The Lexus ES discount has been refreshed again!The early 250,000s have landed, and it is no wonder that it will become the sales champion of imported cars in 2023
Since the middle of last year, it has often been said that the price of second-tier luxury cars has collapsed? Indeed, the rise of high-end new energy vehicles has brought a certain impact to traditional second-tier luxury cars. The most conspicuous example is the Lexus, which once required a price increase or mandatory decoration to pick up the car, and since last year, it has had quite attractive market offers.
It can be seen from the price reduction list of Chedi that the ES car series now has a drop of 40,000-50,000 yuan, and we have also done a market visit in Shenzhen. ES200 can achieve a discount of about 70,000 yuan, and the landing price of ES200 Excellence Edition is more than 250,000 yuan. The ES300h Excellence Edition has now landed more than 360,000.
Compared with the previous generation of more than 260,000 ES200, the price increase has reached more than 300,000, and now from the perspective of terminal discounts, Lexus can be regarded as "putting down its body". However, because of the launch of the price reduction mode, and the volume of Lexus getting lower and lower last year, many people always think that ES should be cool. As everyone knows, people are still "making a fortune in silence".
It can be seen that last year, Lexus won the No. 1 sales list of Chinese imported car brands with a result of 181,400 units, selling 26,000 and 77,000 more units than imported Mercedes-Benz and imported BMW, respectively.
Among them, the ES series is still the main sales model. In the face of such market discounts, some netizens in the background are asking: Lexus ES200 Excellence Edition and Audi A4L 40TFSI luxury dynamic two cars, how to choose?
Both versions are best-selling models, and the current Audi A4L 40TFSI luxury dynamic terminal discount is not bad, and the landing is about 270,000 yuan, but it is one level larger than it and used to buy the ES200 excellent version at a higher price is about 260,000 yuan, so the starting gap between the two cars is 10,000 yuan. Two years ago, you couldn't have imagined that it was really 30 years in Hedong and 30 years in Hexi.
The advantages of the ES body are larger, the length of the car reaches 4975mm, and the aura and business style of the whole car are more than that of the Audi A4L, which is relatively sporty.
However, on the wheelbase, the A4L is slightly longer by 3.8 cm. From the actual ride, the second row of the ES has plenty of legroom, and the rear seat cushion length reaches 500 mm, the seat texture is softer, and it is more comfortable to sit than the Audi A4L, and the long-distance ride comfort is better. In addition, for family users who often need to put a lot of luggage out of the house, the trunk space of the A4L is not as large as that of the ES.
In addition, although the ES200 Excellence Edition is only an entry-level version, it is quite solid in terms of configuration, and it has more rear side airbags and front main and co-pilot knee airbags in passive safety. In terms of active safety, the ES comes standard with lane departure warning, forward collision warning, active braking, lane keeping, and L2 full-speed adaptive cruise control, which are not available or optional on the A4L 40TFSI luxury dynamic model.
In addition, ES200 also has the advantage of low maintenance costs, adding 92 gasoline, and low fuel consumption, and it also comes with 4 years of 100,000 kilometers of original maintenance. So if you have business needs, or have a lot of car needs, and want to save money, I think ES is more suitable for you.
The Audi A4L 40TFSI luxury dynamic type, the carbon fiber panel and relatively thin seats in the car give people a very strong sense of sportiness. Although its virtual cockpit is a few years old, it still looks quite technological, and it is also equipped with Carplay and Android Auto as standard, which is enough for daily use.
In addition, its biggest advantage lies in the chassis and power, after all, you also know that the ES200 is a legend of "road lightning". Although this version of A4L is only a low-power version, the driving experience is still more intense, EA888 + 7-speed dual-clutch transmission, 190Ps horsepower / 320Nm of torque, the actual power performance is even stronger than the CT5's more than 200 horsepower. The measured 000 acceleration of most car owners will be faster than the official mark, and it can basically reach the level of more than 7 seconds.
Although the chassis will be more comfortable than the imported version of the A4, it is undeniable that even if it is lengthened, the handling experience of the front and rear five-link is not inferior to that of the BMW 3 Series. So if you want to be young and dynamic, and have high requirements for driving control, choose Audi A4L.
Write at the end
Since Lexus entered China, it has become an outlier among luxury brands by virtue of its brand tonality of absolute import rejection of domestic production, as well as its reputation for value preservation, fuel economy and durability. For a long time in the past, even the first-tier luxury brand BBA had to cut prices to survive, but it relied on brand premiums to maintain a stable price system. However, since last year, we have had to "exchange price for volume". At present, Lexus is not as "the era of Lexus has passed" as rumored on the Internet, and it is still mixing quite well. But if you don't take a bold step, it may just be the calm before the storm, and it's still quite dangerous.
However, ES may launch a new model in October this year, and under the pressure of new energy, both inside and outside will be upgraded, and the size will also increase. I don't know if you're looking forward to it? What do you think of the future of Lexus this year?