The commercial value of the national football team has plummeted, refreshing the lower limit, and sponsors may retreat

The fourth episode of "Continuing to Make Efforts to Advance in Depth" revealed the dark side of Chinese football, including Chen Xuyuan, who was the former chairman of the Chinese Football Association, frantically amassed money and wanted to buy regret medicine in pain towards the camera. and Li Tie led two teams to surpass, both of which had a large number of match-fixing, and the previous national football coach also used the power of money, and Chen Xuyuan and Liu Yi both received benefit fees. There are also a series of black materials such as former Shenzhen player Li Fei who swallowed 6 million yuan alone, Zhuoer's rights and interests and international player quotas cost 60 million yuan, and so on, which are jaw-dropping.

In addition to the fans being sad and not going to watch the game, the direct impact on the league and the national team is that sponsors are likely to retreat in large numbers, and some media people have said that some sponsors of the Super League and the national team will definitely not renew their contracts when they expire, and some have found that the value has plummeted and they will no longer invest.

In fact, looking for the endorsement of the national football team, compared with the national table tennis, diving and other projects, it is not a very good choice, such as a sponsor of a certain sea cucumber brand brought by Li Tie, Wu Xi and Zhang Yuning interviewed and talked about sea cucumbers, and were ridiculed by the outside world.

If the sponsorship income of the league and the national team is less, it will also have an impact on the differentiation of clubs and the travel of international players. In the Jin Yuan era, the attention of Chinese football was very high, and the national football team at that time traveled to the away game, and it was often a charter flight, and all the staff directly chartered a flight to the away game, with many personnel, luggage, food, clothing, housing and transportation, and the cost was very large, all of which was because the Football Association had money, sponsors, broadcast fees and other incomes.

Now, as everyone discovers, fans pour all their enthusiasm into watching the game live or in front of the TV, and there are so many match-fixing, and the game has become a show. Even at the national team level, which is considered to be the highest in Chinese football, there is a lot of money involved in spending money to buy roads, buying the position of the coach, and selecting the coach, and even the players' appearances can be arranged in advance, which is very disappointing.

It is conceivable that if the next national football team performs poorly in the Asian Cup, then the league and the World Preliminary Tournament will be more affected, and as for the withdrawal of sponsors, it is almost conceivable.