly 200 million yuan and a construction area of about 18,000 square meters. The first phase includes Canal Bund No. 1, Canal Bund No. 2 and Canal Bund Art Center. One of the largest workshops in the old factory has been transformed into an art, leisure, entertainment and catering complex, while the remaining workshops have been transformed into office spaces for creative companies. At present, there are more than 20 businesses settled in, focusing on catering, leisure and art, bringing together international and domestic well-known brands and local quality original brands;
The second phase is a new commercial development along the river, which started construction in January 2018, with a total investment of about 300 million yuan and a total construction area of 31,000 square meters. The second phase includes a centralized commercial building M and four riverside commercial buildings, which solves the problem of insufficient commercial volume and incomplete business format. In terms of the overall design, the design concept of "mountains, rivers and valleys" is used to make the atrium space with limited scale more interesting, aggregate the flow of people, attract people to explore, and at the same time meet the accessibility and display of shops, and improve the efficiency of space use. The project makes full use of the open space in the plot and along the river, focusing on creating a place for people to have parent-child, leisure and art experiences, such as: open space along the river, a 270-degree sky observation deck, a roof garden, etc.;
In addition, the business portfolio of the second phase of the project is positioned as the quality of life, emphasizing the characteristics of riverside leisure, and the selection of business categories is based on the characteristics of high richness, cultural diversity and strong extensibility, and the introduction of brands with distinctive characteristics, strong appeal, good quality and novel business models;
Under Vanke's design, the Wuxi Canal Bund has been transformed into a modern waterfront leisure and commercial area that brings together art museums, leisure dining and entertainment, and realizes the integration of canal landscape, creative culture and modern commerce.
Xi'an Quantum Morning
Xi'an Quantum Morning is located at No. 466, Xiying Road, Yanta District, with a commercial volume of about 35,000 square meters, formerly known as the original Xi'an Sun Guoba Factory. The project combines industrial cultural heritage with industrial renewal, trendy culture, and the revitalization of the city's e-sports industry, advocating "no boundaries, living fun", with e-sports + electronic music as the dual-core driving force, and has become a gathering place for young hipsters in Xi'an to check in socially.
On the basis of retaining the iconic buildings such as the water tower and chimney at the original site of the Sun Cooker Factory, Xi'an Quantum Chen has created themed sections for different scenes with the integration of low-density, high-quality and low-rise multi-space integration, which are "Cool Play", "Hi Eat", "Dazzling", "High Energy", "Reverie" and "Extraordinary". At the brand level, Xi'an Quantum adheres to the spiritual concept of "born without boundaries" of the project, and is well versed in the pursuit of individuality, trend, cool play and other consumer demands of the new generation of young customers, and selects a number of high-quality brands for the majority of customers with its own unique business insights and fashion cognition.
In addition, the most noteworthy thing is that Xi'an Quantum Chen relies on the strong e-sports entertainment genes of the parent company to build a VSPN e-sports center of more than 4000m². In 2019, the venue successfully hosted the inaugural PEL Peace Elite Pro League. Whether it is to open up exclusive e-sports entertainment IP in Xi'an business circle, or to accelerate the development of e-sports layout in Chinese mainland, Xi'an Quantum Morning's VSPN E-sports Center will play a pivotal leading role.
It is also worth noting that Xi'an Quantum Morning K·work co-working office has been settled. It is understood that K·work adheres to the office concept of "sharing + service" to provide flexible office space and one-stop comprehensive services for contemporary young people. In Xi'an Quantum, the total area of K·work co-working space exceeds 9,000 square meters, which can provide nearly 1,500 workstations, which can accommodate various types of industries to gather, communicate and develop here.
Nowadays, Xi'an Quantum Morning has already become a pioneer cultural highland that influences the lifestyle of young people in New Xi'an.
Shanghai Libo 1987
Libo 1987 Creative Park is located at No. 91 Yimei Road, which is the original site of Libo Brewery, and its predecessor can be traced back to Shanghai Yimin Brewery, which was established in 1982.
The Libo project has a construction area of 300,000 square meters, and the renovation is divided into two plots: east and west. The east plot is built into a garden-style single-family headquarters, high-rise standard office buildings, commercial blocks, rental residences, parks and green spaces and other facilities, while the west plot was originally an old factory of Libo Beer in the 80s of the 20th century, which has been transformed into a cultural, scientific and technological innovation and fashion innovation park including the Libo Beer Experience Hall and fashion show. At present, the West Plot Park has been opened in May 2021.
The renovation of the west plot retains the large chimney, malt silo, boiler room and other landmarks, and has a multi-functional business space such as Libo Beer Craft Brewing Experience Hall, boiler room show, chimney and silo, art space office, etc. Among them, the Libo Beer Craft Brewing Experience Museum has different types of craft beer, the 60-meter chimney is transformed into a light show at night, and the boiler room show is held with different types of theme activities.
Shougang Park Liugonghui Shopping Plaza
Located in the core plot of the northern district of Shougang Park in Beijing, Liugonghui is transformed from the old factory building of Shougang Park, with a total construction area of 224,000 square meters, consisting of six interconnected plots, including 11 single-family industrial buildings, 11 single-family flagship commercial buildings, and a shopping plaza.
