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Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

author:In-depth analysis of gross selection
Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

Many readers said that when they were teenagers, they were indifferent to or even disgusted with Mao Xuan. It is associated with the compulsory course of politics, and the impression that accompanies this course is how those who want to skip class and are afraid of being named, how they want to not read books and are afraid of failing the exam, the key is that Mao Xuan taught in school does not understand, cannot learn, and cannot be used.

When people enter middle age, experience the baptism of society, and then look back at "Mao Xuan", they find that it is not empty or dogmatic, and each of its articles and the ideas contained in it is discussing specific situations and solving specific problems.

Especially some readers and friends who are starting a business and doing business, they have more feelings, and it can be said that "Mao Xuan" is a wonderful entrepreneurial book, guiding you how to operate every step, with theory and application.

Where to recruit the younger brother, how to manage the younger brother, and how to build the team culture?

Who are our friends and who are our enemies?

Where do we start?

How should we seize the hills, guerrilla warfare or assault?

What should I do if the money in the company's account is burned, and what should I do if my little brother doesn't want to do it?

What are the strategies for going out to grab the land, how do we cut down Jiang Bald Head when we come to the door, how do we beat the Japanese with Jiang Bald Head, and how do we cut Jiang Bald Head again after beating the Japanese......

Compared with those speeches, management courses, and training courses that neither discuss specific situations nor solve specific problems, they are much more cordial and pragmatic, and of course, they are much more level.

Yang Changji said in class: "All phenomena in the universe are born from this great principle, and I should be a god to understand this great principle." ”

The great principle is the ultimate law of the world, and those who engage in philosophy believe that the law exists, Confucianism is called reason, Taoism is called Tao, and Buddhism is Zen......

In modern times, Mao Zedong and others called it the Great Principle.

Under the guidance of these general principles, we will review it again and again to see how he solved these specific problems.

What can you learn in "Mao Xuan"?

In Mao Xuan's article, it seems that he is talking about various issues, but these questions all revolve around a core and primitive basic point: how to defeat the enemy and achieve revolutionary victory?

There will be various difficulties and obstacles on the road to victory over the enemy and victory in the revolution, and these problems can be finally summed up in three categories, which are also the three most important themes in Mao's selection:

United front, armed struggle, party building.

When we look at Mao Xuan, we divide these three main lines, to see what branches are under each main line, and how his skills and cultivation have evolved and evolved over time.

Each of these three main lines can write more than 100,000 words, we can only briefly talk about a context, it is a guide, and many of the in-depth and thematic analysis of the content are in the "Mao Xuan Volume 1-5 In-depth Analysis", you can read it.

Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

Who are our enemies and who are our friends? This is the primary question of the revolution.

In 1925, the article "Analysis of the Classes in Chinese Society" was published, and Mao Zedong wrote a deafening article.

It begins: "The question of who is our enemy and who is our friend is the first question of the revolution." ”

He was 32 years old.

Mao Zedong's article is actually looking for the origin of society.

The united front, understood with today's business thinking, is a phased user analysis/market analysis:

Who are the users in the market, what are the characteristics of these users, and what are their demands?

Who are our users at this stage, which users are our basic disk, and which ones can be better served in the future?

The core goal of doing a good job in the united front is to make as many of our people as possible and as few of the enemy as possible in every struggle on the premise of not losing our basic position.

And what was the basic plate at that time, Mao Zedong had already thought very clearly before 1927:

China's bourgeois-democratic revolution is essentially a peasant revolution, and therefore the leadership of the peasant struggle is the basic task of the Chinese proletariat in the bourgeois-democratic revolution.

On this basic plate, we will carry out the operation method for all kinds of users, how to attract new users, and how to make transactions, and there are vertical and horizontal methods.

To be a business, you first need to find your own strategic direction.

Don't have the illusion of selling your product to everyone, the product can only succeed if you find your target consumers.

It's important to be right to target both sides of the enemy, find your consumer base, and aim your "gun" at the specific target you're attacking.

Now that the roots of society and revolution have been found, how can they be realized?

If you want to transform China, you must make a revolution, and revolution is to fight a war, and to fight a war, you must find the origin of the military.

If you find the source, you can't just sit at home and talk about it, you must come out and do it yourself. Only by doing it can we know where the problem is, and then we can correct the problem and move forward.

And so on until the final goal is accomplished.

After a year and a half of thinking and practice, he found the origin of the revolution: "Although the strength of the Kuomintang is very strong and the strength of the Red Army is very weak, the Red Army revolution can be persevered. ”

Why? Because the small-scale peasant economy is fragmented, and the compradors and landlords are not united, this creates a plate structure between China's regions, and there must be gaps between the plates.

