On January 10, Lotus Health, the parent company of Lotus MSG, announced its 2023 annual performance forecast. In the first three quarters of 2023, the company's monosodium glutamate and other amino acid condiments achieved revenue of 1.223 billion yuan, a year-on-year increase of 26.12%. This 40-year-old brand, after going through ups and downs and changing hands several times, will finally catch the domestic craze in 2023 and regain its life with the help of the domestic craze.
Lotus Health, formerly known as Lotus MSG, is a 40-year-old brand. Looking back on the past, Lotus monosodium glutamate was once a household name "monosodium glutamate king", and its global market share of a single monosodium glutamate product once ranked first in the world, and the domestic market share once exceeded 40%. However, with the intervention of foreign capital, I don't know when the rumor of "delicate cancer" spreads, and Lotus MSG is gradually declining.
In 2002, the performance of Lotus MSG fell sharply, and the following year it fell into a huge loss. Just when people thought that this brand would disappear, a domestic product boom in 2023 brought a turnaround for Lotus MSG, attracting a large number of users to place orders in the live broadcast room.
Especially after the Huaxizi 79 yuan eyebrow pencil incident, a splashing wealth came, Lotus MSG seized the opportunity to launch a package of 79 yuan to buy 5 and a half catties of MSG overnight, so that tens of thousands of people instantly poured into the official live broadcast room, and directly sent the brand to the hot search again.
This domestic craze not only allowed Lotus MSG to increase its sales in the short term, but more importantly, it eliminated the public's misunderstanding of MSG and justified the brand's name. Today, Lotus MSG has regained its former glory and continues to write its own delicious legend.
Some netizens said, I see an old man, actually tears in his eyes, good domestic products are so sad, how sad, whose fault? Lotus MSG suffered, foreign capital fooled us and said that the taste is delicate cancer, choose their chicken essence with so many additives, sorry! Some people said that their family has been eating Lotus MSG, and some relatives work in the MSG factory, and he said that it is all made of grain, and it is very safe.