Hype trends
In recent years, an outdoor gear called the Year of the Dragon jacket has quietly become popular in the market. Because of its unique design and rare materials, the price of this jacket has soared all the way to 12,000 yuan. However, this expensive trend has not made businesses profitable, but has only raised doubts.
The rise of the Chinese market
According to statistics, nearly half of the world's Archaeopteryx products are purchased by Chinese. Arc'teryx is a star in the outdoor equipment market, and its product line covers multiple categories from jackets to backpacks. The rise of the Chinese market has led merchants to pay attention to this area, but for many merchants, sales and profits have not increased as expected.
Here's the problem
The problem is that prices are inflated, products have low added value and market demand is too strong. On the one hand, the power of hype makes consumers more willing to buy expensive goods than real value. On the other hand, the demand in the Chinese market is huge, and merchants have to raise prices in order to meet the market demand. However, many consumers find that these expensive goods do not lead to a higher quality of life or a better user experience.
solution
To address this, businesses need to revisit their business models and go-to-market strategies. First of all, they need to improve the quality and design level of the product to increase its added value. Second, they need to pay more attention to the actual needs of consumers and provide products and services that are truly valuable. In addition, merchants can also increase profits by reducing costs, improving efficiency, optimizing the supply chain, and more.
Future outlook
Although there are some problems in the current outdoor equipment market, with the improvement of people's environmental awareness and the popularity of outdoor activities, this market still has a lot of room for development. Merchants need to seize this opportunity to respond to challenges and innovate to provide better products and services to meet consumer needs.
Conclusion: Under the trend of pursuing environmental protection and health, the outdoor equipment market still has great potential to be tapped. Only by providing truly valuable products and services can we win the trust and support of consumers and achieve profitability.