These gaps were the living space of the Red Army.

This article by Mao Zedong is "Why China's Red Regime Can Exist", which really finds the origin of the revolution and points out the direction to the Communist Party and revolutionary comrades.

When it comes to doing business, where is the market, who are the existing competitors, where are they not good enough, what gaps we can dig and play, and where is the direction of business management, these are all things that need to be carefully analyzed and continuously demonstrated by the leader.

Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

In the book, you can also see Mao's understanding and evolution of military combat methods: movement warfare and guerrilla warfare have always been commonly used tactics, and during the agrarian revolution, when the enemy was strong and we were weak, it was mainly guerrilla warfare.

Of course, there are also many beautiful sports battles: the four crossings of Chishui and the battle of Sujiabu. These are all classic examples of sports warfare.

In the War of Liberation, our army used movement warfare to annihilate the vital forces of the national army. Guerrilla warfare is indispensable, but guerrilla warfare can hardly solve the entire problem of war on its own, so it must develop into regular warfare, which is only a transitional stage.

In contrast, the number of guerrilla warfare is relatively small, ranging from a few to several hundred, but most of them are carried out behind enemy lines, and the main means is to attack, focusing on striking at the enemy's important targets and logistics.

Movement warfare is a form of rapid combat on the outside line in which the regular corps conducts campaigns and battles on a very long line of defense or in a very large theater of operations, and it is movement warfare that Pidingjun adopted when he broke through the siege in the Central Plains, which is a miracle in the history of the world's armed forces.

Generally, it is through mobility to find fighters, shuttle around the battlefield, so that the enemy can not judge the motives of our army, and use their superior forces to annihilate the enemy's scattered forces.

When the enemy is strong and I am weak, it is very suitable for use.

Characteristics of mobile warfare: When mobile warfare is the basic form of warfare, it must be coordinated with other forms of warfare; it is necessary to concentrate superior forces to fight a war of annihilation; the purpose of all moves is to fight, and it is opposed to retreating without advancing or retreating.

In fact, there is no immutable formation, only the commander himself is familiar with it, and he can win all battles without talking about it on paper.

This is a set of effective formations that our army has explored in the arduous years, and it plays an important guiding role in our army's victory. What do you think?

Nowadays, the new business format and the rapid iteration of Internet companies in the early stage.

Agile manufacturing is not used in guerrilla tactics, the enemy is strong in the early stage, I am weak, quickly go to the battlefield, trial and error correction, attack in the weakest link of the competitor, the city can not be beaten, first find the countryside to fight.

Persimmon needs to find a soft pinch, and the same is true for corporate marketing.

Do what you can, step by step, the same is true for entrepreneurship, find a simple project to do first, don't play big as soon as you get started.

The more wars you participate in, the deeper your understanding of the strength of the enemy and your own, and when the core advantage is gradually formed, you will turn to movement warfare and break through with a single click.

After that, the brand advantage brought by the vertical advantage was used to expand the business format, extend to the surrounding and upstream and downstream, and the moat was strengthened step by step. JD.com and Meituan are all vertical enough in the field they started to gradually march into the entire ecosystem.

Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

A spark can start a prairie fire

The Kuomintang and the Communist Party parted ways, Mao Zedong formed an army, and went to Jinggangshan to open up a revolutionary base area, and no one knew whether he could survive or not.

During the most difficult period in Jinggangshan, Lin Biao raised his doubts: "How long can the red flag be carried?" Mao Zedong wrote in his reply: A spark can start a prairie fire.

Enterprises must have a grand vision and the will to win. In the process of team development, there is always a period of slackness, and the leading brother will always face internal and external doubts. You need to be firm, firm, absolutely determined!

The so-called, will be gratifying but not worried, will be worried, then the inside and outside of the faith.

In other words, you have to have a strong belief that everyone will be determined to play with you.

Self-confidence is a strong fortress for entrepreneurs to defeat their opponents!

No matter how strong the competitors are, there are weaknesses, and no matter how mature the market is, there are gaps. Only by strategically despising your competitors can you dare to show your sword, but remember to pay attention to the enemy tactically to have any hope of success!

Without investigation, there is no voice

Mao Zedong actively participated in organizational work and often traveled to the north and south of the country for meetings, but when he returned to Hunan, he would visit rural industries and mines to understand the real state of the world.

After several years of work, Mao Zedong gradually truly understood that Chinese society was divided into six classes: landlords and compradors, middle class, petty bourgeoisie, semi-proletariat, proletariat, and vagrant proletarians.

