Let the world witness the power of China's innovation.
文 | 华商韬略 张静波
Not only mobile phones, more than new energy vehicles.
In the spiritual home of the Chinese, which is also the warmest and most pyrotechnic place, a classic transcendence about Made in China has long been staged.
[Fighting for the machine, not only Huawei has]
Made in China, there has never been such a thing as today, which makes people raise their eyebrows.
At the end of August 2023, Huawei launched the Mate60 series of mobile phones without any warning, and the Kirin chip returned.
This news is tantamount to a thunderclap on the ground.
After more than four years of suppression by the United States, just when many people thought that Huawei was finished, it broke through layers of blockades and led China's chip industry to new heights.
Netizens who have been indignant and aggrieved for four years affectionately call this new mobile phone a "fighting machine".
It is not only Huawei mobile phones that make Chinese feel relieved.
Since 2023, China's new energy vehicle companies, represented by BYD, have turned global auto shows such as Tokyo and Munich into stages for their own show-off skills.
The Western giants, who had been locked down by the epidemic for three years, suddenly found themselves behind.
Surprised, they had to lower their posture and learn from Xi with an open mind. At the Shanghai Auto Show, representatives of car companies from various countries stopped to observe the scene of China's new energy vehicles, which made people sigh.
Just a dozen years ago, these Western car companies were still on top. At that time, Made in China had jumped to the first place in the world in terms of scale, but due to the lack of core technology, it could only be trapped at the low end.
Mobile phones and new energy vehicles are not isolated cases.
Today, China's manufacturing industry is leaping upwards and advancing to the high-end at an unprecedented speed.
The dishwasher industry, for decades, has been monopolized and defined by Western giants.
Today, too, this pattern is being broken.
In recent years, Fotile has redefined the dishwasher industry with new categories and technologies such as sink dishwashers and high-energy bubble washers in response to the characteristics of complex use scenarios and heavy oil stains in Chinese kitchens.
This move not only broke the monopoly of the West, but also led to the heating and popularization of dishwashers in China.
In the past few years, dishwashers have become the fastest growing category in the kitchen appliance market. Fotile, as one of the biggest promoters of China's dishwasher market, has also shared dividends.
According to the latest "2023 China Dishwasher Market Insight Report" released by iResearch Consulting and Finance Associated Press: the price range of 5000-9000 yuan has become the mainstream market of Chinese dishwashers.
In this mainstream market, Fotile dishwashers have the largest omni-channel sales volume and have become the undisputed industry leader.
The dishwasher is an imported product from the West, born in the United States as early as 1850.
Since the end of the 80s of the last century, dishwashers have entered China, Western companies have also monopolized the dishwasher's discourse, and Chinese can only follow and imitate.
However, Fotile broke the West's 170-year right to speak, allowing the world to witness the power of Chinese innovation.
[No subversion, no innovation]
In 1983, Jinling Hotel, a landmark in Nanjing, introduced China's first European-style dishwasher.
This high-end hotel originally wanted to use high-end hardware to support the field, and by the way, free the hands of the staff. Who would have thought that within three days, everyone would not be able to stand it.
Not only is it bulky, noisy, but most importantly, it can't be washed at all.
The final consequence of foreign machines not being able to wash heavy oily Chinese dishes is not only the failure of foreign brands, but also the downturn of the entire industry.
More than 30 years after the dishwasher entered China, its penetration rate in China is only 4%, far lower than that in Europe and the United States.
Compared with Western-style kitchens, Chinese kitchens have higher requirements for dishwashers and are more difficult, not only to be able to clean heavy oil stains, but also to consider the size of the kitchen space and various complex application scenarios.
This is also the reason why European-style dishwashers are not adapted to the soil and water in China, and consumers do not recognize them.
Solving the cleaning problem of Chinese kitchens requires a new way of thinking. In 2011, Fotile, which is already the first in the kitchen appliance industry, decided to break the dull pattern and transform the dishwasher industry.
That year, Fotile set up a self-developed dishwasher team.
To solve the pain points of the dishwasher, we must first let the dishwasher into the kitchen.
Compared to European kitchens, Chinese kitchens are more compact and difficult to accommodate a bulky dishwasher in an otherwise limited space.
How to solve this contradiction? Fotile creatively combines the sink and the dishwasher.
In 2015, Fotile launched the world's first sink dishwasher, which integrates the three functions of sink, dishwashing and fruit and vegetable purification.
As a revolutionary product, the sink dishwasher was an instant hit.
That year also became the first year of the development of China's dishwasher market and the development of domestic dishwasher technology.
The Fotile sink dishwasher is the biggest promoter of change, which not only drives the growth of China's dishwashers by nearly 10 times in 5 years, but also boosts the blowout of the patent technology declaration of domestic dishwashers.
Getting the dishwasher into the kitchen is only the first step, and more importantly, washing the dishes.
How to solve the core pain point of European dishwashers that are not adapted to water and soil, and cannot be cleaned with heavy oil?
From Western textbooks, it is clear that there is no answer. What Fotile can do is to break down industry barriers and find ideas in the most cutting-edge technology.
In the world of cleaning, there is one of the most difficult tasks - the hull.
In order to clean the barnacles and seaweed attached to the submarine, the scientists will use the impact force generated by the implosion of cavitation bubbles.
The impact force generated by this cavitation jet, equivalent to more than 1 ton of pressure, acts on a surface of 1 cm², and using it to wash dishes is like a cannon to fight mosquitoes.
But how to control it well is a huge technical problem.
Copying submarine technology, if you don't get it right, you will smash the tableware. For this reason, Fang Tai went to many colleges and universities, and the answers he got were almost impossible.
