The three top streamers can't take one Feng Xiaogang

Feng Xiaogang's new work is completely pounced.

"If You Are the Truth, Do Not Disturb 3" was released for 5 days, with a Douban score of 6.1 and a box office of 60 million.

Critics dubbed this movie as a nostalgic file, and the discussion of "If You Are Honest Do Not Disturb 3" is Qin Fen's farewell" undoubtedly shows that the film promotion does want to take a wave of emotional route.

But the box office on the first day was 25 million, and most of the audience criticized the movie for being "daddy" and "old-fashioned" after watching the movie.

      Source: Stills   

Is "If You Are Honest, Do Not Disturb" no one cares about, or is Feng Xiaogang completely outdated?

The cold reception of "If You Are Honest Do Not Disturb 3" has long been foreshadowed.

As the finale of Feng Xiaogang's "If You Are Honest, Do Not Disturb" series, this film that gathers Ge You, Shu Qi and other acting stars has not attracted much attention from the public since the beginning of filming.

Until the pre-promotion of the movie began, the most discussed by the public was still not the movie itself, but the role of Yu Shuxin, which was added in the third part.

At the press conference of the movie, because of Yu Shuxin's clip sound and the expressions of the actors on the same stage, "If You Are Honest Do Not Disturb 3" really won some discussion.

However, these hits have nothing to do with the movie itself. The public's curiosity about "If You Are Honest Do Not Disturb 3" is even less than the curiosity about Yu Shuxin's voice "Can you keep clipping".

This deviation in attention continued into the film's release.

In the movie-related hot searches of "Do Not Disturb 3", although there are also discussions about the content of "Do Not Disturb 3 is a dream of Qin Fen" and "Do Not Disturb 3 is a farewell", the most discussed is still "Yu Shuxin's three-minute clip of reciting the instruction manual was deleted".

The publicity was low, and the movie did not receive too much praise after its release.

After 70-year-old Qin Fen married Xiaoxiao, he lived separately for many years, so his friend customized a "Xiaoxiao" robot for Qin Fen to alleviate Qin Fen's "lovesickness". Later, Zhenxiaoxiao came back, and the story between Zhenxiaoxiao, fake Xiaoxiao and Qin Fen is the main content of "If You Are Honest Do Not Disturb 3".

The sketch of customizing the machine to meet personal needs was written by Feng Xiaogang as early as the Spring Festival Gala in 1996. This "Robot Funny Story" performed by Cai Ming and Guo Da is still a classic sketch in the hearts of many people.

But the feeling presented by "If You Are the Truth, Do Not Disturb 3" is completely different from the comedic effect of the sketches back then. It is not impossible for the audience to watch the 66-year-old Ge You and the 47-year-old Shu Qi rise and fall in the sea of love, but at least the relationship between the two people must be established in the hearts of the audience.

But the fact is that the movie doesn't seem to intend to do this, but tries to directly achieve the effect of making the audience pay for it with simple Internet jokes and the spread of Feng's golden sentences.

Coupled with the old clips of the first two parts, there is an ambition to take the emotional route, but it seems to lack the sincerity it should have.

And the more serious problem is that the "deep love" shown by Qin Fen played by Ge You is more like a character setting, and the content shown in the movie is how Qin Fen uses robots to meet personal needs.

It doesn't seem to matter what Xiaoxiao's inner world is.

This story belongs to Qin Fen, and the presentation of this set of love concepts is very abrupt in a movie with the theme of love. It seems that the various discussions on the Internet about gender in recent years have not been blown into the movie at all.

Is this a better future, or a conservative past?

I think that although the "If You Are the Truth, Do Not Disturb" series was not Feng Xiaogang's best word-of-mouth movie, it was also quite discussed, and it also caused large-scale discussions back then, but "If You Are the Truth, Do Not Disturb 3" seems to be completely behind the current era.

Is it expected that today's "flood of bad reviews"?

Ge You and Feng Xiaogang's golden partner, starting from "Party A and Party B", has been 26 years.

