Special article of the two sessions|Tree brand, gather popularity, activate force, and promote the strategy of "cultural rejuvenation of the city" to go deeper and more practical

Tree brand, gather popularity, activate force

Promote the strategy of "rejuvenating the city through culture".

Xingzhou Lake, Dongyuliu Wharf and other hotels and cultural tourism projects have been carried out in an orderly manner; 35 villages have been selected as the sixth batch of traditional Chinese villages; a number of high-quality literary and artistic works such as "Hao Nanguan" have been created...... In 2023, Xingtai City will vigorously implement the strategy of "rejuvenating the city through culture", taking accelerating the construction of a tourist city with Quancheng characteristics as the starting point, making the central urban area bigger, stronger and hotter, and further building brands, gathering popularity, and activating power. "Taihang Spring City, Beautiful Xingtai" is like a huge magnet, which is making the popularity of the ancient city of Xingtai rise all the way. In 2024, how to better build a brand, gather popularity, activate force, and promote the strategy of cultural rejuvenation of the city?

Dig deep into cultural resources

Call the city brand of "Taihang Spring City, Beautiful Xingtai".

Culture is the soul of a city. In 2023, based on the resource endowment of Baiquan resurgence and the profound heritage of more than 3,500 years of city history, the Municipal Party Committee and the Municipal Government will clearly put forward the implementation of the strategy of rejuvenating the city through in-depth research, visits and discussions, and special discussions, and will issue the "Special Action Plan for Emancipating the Mind and Striving to Implement the Strategy of Rejuvenating the City with Culture to Shape and Promote the City Brand", and determine to focus on the central urban area and carry out the "Ten Ones" special action as a whole, and the city will take on a new look. The Spring Festival is approaching, and in front of Qingfeng Building in Xiangdu District, the light and shadow show is in full swing for rehearsals. Dressed in costumes, the actors performed wonderful historical stories and prepared a cultural feast for the public. In accordance with the principle of "step-by-step implementation, batch start-up, dot-to-dot string, and line to surface", Xingtai City has accelerated the restoration of the ancient city and rejuvenated the city. Eight projects, including the renewal of the guardrail around the ancient city and the implantation of cultural elements in the ancient city in Xiangdu District, have been carried out simultaneously; the former site of the Northern University, No. 23 and No. 25 Yangshi Road, the Cloth Bag Courtyard, and the construction of the Fucheng City Protection and Development, the urban renewal of Haonanguan, and the construction of the Tianning Temple Cultural Park have been fully launched. In the view of Li Xiujuan, deputy to the Municipal People's Congress and secretary of the Xiangdu District Party Committee, promoting the restoration of the ancient city of Xingzhou is not only an important carrier for striving for a national-level historical and cultural city, but also the need to continue the historical context of Xingtai, improve the level of modern service industry, and build a tourist city. She said that Xiangdu District will play a good cultural card of the ancient city, actively promote the restoration of the ancient city of Xingzhou, start from the protection of traditional streets and alleys, improve residents' travel, facilitate cultural tourism display, etc., create model streets and alleys, do a good job in development and utilization, and effectively make cultural relics alive and the ancient city hot. "Although Xingtai has many unique historical and cultural resources, there is still a lot of room for improvement in its popularity in the country. Zhao Bingwei, a member of the Chinese People's Political Consultative Conference and an actor of the Hebei Heart to Heart Art Troupe, believes that Xingtai's characteristic cultural resources should be deeply excavated, and cultural industries such as film and television and publishing should be vigorously developed.

