Recently, an article titled "The Birth of Pot Lid Noodles: An Organized and Planned Scam?" " article, spread on the Internet, in Zhenjiang citizens also caused a lot of repercussions, especially the title of this article, the word scam is very eye-catching, giving people the feeling that it is to uncover a thousand years of lies, pot cover noodles can be said to have become a business card of our Zhenjiang, how in this article, it is crowned with the word scam? Come and see our reporter's investigation.
The reporter searched online and found that the article titled "The Birth of Pot Lid Noodles: An Organized and Planned Scam?" The article, in just a few days, has been quite widely disseminated, the article cites some of the surveys and folklore materials in the journals "Jiangsu Local History" and "Food Science and Technology", saying that in the early 1980s, the whole of Zhenjiang did not have a pot cover noodle, the concept of Zhenjiang Three Monsters originated from a meeting of several local literature and history experts in 1977, the article said that "the origin of the pot cover noodles, is a bottom-up precision planning." The reporter visited a number of old Zhenjiang people over the age of 60, and they recalled that the noodles they ate when they were young did not seem to have a clear name, but the cooking pot lid in the noodle pot did exist in the past.
Citizen Mr. Tao:
How to really call, I can't figure it out, I can't remember it clearly, anyway, the pot lid noodles Yang Chun noodles are called as if.
Citizen Mr. Chan:
It's called Yangchun noodles.
Citizen Mr. Liu:
Yangchun noodles should not be the name of Zhenjiang. Some are not remembered clearly, some are long, it should be the pot lid noodles. In the past, there was a pot underneath, and it had noodles inside, and the lid of the pot was thrown inside, so it was another thing to call it or not to call it (pot lid noodles).
Tao Gang, owner of a pot lid noodle shop in Zhenjiang:
In fact, this pot cover noodles should be called gang noodles before, that is, the guys, Zhenjiang is not close to the dock, there are many south to north, at that time in order to eat a full meal to eat a full stomach, the guy noodles It is more realistic, a big bowl to eat.
In the controversial self-media article, "the production of pot lid noodles is like a performance, and the wooden pot lid suspended in the tumbling is the best signboard", in this regard, Tao Gang, the owner of a pot lid noodle chain store in Zhenjiang, said that the small pot lid floating in the noodle soup plays an important role in the process of making pot lid noodles, not as the article says, just a performance prop.
Tried not to put the pot lid, and then the taste of the noodles out is not the same, because when the top floats up, it is the same as the empty, the air flow it can not top, on this noodle is like a soaked, not cooked, generally our noodles also have a fire is very important, its fire must be a fire attack, after the attack to the bottom of the pot lid, will play a certain strength and that feeling of taste, is very important.
The reporter's investigation found that the Modern Express had published a report titled "Once Zhenjiang Did Not Have Pot Cover Noodles Zhenjiang "Three Monsters" Only Proposed in 1979" on October 9, 2014, reporting that the name of the pot lid noodles is only more than 30 years old, and Zhenjiang also has an old three monsters, which is inconsistent with the three strange sayings circulating at the moment, it may be "a large pot with a small pot cover, pants across the street, and the toilet is propped up to dry", the reporter also asked a number of old citizens of Zhenjiang for verification, but the statements they gave were not consistent.
Citizen Mr. Zhang:
Eighteen-year-old woman with a big cigarette bag, our Zhenjiang toilet is exposed, and the bottom strip is the pot lid.
In the morning, a bamboo pole was inserted, and the streets were full of clothes.
This old three monsters have become obsolete, and now which one still has a (old-fashioned) toilet, a toilet lid on the side of the road, which also has a toilet, there is no toilet.
<h1 class="pgc-h-arrow-right" > expert in literature and history: the production process of pot lid noodles has a long history and heritage</h1>
Pot lid noodles were not called pot lid noodles before, and even the three monsters are different from today, is our pot lid noodles in Zhenjiang really an organized and planned scam as the title of the article says? Our reporter's investigation found that the article repeatedly mentioned and quoted Zhou Wenxiang, former deputy secretary general of the Standing Committee of the Zhenjiang Municipal People's Congress and manager of the Zhenjiang Jingkou Hotel, so he contacted Zhou Wenxiang himself, what kind of answer will he give?
Zhou Wenxiang, who is nearly eighty years old, told reporters that the author of this controversial article did not contact himself to verify the quoted part before it was published, and some of the content in the article was indeed true, for example, the pot lid noodles did have a variety of names such as gang noodles and jumping noodles before.
Zhenjiang Literature and History Expert Zhou Wenxiang:
Partner's guy will take the partner to eat noodles, the fire noodles are burned below after the fire is above and below, and there is also called jumping noodles, we eat jumping noodles and some people call jumping noodles, jumping noodles are when making noodles, using bamboo bars to knead this noodle, to make it strong.
But Zhou Wenxiang said,
The author of the article quoted him as saying,
There is a suspicion of taking it out of context.
She used this sentence in the middle of me, there is no pot lid noodles, I have a sentence behind me, in fact, every family is like this, all the noodle shops, every house uses a pot lid. Its past life is called gang noodles, and its present life is called pot lid noodles, so you can't look at my words alone, the fundamental purpose of my article is to promote pot lid noodles, not to say that this pot lid noodles don't exist at all.
Zhou Wenxiang recalled that the 1977 local literary and historical expert meeting mentioned in the article was actually not the theme of the Three Monsters of Zhenjiang or the Pot Cover Noodles, so the "Three Monsters of Zhenjiang were brainstormed and compiled by the literary and historical experts at this meeting" expressed in the article is inaccurate and inconsistent with the facts.
