Zhu Huarong, chairman of Changan Automobile, once said that AVATR shoulders the important responsibility of building an international high-end new energy brand, "As long as AVATR needs it, Changan Automobile will give full support, and ask for money for money, people for people, and technology for technology." In this context, the senior management of AVATR Technology has recently been transferred, and Chen Zhuo has been promoted to the president of AVATR Technology, fully responsible for the operation and management of AVATR Technology.
It is reported that Chen Zhuo used to be the general manager of the brand public relations department of Changan Automobile, the head of the marketing department of Changan Automobile's joint venture brand and the head of the marketing department of the international company, among which it is particularly noteworthy that Chen Zhuo was just transferred to the senior executive vice president of AVATR Technology in February 23. According to industry insiders, Chen Zhuo has done a lot of solid work in brand marketing, product promotion, user operation, channel layout, and company system culture construction during his tenure, thus accumulating rich practical experience and forward-looking insight.
Previously, on the opening day of the Chengdu Auto Show, Chen Zhuo, then senior executive vice president of AVATR Technology, said in an exclusive interview with the media that the ultimate goal of AVATAR, which is labeled as a luxury technology, is to allow users to have a "self-pleasing" experience. At the same time, Chen Zhuo further emphasized that AVATAR's main technology luxury is to create a stronger moat on top of the product. Therefore, AVATR will adhere to long-termism, strengthen its high-end positioning, and continue to consolidate the intelligent strength of its models.
Observing AVATAR's recent actions, the official launch of the AVATR 11 Hongmeng Edition Smart Enjoy upgrade has brought the intelligent strength of AVATR models to a new height. Specifically, with the launch of the AVATR 11 Hongmeng Edition Smart Enjoyment upgrade, the era of AVATAR's "de-high-precision mapping" intelligent driving has officially opened, which can make rapid and reasonable vehicle movement planning and path planning without relying on high-precision maps. In addition, in the actual driving scenario, the AVATR 11 Hongmeng Edition Smart Share upgrade can easily cope with daily commuting and self-driving inter-provincial travel scenarios, and the intelligent driving system can independently choose roads with higher traffic efficiency, not afraid of taking the wrong road, not afraid of violating regulations.
Moreover, compared with the previous models, the chassis of the AVATR 11 Hongmeng Edition Zhixiang upgrade has been upgraded again. The model is equipped with Huawei's iTRACK's groundbreaking intelligent closed-loop architecture, which can achieve ultra-fine road condition perception 10,000 times per second and real-time torque adjustment 1,000 times per second. In addition, Huawei's DriveONE is based on the adaptive algorithm's "Intelligent Torque Adjustment Technology", which can increase the closed-loop speed of torque adjustment of the upgraded AVATR 11 Hongmeng Edition by 100 times, achieving the best power output mode under different road conditions.
Chen Zhuo will continue to promote the construction of AVATAR's high-end brand and continue to provide users with high-quality products and services. Next, I believe that following the upgrade of AVATR 11 Hongmeng Edition, AVATR will have more powerful models to be launched, bringing more surprises to users.