These six classes hide the real China, and if you want to transform China, you must start from here.

Similarly, marketing we can't do it behind closed doors, we must have insight into the real needs of consumers, Shi Yuzhu sells brain platinum, personally goes to the street to investigate the needs of the old man and old lady, and Liu Qiangdong personally goes to the street to deliver express delivery.

To start a business, we must go deep into the masses, just as Mao Zedong personally made the "Hunan Peasant Movement Investigation Report".

Only practice is the criterion for testing truth

At that time, there was a very bad atmosphere in the Communist Party, and many people did not see the experience and lessons of the Chinese revolution, but instead copied the experience of the Soviet Union and the words of Marx.

They regarded the Soviet Union and Marx as sages, and believed that the moon in a foreign country was round, and that the things in China were certainly not good.

The problem is that this practice has already caused the Red Army's tragic defeat, and many people still do not change after arriving in northern Shaanxi, holding on to the fantasy secret of success.

Mao Zedong couldn't stand it. If we fail to correct the way of doing things of our comrades in the Party, what can we say about the success of the revolution?

In the summer of 1937, when the full-scale war of resistance against Japan was about to begin, Mao Zedong calmed down and prepared to write an article and publish a textbook for the comrades of the party and the army to teach them how to get things done.

If we do not teach our comrades, it will be difficult to succeed even if we participate in the War of Resistance Against Japan, so what will be the future of China?

You see, this is all burning eyebrows, but Mao Zedong is still not in a hurry, and he wants to solve the problem from the source of the matter.

This is the sharpening of the knife and the chopping of wood.

But it was precisely this thinking that allowed Mao Zedong to integrate the things he had accumulated over the years and complete the ultimate leap comparable to Wang Yangming's enlightenment in the dragon field.

Mao Zedong recalled the past 20 years in a cave in northern Shaanxi. He found that only by doing things in a down-to-earth manner can you understand what the real world is like, but it is not enough to understand it, you must continue to do things, verify that you think you understand, whether you really understand. If you don't succeed, you're wrong.

Only when something is done can you prove that you really understand something, because only practice is the standard for testing the truth.

He summed up a set of "practice, understanding, re-practice, and re-understanding" model, which can be used forever.

Enterprises should have an error correction mechanism, the market is the only criterion for testing marketing theory, and they should fine-tune their steering wheel at any time according to the conclusions obtained in practice.

It is not possible to use a policy for several years, especially in the Internet era, it is very scary for a policy to use for several months.

Why are many state-owned enterprises, even the most core financial fields, seized by private enterprises, such as Alipay, Tenpay, etc.

It is because these state-owned enterprises are too slow to respond and adjust their own policies. Originally, the post office was the leader of express delivery, but due to the slow response, it was seized by private express companies.

Mao Zedong said that this methodology is not to make you look like you are good, but to transform yourself and transform the world.

Even if it is not good, you can use it to improve your career skills and get a promotion and salary increase early.

What a simple truth. The so-called in-depth simplicity is nothing more than that.

Wang Yangming advocated the unity of knowledge and action, Wang Fuzhi paid attention to practical learning, Hu Linyi and Yang Changji said to do it practically, Mao Zedong collected the masterpieces of ancient and modern sages in the caves of northern Shaanxi, and finally wrote "Theory of Practice".

He told his comrades in simple language that as long as they work hard, everyone can make a career.

Wang Yangming's unity of knowledge and action spanned 500 years, and finally shined on the body of our party and our army.

Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

The great origin of this world is contradictions

In order to cooperate with the "Theory of Practice", Mao Zedong made persistent efforts to write a "Theory of Contradiction", and the questions of 20 years ago were finally answered.

He found that just as human beings have men and women, the earth is day and night, and the difference between rivers is flowing or frozen......

Everything in the world has two sides, and one cannot exist alone, it must work with the other to survive.

Similar to the fact that without men, women cannot exist for a long time, and without women, men cannot exist, and only men and women together are human beings.

Moreover, Marxist dialectics holds that contradictions are always developed by movement, not isolated and static like metaphysics, so contradictions form metabolism in the process of movement development.

Since contradictions are not immutable, the method of dealing with contradictions cannot be immutable, so an important methodology for solving problems is introduced:

Grasp the main contradiction

Mao Zedong has always dealt with problems in a case-by-case manner, and has never been confined to clichés.

Isn't this the methodology that was introduced by the great foundation of the world and used to guide life?

