Hello supplier partners!
The annual Yanxitang Supplier Conference was held as scheduled, and I am very grateful to all the supplier partners for their presence, although it is the middle of winter, but it feels warm and melting.
Everyone gathers here to thank you; the other is to invite everyone to listen to what your customer, Yanxitang, has said, and see what your customer, Yanxitang, is ready to do next year or in the next few years.
At the company's annual meeting at the beginning of this year, I said that 2019 will be a critical year, a thrilling year, a year of life and death. Now that we are about to reach the end of the year, looking back, what I said at the beginning of the year is not excessive, the big economic environment, the market competition environment, the policy environment, the strictest supervision, the strictest punishment, and so on, the combination of punches, I am dizzy and even scaly, fortunately, they are all traumatic injuries. I think: 2019 has entered the winter, and this year for the entire pharmaceutical industry, this "winter" came a little early, and many pharmaceutical companies entered the "cold winter period". The current form of competition in the pharmaceutical retail industry is not optimistic, pharmaceutical retail sales will maintain a low growth rate, and the entire pharmaceutical industry will enter a period of turbulence.
So I'm going to change my thinking in the past to adapt to the changes of the present era.
Only by living in the present can we win the future. In the cold winter of the economy, how Yan xitang finds the growth point of its own enterprise in the cold winter is crucial, "either growth, or demise", growth is the essence of any enterprise, is the enterprise's share. Growth, in fact, is also a kind of thinking created by entrepreneurs, with the help of an outside-in strategy, focusing on market demand rather than just products, the expansion of the enterprise boundary and the improvement of efficiency achieved, and ultimately achieving valuable growth. In the next three years, Yanxitang must achieve valuable growth.
The positioning of Yanxitang in 2020 is to adjust and upgrade the year, which is the general tone of next year.
What is an adjustment? Just like fighting a war, stop on the way to see if the direction is right, straighten out the soldiers and horses, replenish the food and grass, and take a break to prepare for the march again.
Why adjust? Because the environment has changed, Yan Xitang can only adapt to changes in the environment by adjusting, and when you do not have the ability to change the environment and the ability to grasp the overall situation, the only thing you can do is to grasp yourself.
Grasping himself, Yan Xitang wants to adjust and improve from the following aspects:
Specialization is the foundation. Pharmacies, first of all, to focus on the main business, to sell drugs well, before the diversification of commodities, high gross profit of goods, commodities as the center, now to calm down, return to the source, sell medicines to treat diseases, to transition to patient-centered, to cure the patient's disease, identify the disease, sell medicine for the symptoms, truly solve the pain caused by the disease to the patient, let the pharmacy play its most basic role, so that patients have more trust in yanxitang pharmacy.
"Healthy you, happy home" is the service concept of Yanxitang. Health is the first, health is the only, not one, health is the premise of happiness, happiness is the best way to express a better life, so that customers can enjoy the good life brought by health is our unremitting pursuit. People's pursuit of a better life is eternal, dynasties, at home and abroad. Customer-centric, that is, the customer is in the middle, we revolve around the customer, think of what the customer thinks, anxious about the customer's urgency. Because customer needs are changing and new demands are generated every day, you need to research and figure out customer needs as early as possible and be able to meet their needs. The clearer and more thorough the needs of customers, the more clearly they can see the future of enterprise development. Customers will also help companies to improve their competitiveness in the market, and companies will find new opportunities to expand market boundaries.
When we discuss drugs, we not only discuss its function, function is definitely the most important part of the quality of the drug, but I prefer that above the quality is the exchange of hearts and hearts between employees and customers, heart, heart, heart, heart. To put it another way, when the medicines we provide carry our love for our families, our friends, and even our love for strangers, medicines have become the most important carrier, because it carries love, it makes our service full and warm, I believe, this temperature customers can definitely feel, I also believe that through our efforts, we can do it completely. Based on the guidance of this concept, the company upgraded the marketing planning department to the customer value center, do a good job in value services, and do a good job in emotional connection with customers. The company invested funds, research needs, newly launched the supplier service system, this system is a collaborative platform, the guiding ideology is to connect, collaborate, serve, share, increase efficiency, so that data run more errands, suppliers run less errands. Prompting the entire company to serve its customers.
