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Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

Who would have thought that Brilliance Auto, which was once backed by BMW, has been reduced to the point of selling shares.

According to Automotive News Europe, Brilliance Auto is considering selling its remaining 25% stake, and a number of Chinese companies are interested in selling the remaining 25% of Brilliance Auto Group, including FAW Group and other emerging players, but talks are underway and no final decision has been made and a deal may not be reached. However, in response to the relevant news, Brilliance Auto has not publicly responded.

Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

Although Brilliance Auto has not yet responded to the question of whether to sell its shares, it is actually quite sighing to look back on the journey of this car company along the way. After all, in history, Brilliance Group has three independent brands, Zhonghua, Jinbei and Huasong, and two joint venture brands, BMW Brilliance and Renault Brilliance. At that time, Brilliance Group was quite beautiful, and its "Zhonghua" car brand was the leader among domestic brands, coupled with the technology backed by BMW, it took a lot of detours compared to many independent car companies.

Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

It's a pity that after more than ten years of glory in Brilliance Group, this car company also officially declared bankruptcy and reorganization at the end of 2020. And now in 2024, only BMW Brilliance is left in Brilliance Group. According to the data, the BMW Group delivered a total of 824,932 BMW and MINI vehicles in the Chinese market in 2023, a year-on-year increase of 4.2%. Although from the perspective of sales, BMW Brilliance is still very capable of fighting, it should be known that Brilliance Group now only holds 25% of the equity of BMW Brilliance, which means that the profits that can be obtained in the joint venture will also be greatly reduced, which may be the reason why it is rumored to sell shares again.

Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

In the final analysis, Brilliance Auto is also to blame for its current appearance.

On the one hand, after the success of the joint venture with BMW in 2003, Brilliance Auto did not seriously learn BMW's technology, after all, the profit earned by every BMW sold at that time was half of that of Brilliance, and Brilliance also opened the era of lying down to make money. In the long run, Brilliance Auto has also developed a lazy temperament, and relies heavily on BMW, the core technology of the three major parts, can not be learned, can not be used, lack of independent innovation ability. In the increasingly involuted domestic auto market, once it loses its core competitiveness, it is not surprising that Brilliance Auto was finally "anti-customer-oriented" by BMW.

Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

On the other hand, during this period, Brilliance's internal management structure was also relatively chaotic, and there began to be continuous infighting, which also led to the corresponding Brilliance China and Jinbei gradually declining, and Brilliance China's revenue declined year after year, to only 3.862 billion yuan in 2019. In addition, the impact of the epidemic at that time further exacerbated the debt crisis of Brilliance Group, and the group's operating conditions deteriorated significantly, which also accelerated the group's bankruptcy to a certain extent.

Will Brilliance Auto sell the remaining 25% of its shares and lick it until there is nothing left?

It can only be said that Brilliance Auto is indeed too collapsed, for so many years, its own brand has basically not been able to fight, and a good China was finally ruined by Brilliance, so in the end it can only rely on BMW to survive. However, as we all know, if it is overly dependent on joint venture brands and insufficient independent research and development capabilities, it will only make matters worse for the group, and with the continuous arrival of the "flood beast", it is only a matter of time before it is impacted.

Write at the end

In a word, the domestic automobile market itself is in a state of slight growth, coupled with the continuous rise of new energy vehicles, the cleaning of the automobile market will be more rapid. After all, the survival of the fittest in the industry seems to be an eternal truth, and those car companies that do not have brands, core technologies, and capital will undoubtedly fall one after another. This is the inevitable result of the development of automobiles, and it is also the only way for automobile to change. The defeat of Brilliance Auto has once again confirmed this truth!

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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}

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