Analysis of the business and system of Mi Home's direct stores and specialty stores

In this article, the author has made a certain analysis of the business model and related systems of Xiaomi Home direct stores and specialty stores, let's take a look at the author's dismantling.

This time we will explain the difference between directly operated stores and specialty stores in Xiaomi Home.

1) The sovereignty of Xiaomi Home

(1) Company sovereignty: The Mi Home store is directly operated by a branch of Xiaomi Commercial Company, and the Mi Home store is generally a third-party partner;

(2) Financial transactions:

• The online payment part of the Mi Home direct store is paid to the Mishang head office in a unified manner, and the offline advanced payment part is paid to the Mishang head office at regular intervals.
• The online payment part of the Mi Home store is collected by the partner, and the partner pays to the Mishang head office on the next day of the working day, and the Mi Shang head office pays the partner in the form of settlement.

2) The sales of Xiaomi Home

There is no distinction between the direct stores of Xiaomi Home and the specialty stores in terms of sales, but the new products will be given to higher-level stores according to certain distribution rules.

3) The purchase, sale and inventory function of the Mi Home store system

4) The business model of Xiaomi Home

(1) On-site purchase business process analysis

(2) Integration of delivery and installation, logistics and distribution business processes

Integrated delivery and installation business: Delivered by Xiaomi after-sales outlets, you need to purchase the integrated delivery and installation service, and fill in the delivery and installation appointment time and delivery address.

Logistics and distribution business: distributed by Xiaomi warehouse, logistics and distribution business.

(3) There are three after-sales business models of Xiaomi Home: return, exchange, and waiting;

(4) The allocation business of Xiaomi Home mainly includes: warehouse-to-store, store-to-store, store-to-warehouse, return of bad products, and return of consumables.

This article was originally published by @阿猫阿狗 on Everyone is a Product Manager. Reproduction without permission is prohibited

The title image is from Unsplash and is licensed under CC0

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