Although the winter is coming to an end, the down jacket is still hot, the front foot Archaeopteryx is still releasing new products, and there is a long queue of people queuing up to buy offline, but the online price has been fried to 10,002, I have to say that there are really a lot of rich people.
Speaking of price, is a 10,000 yuan down jacket worth buying? Is it an "IQ tax"? I believe many people have also thought about this question.
In order to answer this question in my heart, I spent two months' salary to buy a down jacket of Canada goose and Archaeopteryx.
1. I have to admit that there are two advantages of Canada goose and Arc'teryx down jackets
Advantage 01: Fashionable style and professional configuration
Buying a down jacket is not complicated, one look at the style (appearance), the other look at the configuration (function), meet these two points, you can circle many fans.
Let's talk about Canada Goose first, the best-selling is Pie overcoming, abandoning the bloat of traditional down jackets, and the version is more daily fashionable.
In terms of configuration, he has many years of experience in providing cold equipment for the Antarctic scientific research team, and the down jacket can withstand the low temperature weather of minus 30 degrees.
The second is Archaeopteryx, as the ceiling of the outdoor brand, the down jacket combines the advantages of the jacket, the version is lightweight, fashionable, and it is not bloated and more stylish to wear.
Not to mention the function, many styles have been added to the windproof and waterproof function design, there are basic models suitable for daily life, and they are also multi-functional models provided for outdoor use, which can meet the wearing needs of different occasions.
Advantage 02: It is famous, and it is more face-saving when you wear it
In addition, many people pay more attention to the brand when buying down jackets, and a famous down jacket can give him a boost, after all, many people show their identity by wearing it.
Canada Goose and Archaeopteryx, both of which are well-known international brands, have a logo on their chests that are rows, which can definitely satisfy people who like to use clothes to show their status to support the scene.
Especially Archaeopteryx, as one of the "three treasures of the middle class", also has the blessing of the middle-class label, but any brand that is related to these two words, as long as you look at the logo, you will know that this person has a little money and a little taste.
Second, I have to complain, the three shortcomings of Canada goose and Archaeopteryx down jacket are unacceptable
Disadvantage (1): low cost performance, too high premium
Whether it is Canada Goose or Archaeopteryx, the price of their down jackets is basically more than 10,000 yuan, although the configuration is professional and functional, but compared with many domestic products, the cost performance is really too low.
Although the cost of down jackets is higher than that of other clothes, the price of being able to sell for tens of thousands of yuan shows that the premium accounts for a high proportion, and it is more about paying for the brand rather than the down jacket itself.
Disadvantage (2): The quality is questioned, and public opinion is one-sided
In recent years, there has been an endless stream of negative news about Canada goose down jackets, and product quality issues have also been questioned.
"Statements do not match the real thing", 69% of down jackets are filled with duck down, and consumers report quality problems such as down jacket color falling off, zipper damage, and thread exposure. The public opinion turmoil was one-sided, and I instantly felt that the down jacket of 10,000 yuan was not worth buying!
Disadvantage (3): Fakes run all over the ground, rotten streets
Canada goose and Archaeopteryx are very popular in China, and they are real Internet celebrity brands, and they are also top-notch.
Therefore, in order to make money, some merchants have produced a lot of Fake, copycat versions of big geese and Archaeopteryx down jackets. "All Birdman", "Ten Steps and One North", there may be many of them wearing fakes.
Of course, some people bought it for Fake, and some of them accidentally bought a fake and became a big wrongdoer!
3. Tell me about the real feelings, are Canada goose and Archaeopteryx down jackets worth buying?
"Wearing Canada goose, Archaeopteryx has a good face" has become a trendy slogan in winter in recent years, in fact, aside from the brand to look at the down jacket itself, a down jacket as long as the quality is qualified, the style is good-looking, and it is warm to wear.
As for the question of whether Canada goose and Archaeopteryx down jackets are worth buying, there may be different opinions on people with different spending power, but to be honest, for most ordinary people, there is actually a bit of an IQ tax in it.
(The picture comes from the Internet, if there is any infringement, it will be deleted immediately)