I had no choice but to bite the bullet and go on it myself. After more than 700 days and nights, a breakthrough was finally found.
In 2021, on the basis of cavitation jet, Fotile made improvements to dozens of variables such as water pressure, flow rate, and cavitation gap, and finally developed its own high-energy bubble washing technology, breaking through the traditional water washing technology of the past 170 years in one fell swoop.
Chinese kitchens finally have their own and more professional oil cleaning solutions.
But Fotile did not stop there, in order to make the water flow move at a higher speed and produce more cavitation bubbles, the R&D personnel set their sights on aerospace technology.
They borrowed from the Laval nozzle structure, which allows the rocket to generate huge thrust, and evolved the high-energy bubble washing technology to the 3.0 era.
From sink dishwashers to high-energy bubble washers, Fotile has reshaped people's understanding of dishwashers through cross-border innovation. But it transforms the entire industry and goes far beyond that.
Strong cleaning power is the key to ensuring that the dishwasher can clean grease stains.
But for celadon, a high-end tableware with a relatively thin carcass, washing is one thing, careful maintenance is also very important, the water temperature should be constant, and the washing intensity should not be too large.
This is a huge challenge for the dishwasher.
How do you simulate the subtle heat of hand washing and find a balance between cleaning and maintenance?
Fotile built-in dishwasher Y series has innovatively added two planetary spray arms to the original spray arm, which not only increases the cleaning coverage area by 4.4 times, but also has a finer inverter soft washing mode. Under low water pressure, it can still maintain a high flow rate, and the tableware is wrapped in dense bubbles in all directions, and is subjected to bath-style immersion cleaning.
Not only that, from the earliest time to make sink dishwashers, Fotile got rid of the industry's single product thinking and put the dishwasher into the entire kitchen cleaning scene to consider.
For example, in the new 5 series of sink dishwashers, Fotile integrates the five core functions of "washing, draining, drying and disinfection".
At the same time, based on the two major dishwasher categories of sink type and built-in, it has built a full-scene solution for home cleaning centers, covering multi-functional and full-scene scenarios such as pre-meal and post-meal, from fruit and vegetable cleaning to pots and pans.
In this regard, iResearch commented in the "2023 China Dishwasher Market Insight Report":
"Fotile's 'double washing' solution should deal with fruit and vegetable cleaning and cleaning of different dishwashing volumes, completely liberating your hands, and will play more possibilities in the smart kitchen scene in the future. ”
[A classic transcendence made in China]
As a latecomer, he came from behind, subverting the 170 years of technology accumulation in the West in one fell swoop and becoming a high-end leader in the entire industry.
Fotile's butterfly transformation is a classic transcendence made in China.
This beautiful transcendence begins with a deep insight into China's local market.
As early as the beginning of making dishwashers, Fotile's R&D team spent 5 years visiting more than 1,000 families in 25 cities across the country.
Without such in-depth research, Fotile would not have been able to clearly depict the real scenes and needs of Chinese kitchens, and it would have been impossible to have the later sink dishwasher and high-energy bubble washing technology.
However, is a deep insight into the user's needs enough?
In the more than 30 years since dishwashers entered China, pain points such as compact kitchens and heavy Chinese oil stains have always existed.
Western companies, as the inventors and definers of dishwashers, are more familiar with European kitchens, and cannot empathize with the pain points of Chinese kitchens, and have no incentive to make changes.
But most local brands are well aware of this, and have worked hard and struggled.
Why have they all failed? Because these efforts and struggles are still being improved and optimized within the rules and regulations set by the West.
Fotile breaks the inherent thinking patterns and laws of the dishwasher industry.
It starts from the real scene and needs of Chinese kitchens, and invents and defines dishwashers in terms of technology and categories in terms of the underlying technical mechanism.
As a result, dishwashers have been given new value in Chinese homes.
From sink dishwasher to high-energy bubble ...... These new values will eventually drive the popularity of dishwashers in China.
Fotile has also used innovative technology and categories to solve the pain points of Chinese kitchens that European dishwashers have not been able to solve, winning market recognition, and leading high-end sales.
This case of China's manufacturing surpassing the West tells us a simple truth:
If you imitate behind the backs of others, you will never be able to surpass others.
In the past three decades, one of the reasons why Chinese manufacturing has been stuck in the low-end for a long time is that it is Xi to imitate and follow the footsteps of the West.
Most of the brands and industries that have broken out of the encirclement and truly stood firm in the high-end have done one thing right:
Break the limitations of thinking, bravely enter the no-man's land, and use new technologies and categories to reshape and lead the entire industry.
The most typical is new energy vehicles.
Over the past few decades, China's auto industry has struggled to catch up with the West's century-old internal combustion engine technology, but has not been able to surpass it.
However, in the era of electrification and intelligence, Chinese car companies are overtaking in corners, redefining the automotive industry with new technologies and categories.
Large refrigerator, large sofa, self-driving ...... Consumer perceptions have since changed.
Once, 200,000 yuan was the upper limit of domestic cars. But nowadays, domestic cars are already shaking the status of BBA and even Western luxury cars such as Porsche.
From new energy vehicles to Fotile dishwashers, we have seen that the manufacturing in China is not what it used to be.
According to iResearch, dishwashers in China have continued to maintain double-digit growth since 2015.
In the mainstream price range of 5000-9000 yuan, Fotile dishwashers have accounted for 26.3% of the domestic market, and the head brand has obvious advantages.
The breakthrough in high-end sales is just the starting point.
In the future, Fotile dishwashers, which are people-centered, constantly break industry boundaries and create new categories, will also create greater value for users.
Fotile's butterfly change provides a reference sample for those Chinese manufacturing enterprises that are still struggling to catch up and strive to leap to the high-end.
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