Commodities are the cornerstone of pharmacies to obtain customers and profits, and Yanxitang should optimize the commodity line to enhance the power of goods, thereby enhancing the competitiveness of stores.
Specifically, it is manifested in the number of brand varieties, price bands and profit margins of the commodity line. Therefore, the optimization of the commodity line to strengthen the cooperation with the brand variety of brand enterprises, which is the strategy of yanxitang commodity strength improvement, but also the key factor for the store to convey the "impression" to customers, the company attaches great importance to this, long-term unremitting grasp. To create commodity power, Yanxitang should grasp the focus of suppliers, categories and varieties, create category leaders, and let focus produce energy. Yanxitang will sort out the company's resources, effectively allocate resources, tilt resources, and strengthen cooperation with brand enterprises and brand varieties, because the brand represents quality, efficacy, repurchase rate, and trust.
In terms of commodity sales, Yanxitang will strengthen the interaction with suppliers, the company specially set up an activity implementation team, special personnel responsible for the communication, implementation, landing, summary of the marketing plan of the whole process of management. Make the activity more efficient and the activity effect better. This requires manufacturers to invest relatively much manpower, material resources, financial resources, and intelligence, which is more careful than manufacturers investing financial resources alone. In order to enhance the power of commodities, Yanxitang needs to get the strong support of all the supplier partners present here.
I believe that corporate culture is the values and codes of conduct shared by all members of an enterprise, it is an atmosphere and feeling, and it is the core competitiveness of the enterprise. Corporate culture is like the air and water that pervades your side, good corporate culture is like the air you breathe, it is pure, and the water you drink is sweet. Corporate culture is not to go to the wall, not to shout slogans, but to guide the behavior of all employees of the enterprise, deeds are better than words, and practicing the corporate culture of Yanxitang is the responsibility of every Yanxitang person.
There are also two forces in the culture of Yanxitang:
In order to make the enterprise have a strong execution power for suppliers, Yanxitang is doing the organizational structure adjustment of the integration of business and procurement, through the customer value center to open up the wall between the two departments of operation and business procurement, strengthen the coordination between the departments, can quickly respond to external challenges, if we can not do coordination within the company, it is impossible to coordinate with others externally. Yanxitang must build a symbiotic organization and exert synergies, so that everything is possible.
Without the pressure of competition, the impetus for continuous progress and innovation is lost. Innovation is the first driving force, innovation drives development. Don't innovate, die slowly; innovate urgently, die quickly. Innovation is called tossing in the vernacular, but it cannot be blindly tossed, and if a big country is to be cooked, innovation requires prudent decision-making, not random risks. The application of new technologies such as artificial intelligence, big data and the Internet of Things will enable pharmaceutical health services to create a new ecosystem. Yanxitang to explore the new retail, on December 1, the "New Drug Law" was officially implemented, after the release of online prescription drugs, the traditional business model of pharmacies will be greatly affected, offline advantages of the physical pharmacy especially to strengthen the expansion of O2O business, from the "empowerment, convenience, efficiency, service, professional" these five dimensions to strengthen the construction. I believe it will become a fast-growing segment of physical pharmacy extensions.
"People-oriented, integrity management" is the corporate purpose of Yanxitang. A company that cannot be sincere and do things in a down-to-earth manner presents to customers is quick and opportunistic, such a company can not really gain the trust of customers, let alone get the long-term support of customers. Therefore, Yanxitang should seek inward, I am the root of all problems, pay attention to their own behavior, focus on customer value creation, and seek strength inward, which is the biggest change that Yanxitang people need to make! Open your own boundaries, build an open organization, connect more supplier partners, and achieve sustainable growth through joint activation, common promotion, and common optimization.
Seeking strength inward and connecting symbiosis outwards is the only way to make enterprises have more exuberant vitality. Yan Xi Tang needs, you and I need!
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