Among them, Liugonghui Shopping Plaza has a total of 4 floors, with families and "Generation Z" as the main consumer groups, covering automobile showrooms, catering, entertainment, parent-child, fitness and other merchants, focusing on the comprehensive consumption model of "experience + exhibition hall + catering".
Project Highlights: Automobile showroom cluster, terrace space, industrial feature transformation
Liugonghui Shopping Plaza is the only car showroom cluster in western Beijing. The first five car showrooms are gathered here, and there will be about 10 in the future. A number of new energy vehicle brands will be the first to open their first stores, such as the flagship store of Li Auto in Beijing, the flagship store of Nio House in NIO Center in western Beijing, as well as SMART, ARCFOX and GAC Aion, which will become a must-visit place for car enthusiasts.
In addition, the abundant terrace space has become the biggest feature that distinguishes Liugonghui Shopping Plaza from other shopping malls. The dining area is equipped with parasols, tables and chairs, and customers can enjoy the scenery of the new Shougang Bridge, Shougang Ski Big Air, Qunming Lake and other scenery in different terrace spaces, "unlocking" a new outdoor dining experience.
Finally, the transformation of industrial characteristics is also a major feature of Shougang Park Liugonghui. The project retains the "second pumping station" and "7000 fan room" of the building, which assume the role of the main entrance on the east side of the shopping center and the atrium in the east area. At the same time, the sunken plaza located in plot C is renovated from the original excavation design of the old sedimentation tank of Shougang's old factory, where customers can set up canopies, tents, floor mats, pack meals from the catering merchants in Liugonghui Shopping Plaza, and enjoy urban camping time with family and friends. In addition, 1919 Avenue on Plot B and the May Day Theater on Plot A will also host various events. Among them, the Wuyi Theater, which is familiar to the old Shougang employees, will create a highly recognizable immersive interactive experience mode and future game space.
Shanghai Rongqiao Business Center A.F.A
A.F.A. is located in Changning District, with a total construction area of nearly 230,000 square meters, and the entire complex includes a shopping mall (50,000 square meters), (6,000 square meters), an international Grade A office building (100,000 square meters), an art park and other property forms.
Among them, ROJO Art and Cultural Space is located in the Hongfang Cultural and Creative Park and the former site of Shanghai No. 10 Iron and Steel Plant, through the protection and reuse of cultural preservation buildings, on the one hand, absorbing the cultural and artistic genes of Hongfang, on the other hand, the outdoor space will be enlarged and extended to the city, and the overall positioning of "creating and sharing art life park" is committed to creating new cultural business.
In terms of architectural design, on the one hand, A.F.A.A. draws on the cultural and artistic genes of Red Square, retains some of the iconic red factories and excellent sculptures of Red Square, as well as the distinctive red brick wall façade of the inner courtyard business, to create a commercial landmark with artistic temperament, and on the other hand, A.F.A. enlarges the outdoor space of the project and extends it to the city to create a flexible, comfortable and pleasant urban art public space.
In terms of function, ROJO has three internal planning venues, "Multi-purpose Hall", "Central Garden" and "Art Center", which will connect the different needs of avant-garde fashion activities, diversified art exhibitions and multi-functional performance venues, and become a vane of art, culture and entertainment life integrating art, fashion, entertainment, fashion and lifestyle.
In terms of the collocation of other business formats, A.F.A. shopping center will focus on retail, catering, culture and art lifestyle, anchor the "first store in the city", plan to co-create with brands & goods, land a large number of innovative stores, and enrich the multi-dimensional art business ecology with "exclusive activities" and "product launches".
In addition, a 6,000-square-meter multi-functional outdoor green space is planned, creating an open green space that is rare in the city center adjacent to Huaihai West Road.
Conclusion: In recent years, under the wave of "retreating from two to three" in the urban economic structure, the functional adjustment, transformation and reuse of old industrial plants have attracted much attention. Looking at the above successful cases of "industrial to commercial", it is not difficult to find that the transformation of industrial plants not only needs scenes, but also needs engines to support the operation of the entire project. Do characteristic real estate, find a horse planning!
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Characteristic Real Estate Zhuge Liang - Soaring Horse China, more than 20 years of professional, dedicated and dedicated to the transformation of real estate enterprises in cities and counties into characteristic towns, commercial real estate & industrial real estate projects to provide nanny menu services:
1. Land acquisition consultants, combined with international and domestic robots, science and technology innovation schools, smart hospitals, cultural creativity, pension industry resources, strategic planning of top-level design for characteristic real estate projects such as characteristic towns and characteristic commercial streets;
2. Integration of planning and design, working with the National Grade A Architectural Design Institute to provide positioning planning, conceptual planning and architectural design solutions for real estate enterprises to transform commercial real estate such as complexes, shopping malls, commercial streets, professional markets and community businesses, and industrial real estate such as business travel, cultural and creative industries, science and technology innovation, agricultural innovation, big health, sports and leisure, pension education, and new economic park development;
3. Leasing and sales agent, with more than 20 years of experience in menu services in tens of millions of cities and counties, for the investment and sales of industrial real estate & commercial real estate projects such as trade and logistics real estate, characteristic commercial streets, etc.;
4. Project diagnosis, providing solutions to problem projects in cities and counties;
5. Whole-process consultant, with more than 20 years of accumulated experience in menu service to escort the whole process of the project.