At that time, the theme of the meeting was to study and restore zhenjiang's scenic spots and propaganda, and there were no three monsters, this was not the theme, this was not the theme at that time, and later because of the propaganda, everyone chatted and pulled up at the meeting, old comrades, they are some of the old diners of Zhenjiang, they said that we also have Zhenjiang, just one sentence for you, I sentenced, balsamic vinegar is not bad, the noodle pot is boiled in the pot lid, the dish is not the right dish, so it was made up.
Zhou Wenxiang stressed that before this meeting, in fact, Zhenjiang did not have the old three monsters, and the name of the pot lid noodles was gradually known after the formation of the three monsters.
What stones are lined up to buy green vegetables, what home toilets are brushed out and then dried on the street, what cars are not fast, and many people can drag a scooter to the front of the car, which is not worth mentioning.
Zhou Wenxiang's statement has also been endorsed by Li Dezhu, a member of the Zhenjiang Historical and Cultural City Research Association.
Li Dezhu, member of Zhenjiang Historical and Cultural City Research Association:
There are many such "strange" sayings, some say that the three monsters of Zhenjiang, the men of Zhenjiang are afraid of the old woman, the toilet in Zhenjiang is full of drying in the street, and the pants in Zhenjiang are dried in the alleys, etc., these have not formed a unified statement, saying that the old three monsters of Zhenjiang are this, no, have not heard, you say so, everyone is ridicule.
Zhou Wenxiang said that the biggest mistake in this article is to deny the production process of "cooking pot lid inside the noodle pot", which has a long history and heritage.
Boiling pot lid this thing is in the past, this is not doubtful, this process is not doubtful, we want to talk about the substance, the essence is this process, that is, we do not have brand awareness, we play the brand, from the name called pot lid noodles, branded, into our Jiangsu province intangible cultural heritage, this is the should, do not do this is not to carry forward our local culture in Zhenjiang, food culture is very important, is a major aspect of our local culture.
Itself has, it is not out of thin air, if there is no pot lid noodles itself, and there is no fact that the pot lid is floating on it, nor is there a legend of the Qianlong Emperor in the past, these are not, purely for you to improve the popularity of your city, get a few literati to say it, that is not right.
Zhou Wenxiang told reporters that the production process of pot lid noodles is the wisdom left by the ancestors of Zhenjiang, and the pot lid in the noodle pot is not a gimmick, it plays a very important role in the process of making pot lid noodles.
There is a table of people, twelve people, I now have lasagna and thin noodles have three varieties of large and wide noodles, some people want to eat three or two, some people want to eat four or two, some people want to eat two or two, this table of people each person has different requirements, each person's food is different, I don't give you the lid of the pot, can you put this twelve bowls of noodles out of the pot? You come out, then my Zhenjiang pot cover noodles this statement is nonsense. Another one, there are old people like to eat rotten noodles, young people like to eat hard noodles, all in a pot can come out, no pot lid can you come out?
Pot lid noodles are a successful branding
Zhenjiang needs more brands that are beating loudly
The pot lid noodles all over the streets and alleys of Zhenjiang can be said to be the first step for us Zhenjiang people to start a daily life, and in 2009, the second batch of provincial intangible cultural heritage list announced by the Jiangsu Provincial Government, the production technology of pot lid noodles is listed among them, and it may be because of this, the pot lid noodles with hundreds of years of history are said to be an organized and planned scam, which is indeed very eye-catching. In fact, the development of pot lid noodles in recent decades just shows that this is a successful brand building.
Tan Haojun, a special commentator, believes that the article published by the self-media describes the pot lid noodles that carry traditional production techniques and historical legends as a scam, which is itself problematic.
Special Commentator Tan Haojun:
If this pot lid is defined as a scam, then I would first ask her, who did she cheat on, and why? Pot lid noodles or other two monsters, it is a kind of legend, legend does not have the problem of deception, you are like a heavenly immortal, you think it is a scam, right? If the pot cover noodles were a scam, the heavenly immortals would be even more deceitful, because there was no such seven fairies coming to the mortal world.
Tan Haojun said that the cultural seminar in the 1970s made the pot lid noodles a well-known food culture brand in Zhenjiang, which can be said to be quite successful.
Now not many cities are building cultural brands, in the absence of the situation also made up some things to create some cultural brands, then we have this ready-made, we do some fine, do some better, that is better, so from the perspective of cultural brands, it is also a big problem.
And the pot lid noodles brand
Successfully built,
It is also worth the current Zhenjiang
Borrowing and reflection.
Why, decades ago, we were able to turn a pot lid noodle that did not sound or a small knife noodle into a pot lid noodle brand, which was a very successful cultural brand shaping, the cultivation of cultural brands, and now for so many years, we have not really cultivated a cultural brand like the pot lid noodles, which is considered a "scam".
Tan Haojun said that Zhenjiang has three thousand years of historical and cultural resources, but lack of in-depth excavation and cultivation, this so-called "pot lid noodle scam incident", but let more people pay attention to the successful history of the pot lid noodle brand, for us to further build a city business card to provide more ideas.
We can find some such a culture that we think has Zhenjiang elements to cultivate, and create more cultural brands that can benefit the people of Zhenjiang, so that the people like it and let outsiders accept it, which will have a positive impact on enhancing the popularity of our Zhenjiang City, enhancing the city image of Zhenjiang City, and enhancing the status and influence of Zhenjiang City.
After this investigation, we finally have a more real understanding, the original Zhenjiang three monsters in the pot cooking pot lid really has such a simple and unpretentious origin, that for our Zhenjiang local cultural brand to build what comments and suggestions you have, and what characteristic cultural products have the potential to build a blockbuster brand, welcome to participate in our interactive discussion today, look forward to your participation.
Source: Together Zhenjiang