Zhenjiang pot lid noodles is a well-designed "scam"?
Recently, an article titled "The Birth of Pot Lid Noodles: An Organized and Planned Scam?" The article has attracted widespread attention in the WeChat circle of friends, especially among the citizens of Zhenjiang. Because the word "scam" used in the article is very eye-catching and has a great sense of uncovering the "thousand-year lie".
So, what kind of article is this? Let's peel back the skin of this article.
The "scam" turned out to be like this
The article reads: According to Zhou Wenxiang, former deputy secretary general of the Standing Committee of the Zhenjiang Municipal People's Congress and manager of the Zhenjiang Jingkou Hotel, in the early 1980s, the whole of Zhenjiang was not covered with noodles. At least until the mid-to-late 1980s, the most noodle shops on the streets of Zhenjiang had "fire noodles" written on their heads.
So, how does the pot lid noodles come out? The story begins on the morning of May 31, 1977. In Zhou Wenxiang's work notes, the details of the meeting he was called to the Zhenjiang City Garden Management Institute that morning were recorded.
On that day, Yao Hesheng, director of the Nanjing Municipal Bureau of Culture and Education, came to Zhenjiang on a business trip, and he was the first author to write the content of Zhenjiang's literature and history after the founding of New China.
This meeting was actually a brainstorming session, in addition to He Yaosheng, there are many local literary and historical experts. Everyone expressed their opinions and shared various local legends and historical stories in Zhenjiang, hoping to find an entry point for publicizing Zhenjiang culture.
The concept of "Three Monsters of Zhenjiang Morning Tea" was put forward at this meeting, and the source of inspiration was "Eight Monsters of Guizhou" and "Ten Monsters of Northeast China". Everyone spelled out the content of the three monsters of Zhenjiang, "balsamic vinegar is not bad, the meat is not properly cooked, and the lid of the cooking pot inside the noodle pot is boiled." Because it was catchy, basically everyone remembered the end of the meeting, and the responsible persons of various newspapers and periodicals went back with this concept and began to think about how to publicize it.
That is to say, the "Three Monsters of Zhenjiang" were compiled by the literary and historical masters at this meeting.
Because it was "compiled", the author believes that this should be an "organized and planned scam", and the best spokesperson for "scam" is Qianlong.
A good desire to add sin, an activity that uses legendary means to shape cultural stories, is put on the hat of "deception" by the author, which is really enough to attract attention, absorb traffic, and increase revenue. The "cleverness" of the author can also be seen. However, such a "stick" does not know how many legends and stories the author has hit and how much income has been obtained.
The legend is "hoax", but what about "Heavenly Immortal Match"?
If the legend of Zhenjiang pot cover noodles can also be regarded as a "scam", the problem is big, so big that all Chinese live in the "scam". Because there are too many legends and stories that China can be considered a "hoax". The most typical is "Tianxian Match", which has been widely praised by the Chinese, which is really poignant, warm and romantic, so that the day of "Tanabata" is also called "China's Valentine's Day", and many young people will give gifts to the object and send each other blessings on this day.
so. Who has seen the Seven Fairies? Has the author seen it? Is the author himself the Seven Fairies? Or Dong Yong? How does the author feel about "Heavenly Immortal Match"? Ever heard of this love story? Why not write an article that harshly accuses this of a big "hoax" that has deceived many Chinese?
Of course, such a "scam" is definitely not a "Heavenly Immortal Match", as well as "Journey to the West", "Nuwa Patching Heaven", and so on, all the legends and stories are big "scams" created by the ancients.
Zhenjiang's most regrettable thing is that the "scam" of pot lid noodles is too few and too few
Although the author of the article insisted on putting a "scam" hat on the Zhenjiang pot cover noodles, I think that zhenjiang's biggest regret is not that the pot cover noodles are a "scam", but that such "scams" are too few, and the cultural excavation and brand cultivation around such a "scam" are too few and too few.
We must know that a place has no cultural connotation, whether there is cultural strength, whether there is cultural influence, in addition to having a long history and splendid culture, it is also necessary to have people who study culture, think about culture, and explore culture, people who really love culture, inherit culture, and carry forward culture, and people who are good at summarizing culture, shaping culture, and cultivating culture. Zhenjiang pot lid noodles can evolve from fire noodles, knife noodles, and unknown pot lid noodles to one of the "three monsters", and let local residents and visitors love it, in addition to the unique taste and quality of the noodles themselves, they are inseparable from the rich cultural connotations that have been given and are closely associated with Zhenjiang meat and Zhenjiang balsamic vinegar.
You know, Zhenjiang pot cover noodles are based on Zhenjiang people, it is no longer a food, a noodle, but a culture, a cultural symbol and cultural elements condensed with traditional culture, but also a cultural brand created by Zhenjiang people with wisdom and sweat.
Unfortunately, since the Zhenjiang pot lid was "compiled" and branded as a cultural brand, there have been no cultural researchers and city managers to study Zhenjiang culture so intently. Therefore, since then, Zhenjiang has not seen a cultural brand that can be compared with Zhenjiang pot cover noodles. Because, even Zhenjiang balsamic vinegar, its cultural connotation has not been effectively excavated, only Zhenjiang pot cover noodles are worthy of Zhenjiang is a city with culture, a city with cultural researchers, and a city that is good at excavating cultural connotations.
Therefore, the author regards Zhenjiang pot cover noodles as an organized and planned "scam", but instead allows us to deeply reflect on what we have done wrong in terms of cultural discovery and excavation, why not have more cultural research and excavation like Zhenjiang pot cover noodles, why can't we sink our hearts to study Zhenjiang culture, why can't we create a little more cultural brands like Zhenjiang pot cover noodles.
Because many cities want to build cultural brands, but because the history is too short and the cultural heritage is not enough, they cannot be built, and can only be compiled and fabricated. Zhenjiang has too many cultural elements, and it has the conditions and elements to create more cultural brands. Therefore, I sincerely hope that the cultural people of Zhenjiang, the cultural department of Zhenjiang, and the cultural units of Zhenjiang can sink their hearts, stop engaging in some fancy cultural activities and promotion of fake actions, and create more cultural brands similar to Zhenjiang pot cover noodles.