Highlight planning and guidance

To build a characteristic tourist city in Quancheng

The integration and convergence of culture and tourism make poetry and distance from a beautiful vision to a realistic experience that can be enjoyed comfortably. In 2023, Xingtai City will highlight the guidance of planning, seize the historical opportunity of the continuous resurgence of Baiquan, play the "four cards" of Baiquan ecology, ancient city culture, Bian Que health care, and business exhibition, and create a "two lines and two districts" tourism format that will improve along the Qili River, along the Baima River, the ancient city area, and the high-speed rail radiation area. The planning and preparation of some area nodes has been completed, some cultural and sports activities have been held solidly, and some urban construction and cultural tourism projects have been introduced and promoted, and the construction of Quancheng characteristic tourism city has made a strong start. For the contents of "improving the urban tourism body", "deepening the integrated development of the cultural and tourism industry" and "enhancing the sustainable development ability of Quancheng's characteristic tourism" proposed in the report, Lu Jie, deputy to the Municipal People's Congress and deputy dean of the School of Continuing Education of Xingtai University, was deeply touched. The clear spring bubbling out of the campus attracted many teachers and students to watch and check in. Since last year, Xingtai University has strengthened the culture of the school's scenic spot and actively served the strategy of cultural rejuvenation of the city with Northern University, the culture of the four divisions, Xingbai porcelain and the landscape of Liuxi Spring as the carrier. "This year, Xingtai University will adhere to the strong background of the brand, take the improvement of school-running conditions and the strengthening of campus cultural construction as the starting point, excavate the cultural heritage, light up the symbol of 'Xingyuan', increase the opening to the society, and help the construction of Quancheng characteristic tourism city to a new level. Lu Jie said. "To build a characteristic tourist city in Quancheng, if you want to be brilliant in the circle, content and service are indispensable. Zhao Zhen, a member of the Chinese People's Political Consultative Conference and director of Hebei Hesheng Law Firm, said. He suggested that in addition to doing enough work in culture and spring water, it is also necessary to innovate and improve the whole industrial chain of "food, housing, transportation, travel, shopping and entertainment", especially to give all-round support to local snacks and restaurants.

Optimize the layout of the space

Bigger, stronger and hotter central city

The high-speed rail radiation area has accelerated the integration of industry and city, the exhibition hall of characteristic industrial clusters and the Taihang International Convention and Exhibition Center have been completed, and the "two automobiles and one tractor" carrying the dream of Xingtai people to revitalize the automobile industry have fully resumed production...... Over the past year, Xingtai City's ideas for bigger, stronger and hotter central urban areas have become clearer and clearer, the direction has become clearer and clearer, and the measures have become more and more pragmatic. This year, how to optimize the spatial layout, improve the functional quality, and further promote the central urban area to become bigger, stronger and hotter has triggered a heated discussion among the deputies and committee members. The report mentioned that the construction of the high-speed rail radiation area will be accelerated, and the financial center will be completed and put into use. This made Liu Bing, deputy secretary of the Party Working Committee and director of the Management Committee of the Municipal High-tech Zone, very encouraging. He said that as a "new engine" to make the central city bigger, stronger and hotter and show the image of Xingtai, the city high-tech zone will work hard to vigorously develop the digital economy and promote the integration of industry and city in the high-speed rail radiation area. "If you want to have an in-depth understanding of the development of Xingtai's characteristic industries, you can go to the exhibition hall of the city's characteristic industrial clusters; if you want to feel the profound history and culture of Xingtai, you can go to the Xingtai Museum; and if you want to know the wisdom of the ancients in Xingtai, you can go to the Guo Shoujing Memorial Hall......" said Shi Congzhi, a member of the Chinese People's Political Consultative Conference and director of the Xingtai Museum. She suggested that we should pay attention to revitalizing and utilizing existing resources, efficient and intensive planning and construction, continue to improve the functional quality of various venues, and continuously enhance the radiation, attractiveness and driving force of the central urban area. Industry is the core and foundation that supports the economic development of the central urban area. Wang Zhiqiang, deputy to the Municipal People's Congress and general manager of Hebei Wanxin Xingcheng Project Management Co., Ltd., is very concerned about this. He suggested that we should focus on the existing industrial base of the central urban area, cultivate and expand leading industrial clusters, and insist on promoting the release of new advantages in traditional industries and attracting excellent project enterprises, so as to inject strong impetus and vitality into the central urban area to become bigger, stronger and hotter.

Source: Xingtai Daily