Since a long time ago, the car is no longer a pure machine world, especially after entering 2023, the most talked about topic among OEMs has become intelligent, and in 2024, the competition of intelligence will naturally enter the white-hot stage.
For example, Xpeng Motors, which entered this track earlier, recently announced that it would set up an "OTA product manager duty week" to collect user experience, Opinions and suggestions on the development of new functions, the new version of the OTA will also be the first time to announce the version information after the internal test is stable;And Weilai, which has been making achievements in intelligence, is also about to launch Banyan2.4.0 at the end of January, judging from the current revelations, this time Weilai is very likely to skip Banyan2.3.0 and upgrade directly to 2.4.0, the version is as high as 9.4GB, which shows that its update content is considerable.
NIO Xpeng, which took the lead in this field, still shows strong strength, and the "cutting-edge" Zhiji Automobile also performs strongly. On January 23, Zhiji Auto released the first vehicle software version in 2024 - IMOS 2.7.0 (Beta), which officially said that this version contains 12 new and more than 40 function optimizations, including urban NOA, one-click AI driving 2.0 and other functions.
What's more noteworthy is that in this version, the landmark IM AD city NOA was launched as scheduled, and it was the first to be opened in Shanghai, and Zhiji intelligent driving entered the stage of "All in City Scene".
All in the city scene
At the end of 2023, Zhiji Auto became the first batch of domestic car companies to obtain a L3 road test license, taking the lead in the research and development of higher-level intelligent driving. In terms of user experience, it is understood that up to now, Zhiji Automobile has completed the opening of the national high-speed elevated NOA function ahead of schedule. When a butterfly flappes its wings, a storm has begun. With the completion of the high-speed NOA layout, the Zhiji team began to work on the ALL IN City NOA, and on January 23, Zhiji Auto officially launched the launch of the City NOA in Shanghai area.
At the press conference, Zhiji Auto officially showed some actual scenes of urban NOA. Based on navigation and route planning, IM AD urban NOA can realize actions such as lane keeping, autonomous lane change, road traffic, intelligent speed regulation, and avoidance and detour in complex scenes on urban roads, and basically realize the whole process of intelligent navigation and assisted driving from A to B. The whole driving process feels comfortable and comfortable, replacing the stiff feeling of traditional machines.
In addition, the data given by Zhiji Auto shows that in the actual measurement process of urban NOA, the frequency of 100 kilometers of safety takeover is nearly 30% lower than that of competitors, and the fluency exceeds that of the industry's leading players.
According to the time plan, in June this year, Zhiji Auto will also launch the urban NOA function based on no high-definition map. In order to match the speed of urban NOA, Zhiji Auto will start the nationwide public beta of the "Urban Commuting Mode Pilot" in the first quarter to achieve about 80% of the urban NOA functions. During the year, Zhiji Auto will continue to launch an advanced version of the commuting mode, covering 100 cities across the country.
Of course, in addition to the intelligent driving ability, the intelligent cockpit of Zhiji Auto has also been upgraded in this IMOS 2.7.0 beta update.
Jiao Qiao, the user manager of Zhiji Auto, said at the press conference, "More than 79% of LS6 pick-up users have used our AI one-click driving function many times. "As an original function of Zhiji car, after the AI one-click driving function is on the car, most of the user's evaluation of it is practical, many use scenarios, etc., admittedly, in the era of intelligence, a configuration that sounds or looks tall can temporarily attract the attention of users, but the intelligent driving technology that can effectively solve the user's driving pain points is the foundation of the long-term development of the product. In this context, the Zhiji intelligent team has launched a new AI one-click driving 2.0 function, so that users can more easily deal with the welt and get out of trouble scenarios.
Among them, the "one-key welt" function can assist the vehicle to automatically detect the edge distance, and plan for the user to be close to the policy, complete the one-time welt of the side parking space, and the "one-key escape" function can assist the user to drive out of a small space, which can be used in both vertical and horizontal parking spaces.