In addition, there are many contradictions in every thing, but there are always major and secondary, and only by solving the main contradiction first, other secondary contradictions can be easily solved, so there is the concept of "grasping the main contradiction".

For example, in the revolutionary war, don't look at all kinds of things, but the main contradiction is land. Mao Zedong and his comrades spent 25 years to solve the land issue, and other contradictions were naturally resolved.

In the fourth section of "The Theory of Contradiction", Mao Zedong made an analysis of the contradictions between imperialist countries and semi-colonial countries: "When imperialism invades semi-colonies, all classes within such countries can temporarily unite against imperialism. At this time, the state contradiction is the main contradiction, and the class contradiction is the secondary contradiction. ”

This passage is simply written for the present.

When Huawei was sanctioned, we suddenly forgot about other things and resolutely united to criticize US imperialism.

When the epidemic was raging in the United States, Uncle Chuan quickly found China as an imaginary enemy to unite the hearts of the people in China.

Although neither China nor the United States is semi-colonial, the internal logic is universal.

Immediately afterwards, Mao Zedong wrote: "When imperialism oppresses by moderate means, the ruling class of the semi-colonial countries will surrender and jointly oppress the masses of the people." When imperialism is threatened, it tends to split within the revolutionary front, or send troops directly to the aid of the reactionaries at home. ”

The first half is about Chiang Kai-shek and the national government, and the second half is basically about predicting the War of Liberation and the War to Resist US Aggression and Aid Korea.

Although Mao Zedong did not know about the War of Liberation and the War to Resist US Aggression and Aid Korea, he had already grasped the core laws of the world, and he could speculate about what would happen in the future through phenomena.

What is this called? In the midst of strategizing, decision-making is thousands of miles away.

In ancient times, Zhang Liang, Zhuge Liang and other cattle people had similar skills, but their skills were kept secret, and no one knew how to do it.

Mao Zedong wrote out the dragon slaying technique in the vernacular, and used the propaganda machine to send it to everyone, for fear that you would not understand it or learn it.

Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

Moreover, Mao Zedong studied the contradictory relationship of the world and found that the spear and the shield are not fixed, maybe you are a spear at this time, a shield the next moment, maybe you are a shield at this time, and a spear the next moment.

In other words, contradictions can be transformed into each other.

This idea is applied methodologically, that is, there is no enemy who is always strong, and there is no self that is always weak. As long as you work hard, the relationship between strength and weakness can also be changed, and competitors may also become partners.

After decades of propaganda, these classic methodologies have become political terms, and many people's ears are calloused, but have you really used these methodologies to solve problems?

Or have you tried to use it?

In all fairness, using "specific analysis of specific problems" + "unity of knowledge and action" + "grasping the main contradictions" to guide life can basically solve 90% of the troubles.

Most of us are weak people in life, and we want to turn the tables against the wind all our lives, but we often fail, and everyone's reasons for failure are different, but the way to succeed is the same:

Keep doing it the right way, and sooner or later, you'll get everything you want.

Moreover, contradictions are opposed to each other and exist, can this view also be applied to the government and the people?

In general, the government uses public power to maintain order and belongs to the strong side, and the people are governed and belong to the weak side. But the strong and the weak and the opposition can be transformed.

The government can govern the people, and the people can supervise the government. Because without a government there is no people, and without a people there is no government, they are opposites and united.

This philosophy was carried out in the second half of Mao Zedong's life.

His lifelong ideal was to form a dynamic balance between the government and the people, rather than a clear distinction between strength and weakness.

In short, contradiction is the great source that Mao Zedong found.

If you can't understand it, just think about the Taoist yin and yang figure, which is probably what it means.

Mao Zedong used the concept of contradiction to personally command the War of Resistance Against Japan, the War of Liberation, the bombardment of Kinmen, and the governance of the country, and never failed.

In the words of the Analects, it is to do what you want.

This dragon slaying technique is too much of a test of talent, and ordinary people can't learn it strongly, otherwise it is easy to reverse the true qi and go crazy;

But you can do what you can, and you can learn a little bit is a little bit, and you can learn a little bit of joy.

Things in the world are not black and white, and successful art lies in grasping the balance between a pair of contradictions.

Sometimes it's a little bit more to the left, and we pull it to the right.

Sometimes it's a little bit more to the right, and we pull to the left.

Achieve balance and happiness in life in a dynamic way.

What do you think?

So, why do more and more people love to read Mao Xuan?

Because it is indeed a guide book for everyone to solve the problems of survival and development that everyone encounters, it does have the guiding role of practice and theory, and it does have tenacious vitality

As long as we learn and apply it, it will definitely become a powerful "magic weapon" to transform our thinking. If you keep reading, you will see the world more "clearly".