The original Feng Xiaogang was a small director, and Ge You in "Party A and Party B" was also a small person.

Yao Yuan, played by Ge You, is a freelancer who starts a "Good Dream Day Tour" business with a few friends, focusing on helping consumers live a good dream come true.

In "See You or Leave", Ge You is Liu Yuan, who is working hard abroad, and he doesn't have any serious work, and he does miscellaneous work. It wasn't until they met Li Qing, a Beijing girl who had just arrived in the United States to take care of the house temporarily, that the two went around and around and finally came together.

Later, in "Endless", Ge You became Han Dong who chased his boss for chartered car money, and he took the risk to kidnap his boss's girlfriend in order to pay the hospital fee for his vegetative sister.

Did you find that it was the audience who picked Feng Xiaogang up. And what makes the audience happy and willing to praise it are the obscure little people in his movies.

Those people don't have much money, and their lives are all chicken feathers, but life is not hopeless, just like every ordinary person who is trying to live. At that time, Feng Xiaogang's movie didn't have a big scene, but after watching it, I will feel that life still has a little bit of happiness, and there are still some things worth looking forward to.

In other words, he recorded the beauty of the lives of ordinary people at that time.

And with the popularity of these movies about ordinary people, Feng Xiaogang is also "popular". Fung Comedy created the Lunar New Year file and became the audience's favorite comedy film genre in the decade of the millennium. After that, he also tried a lot of movie themes, and the production cost also went up.

"Night Banquet", "Assembly Number", "Tangshan Earthquake" and "1942", it can be seen that Feng Xiaogang also wants to have more personal breakthroughs. But compared to these stories with strong backgrounds, the audience still talks about those movies that depict our daily life.

Feng Xiaogang has become a big director, and the distance between him and the audience is also narrowing little by little.

He has earned a lot of money, his perspective has changed, and he will no longer focus on ordinary people, and Ge You's identity is also in Feng Xiaogang's movie, rising little by little.

In 2003's "Mobile Phone", he was a famous host, and in 2008's "If You Are Honest, Do Not Disturb", he was a successful person who achieved financial freedom by selling product concepts.

In 2013's "Private Custom", although it is still helping people solve problems, Ge You no longer has the grass stage team of "Party A and Party B" back then, but a dream team that is super luxurious in big productions and is not short of money at first glance.

Feng's comedy, which is detached from ordinary people's lives, has no simple jokes in ordinary life. Feng Xiaogang was criticized by some viewers for "forgetting his original intention", and "Private Custom" received rave reviews, and was even named the most disappointing film at the Golden Broom Awards that year.

In fact, at least Feng Xiaogang's attitude towards the audience was still friendly before. When the movie "1942" was criticized, he was still expressing that he made movies to bring pleasure to everyone, and he and the audience were on an equal footing.

And in the period of "Private Custom", in the face of bad comments, Feng Xiaogang became very rigid. He once posted 7 Weibo posts in a row, bombarding film critics who criticized "Private Custom".

Feng Xiaogang's attitude towards film criticism is self-evident, which may be related to the fact that his films are no longer recognized by the public.

Later over time. His attitude towards the audience has also changed.

In 2017, at a film forum, Feng Xiaogang publicly said, "Chinese films are now so making the audience complain about garbage, it must have something to do with a large number of garbage audiences." ”

At that time, Feng Xiaogang's movie "Lao Paoer" had already been released. This movie obviously focuses on the "ordinary class", but with a more special identity, he is an old gangster in Beijing. At that time, some viewers said that this was Feng Xiaogang's "rivers and lakes" in his heart.

"Lao Paoer" should be regarded as another attempt by Feng Xiaogang to enter the audience, he used two small fresh meat who were hot at the time, and now there is no such person, and the movie did win 900 million box office in the end.

It's just that behind the good box office of this movie, Feng Xiaogang is out of touch with the times on the issue of gender, and his "incompatibility" is even more obvious. Many people criticized "Lao Pao'er" for being a straight man with cancer, and the sixth master was directly called a "straight man cancer patient" by a women's newspaper commentary article.

