Recently, "Glory Mileage, Walking together with one heart" in April 2021, Shandong Yanxitang Store Manager's Meeting was held in Yantai and Weihai, "See the World Clearly, See the Beauty" Yanxitang & Snickers Brand Grass Planting Competition was successfully launched under the joint witness of all store managers and senior executives, and set sail.
At the beginning of the conference, Yu Zhigang, chairman of Yanxitang, delivered an opening speech, summarized the data of the company's operation in the first quarter, and put forward his own expectations and requirements for all employees. Put forward the three-word policy of "fast, fight, grab".
In his opening speech, Chen Tejun, chairman of Guangzhou Snickers Health Technology Co., Ltd., made a keynote speech on three trends in the future of new marketing: digital online, young life, and category segmentation.
In view of these three major trends, Chairman Chen Tejun of Snickers Health proposed three major solutions:
First, user private domain operation;
Second, the brand is fully engaged in planting grass, planting the grassland of product brands and store brands in the minds of consumers;
Third, category segmentation, in the category segmentation for different consumer groups to create differentiated explosive products.
Chairman Chen Tejun's theme allowed everyone present to further understand the development of the future trend of new marketing and was full of confidence in future marketing.
"See the world clearly, see the beauty" Yanxitang & Snickers Brand Planting Contest was launched
"See the world clearly, see the beautiful" Yanxitang & Snickering brand grass planting competition as the highlight of this conference, Snickers Chairman Chen Tejun gave at the conference to emphasize that as the market competition environment of pharmacies becomes more and more intense, the brand's professional experience will become the most important basis and choice for pharmacy store customers. In order to let Yanxitang's business philosophy of "brand store, brand medicine, more assured" be disseminated in an all-round way, so that consumers have a deeper understanding of the Yanxitang brand, have a very high degree of health and professionalism in medicines, and also let everyone feel the temperature, service and experience of Yanxitang.
The competition launched the "Prevention of Myopia, Scientific Eye Protection" eye protection activity through the WeChat video account platform, which lasted for one month, and set up 4 awards of "Eye Protection Promotion Ambassador", "Eye Protection Star", "Eye Protection Outstanding Contribution" and "Eye Protection Public Welfare Communication", which attracted the active participation of 3,000 employees of Yanxitang.
On the sidelines of the meeting, Chen Dong, chairman of Snickers Qingchen Special Army, and relevant leaders of Weihai Evening News made in-depth discussions and exchanges on community care, public welfare projects, care for the vision health of adolescents, bright eyes of middle-aged and elderly people, and happy old age.
As an eye care brand, Snickers has been focusing on the sub-health problems of the eyes of modern people, especially at this stage, adolescent myopia has become a "hard-hit area" for eye health, Snickers Qing internal and external care plus physiotherapy, three-in-one scientific eye care concept as the cornerstone, the development of "Snickers", "beautiful learning", "bright eyes autumn water" three major eye care series products, has been sold in thirteen provinces, more than 30 cities across the country.
In the future, Snickers will continue to uphold the brand concept of "seeing the world clearly, seeing the beautiful", protecting the eye health of teenagers, and allowing teenagers to "see the world clearly and see the beautiful".