It's just that this profound and wise work involves too many history, situations, and considerations, and we are all prone to be unable to read and understand thoroughly, and we are completely out of the grasp. Even, after a long time, it has become a bookism, and you can only chew words, but you can't learn and apply it, which is completely contrary to the original intention of reading Mao Xuan.

Each article in Mao Xuan's original work involves too much history, background, situation and consideration, and many of them have a certain philosophical nature, which makes it difficult to read through and read thoroughly. After a long time, it is easy to become a bookism and can only chew words. I will come to a few volumes of the original words when I open my mouth, but I will not be able to learn and apply them, I will not be able to refine the thinking patterns and methodologies in them, nor will I be able to guide our work, life, entrepreneurship, etc., let alone help improve our cognition. Even, many people have been reading for a long time, for a few years, and can't read anymore. This is also the feedback of many readers and friends who come to me to buy books.

The "Mao Xuan Volume 1-5 In-depth Analysis Edition" written is to solve these problems, you can contact to buy. In order to really let everyone understand the original work, they can learn to use the methodology involved in it. I have also added some cases and reflections that combine our work, so that you can draw inferences from one case to another, and help you truly understand and read through Mao Xuan, and draw wisdom from Mao Xuan.

Almost 500,000 words, 1-5 volumes have in-depth analysis, all combined with reality, refining methods, analyzing thinking, and learning and using to write, to help truly improve thinking and insight ability, and will also send you an additional "Mao Xuan 1-7 Original Complete Electronic Edition" (marked with emphasis) and "Dialectics Essay" for your daily reading. Each article is written with dry goods, written with a specific way of thinking, and can be used in practice after reading.

Including: analyzing the background, meaning, and personal thinking of each article, linking it with practical application, using the hidden strategic thinking, contradictory thinking, class analysis method, and applying the views of independence and mass line to work. Each article is written as dry goods, written as a specific way of thinking, and can be used in practice after reading.

I don't want to take you to analyze history, but I just want to learn the way of thinking and wisdom of the instructor with respect for him, and then apply it to real work and life, and focus on this part of the road.

Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

To buy, you can send a private message or follow the official account: knowledge and practice in the workplace

2. About "The Biography of Mao"

In the process of analyzing Mao Xuan, I was even more amazed by the wisdom and profundity of the evolution of the way of thinking and methods. It is also a pity that the anthology articles lack a lot of detailed descriptions and analysis of the events that influenced the thoughts of key figures such as Mao Zedong.

So I wanted to write about these wisdom and methods, and the way I chose was to combine it with Jiao's life, explore his path of ideological growth, and express his thoughts when he encountered problems and solved them through the form of biography, so this book was born.

is the same as "Mao Xuan In-depth Analysis", which is also about 500,000 words. Starting from the key stages such as Shaoshan, Jinggangshan, Central Soviet Area, Long March, Yan'an, etc., combined with Mao Xuan, the story behind Mao Xuan is further analyzed.

It is not a historical documentary, but it is necessary to excavate how his ideas germinated, formed, matured, and applied in the process of successfully opposing encirclement and suppression, summing up defeats again and again, being isolated and excluded again and again, and finding hope in despair again and again.

After reading it, we will find that Mao Zedong was also a classmate who came out of school, he was also a colleague who experienced countless unsatisfactory work, and he was also a comrade who had faith but experienced countless confusion and setbacks, but he also gradually became the leader of the people in this process.

We will also find out after all that it is history that chooses the meaning of Mao Zedong's words.

Why do you have to read "Mao Xuan" to start a business? There are theories and applications, and there are methods for every step

The two books can be read together.

#Remembering the leader Chairman Mao##Mao Xuan's in-depth analysis##重读 "Mao Xuan"##毛选#

3. About "Learning to Think Against Humanity in Pursuit of Enlightenment"

No matter how smart and capable a person is, and how good his background is, if he does not know how to behave and do things, then he will definitely fail in the end. Being a man and doing things is not only an art, but also a science.

I have been doing one-on-one workplace consulting for so long, and I have always wanted to refine the specific thinking and coping strategies in the scenario to solve the most problems such as how to improve the ability to survive and develop in the workplace and how to deal with people better.

Therefore, taking the time to summarize this book (written from the perspective of the workplace) may subvert your previous thinking and cognition, but it is indeed a set of basic exercises, so it is very, very important to learn the human thinking of the workplace. For some people, it may be worthless, but the key is to see how much you value, your circumstances, your understanding, and how much you can apply.