And if "Lao Pao'er" just makes people feel that Feng Xiaogang is outdated, what really makes his old-school, conservative, and stale personal image more deeply rooted is a video in 2018.

That video was obviously a private party, Feng Xiaogang hand-picked rookie actor Miao Miao to dance with Chen Daoming, and even under Chen Daoming's refusal, Miao Miao finally took off her high heels and danced barefoot one paragraph after another before she was able to stop.

In fact, after that, Feng Xiaogang's discussion on the Internet was significantly less. In addition, he has also changed the sharpness of the "Little Gang Cannon" in the past and has become low-key, although there are still works produced, but the degree of discussion is not high.

Until "If You Are the Truth Do Not Disturb 3" appeared in the public eye again, making the audience truly realize-

Feng Xiaogang is old, and his time has completely passed.

Filmed in 2008, society is in a state of rapid development, and people are eager to see and understand new things.

Although the love scene of "If You Are Honest, Do Not Disturb" seems to be nothing unusual now, the "Xiaoxiao" who is deeply in love and the process of Qin Fen's pursuit still give the audience a fresh love discussion.

What's more, in "If You Are Honest, Do Not Disturb" at that time, there were different emotional groups to show, and the ridicule of the movie was also up to the point.

In other words, in the social environment in which "Do Not Disturb" was originally released, it was not outdated. crossed classes as much as possible, at least in the movie, Feng Xiaogang still filmed the "feelings" that people wanted to see at that time.

But what about "If It's True, Don't Disturb 3"?

There was an evaluation of Feng Xiaogang back then, about the movie, from Feng Xiaogang's "I Dedicate My Youth to You". "You photographed grapes, very fresh grapes, even with frost, but you didn't make it into wine, it was grapes at the beginning, and it was grapes when you arrived. ”

In those years, Feng Xiaogang tried different movie themes, and the cost of film production became higher and higher, and everyone said that Feng Xiaogang wanted to make wine.

But in the end, he didn't even have the ability to shoot fresh grapes.

Has Feng Xiaogang changed? Maybe, but his change is the change of the focus group, the change of capital superposition from "Party A and Party B" to "Private Customization".

What Feng Xiaogang wants to convey from the movie doesn't seem to go any deeper. Just like from "Do Not Disturb" to "Do Not Disturb 3", 16 years have passed, what the movie wants to express, Qin Fen has experienced so many years, and his thinking and living state are essentially no different.

The audience is always an outsider, but they are also the people who can feel the "change and change" from these works, so Feng Xiaogang's movies are getting bigger and bigger, and there are more and more word-of-mouth doubts.

The audience can realize that Feng Xiaogang has never changed.

Therefore, one of the most interesting phenomena is that as a big director with a successful movie body, as a person who has established the concept of "Feng's comedy", compared with other directors, the audience always seems to have less "respect" for Feng Xiaogang.

When discussing the current Feng Xiaogang, everyone is used to calling him "Feng pants".

It's not a term of endearment, but it's like a tacit understanding.

He's still the same Feng pants.

In fact, the audience needs "wine" and likes "grapes", which does not need to be completely opposed. For most audiences, movies are entertainment products, as long as they can meet the needs of the audience.

Feng Xiaogang's movies originally had cute ordinary people, simple and happy lives, and the public's yearning for daily beauty. He could have kept up with the times of observation.

Nowadays, it has gradually become a presentation of life landscape and the accumulation of labels. It seems to have a topic and content, but the core is old.

It seems that in "Do Not Disturb 3", the simulation robots have evolved to be no different from real people, but the movie uses it to stage the drama of "two women fighting for a husband".

Who's so cool? Not the audience anyway.

Do the audience really care about the ending of Qin Fen and Xiaoxiao? We don't even remember what they went through.

We may be more curious, how is Yao Yuan's married life, and more concerned about whether Han Dong's sister is awake?

But can Feng Xiaogang still shoot it?