In terms of intelligent driving control of Zhiji Auto, Liu Tao, co-CEO of Zhiji Auto, said that Zhiji's internal team has optimized the vehicle chassis through intelligent algorithms. It is understood that starting this spring, Zhiji Automobile will successively launch a new chassis black technology - ICS gimbal braking function, which will reduce the discomfort caused by non-linear deceleration to drivers and passengers to a greater extent according to the actual driving conditions. Liu Tao revealed that after the start of this system, the vehicle braking can reduce the somatosensory G value by 92.3%, which is to reduce the feeling of "being thrown out" in the process of emergency braking, reduce the abrupt feeling in the braking process, and make the braking feeling softer.
Zhiji LS6, new rights and interests in the new year, new price and new sincerity
At the same time as the release of IMOS 2.7.0, Liu Tao announced that from now until February 5, the purchase of all models of Zhiji LS6 will receive a cash discount of 12,000 yuan, and the starting price of LS6 has returned to 217,900 yuan since its launch, including:
LS6 Standard Edition: 217,900 RMB
LS6 long-range version: 237,900 yuan
LS6 ultra-long endurance version: 261,900 yuan
LS6 Super Performance Edition: 279,900 yuan
In addition, IM care will also be launched soon, including:
30,000份「金龙祥云」藏品限量赠送。
Share 5 million crystals and start the journey of IM GO Jingxi home with Zhijiren.
IM CARE's 9 major items and nearly 40 detailed health checkups are available.
The "Worry-free Driving" protection rights and interests will be launched for a limited time at a 5% discount, and multiple guarantees allow users to experience the charm of intelligent driving with confidence.
According to the data, since its launch in October 2023, the sales of Zhiji LS6 have steadily climbed, and it has won the sales championship of medium and large pure electric SUVs for 11 consecutive weeks.
Why Zhiji LS6?
When the new energy competition came to the second half, focusing on deep intelligence, Zhiji Auto conformed to the logic of the times and launched the Zhiji LS6 with high intelligent positioning.
When Zhiji LS6 was launched, it happened to encounter the red sea stage of intelligent driving competition in the domestic market, when Xpeng released a new G6, its XNGP intelligent driving ability was directly delegated to 230,000 yuan, at the same time, Huawei released a new question M7, and announced the opening of the national mapless intelligent driving function at the end of the year. At this time, it may not be reasonable to use "survival in the cracks" to describe Zhiji LS6, but in this market full of strong players, when Zhijia has entered the era of popularization, which car dares to say that it is growing wantonly against the rising sun?
But it is worth saying that even in the cracks, Zhiji LS6 has left some traces of its own in this era. When Xpeng G6 and Wenjie M7 are still distinguishing models by whether they are "intelligent driving version", Zhiji LS6 has achieved the standard configuration of the whole series in terms of intelligent driving ability. From the perspective of model information, Zhiji LS6 is equipped with high-precision lidar and NVIDIA OrinX chips as standard, with nearly 30 perception elements of the whole vehicle, to build the base of Zhiji intelligent driving ability, with the implementation of Zhiji LS6's time-limited rights policy, high-end intelligent driving ability has also entered the era of 200,000 yuan, which also provides a new standard for "latecomers" - intelligent driving standardization.
From a horizontal point of view, Xpeng Motors and Zhiji Automobile are the only two brands in the domestic market that can be compatible with Xavier and OrinX computing platforms, horizontally, Xpeng G9 and Zhiji LS6 are both two models in the medium and large pure electric market, that is to say, no matter from which latitude there is an inevitable confrontation.
In November last year, Zhiji LS6 delivered a total of 8,158 new cars, and in December last year, the sales volume of Zhiji Automobile exceeded 10,000, of which Zhiji LS6 sales reached 9,878 units. The significance of the Zhiji LS6 for the inflection point of the brand is self-evident, and it took less than a year for Zhiji Auto to move from the first stage to the second stage.
Large corporate perspective
Obviously, whether it is a preferential policy for a new car or an OTA upgrade for the whole vehicle, Zhiji Auto has brought New Year gifts to Zhiji car owners and prospective car owners.