In recent years, the two treasures of the antique market, dzi and agarwood, have very different fates. Dzi was once beautiful because of its mysterious historical background and rarity, but in the past two years, it has encountered Waterloo, and the market has shown a decline in volume and price. What is the difference in the market between these two materials?
A plummeting dzi
Dzi, an ancient and mysterious Tibetan Buddhist relic, was once revered for its profound history, unique textured shapes, and rare surviving numbers, and its market price soared to staggering heights. However, driven by profits, problems such as fake, imitation, and speculation have appeared one after another, dragging the dzi into the quagmire.
Imitate. Dzi itself is a kind of processed agate beads, some merchants use modern scientific and technological means to quickly achieve mass production, every year there are countless dzi from Hebei and other factories into Lhasa, pretending to be the sale of dzi beads. It not only infringes on the legitimate rights and interests of consumers, but also seriously damages the authenticity and dignity of the cultural heritage of Dzi.
False. In addition to the pursuit of similarity with Dzi in design and processing, there are also many merchants who sell new beads at a high price in the name of "purity" through technical means such as slurry and oven. Due to its lucrative nature, its aging techniques have been renovated year after year, so that even collectors with a certain degree of discernment can sometimes get lost in the mixed market. The proliferation of this kind of fake dzi has caused players to lose confidence in the dzi market and turn their investment attention to other categories.
Fry. Some speculative traders took advantage of the mystery and scarcity of dzi to wantonly exaggerate its efficacy and cultural value, and artificially created a market prosperity through well-planned auctions and public speculation, pushing the price of dzi into the clouds. However, this kind of speculation that is divorced from actual value is like a castle in the air, once the market bubble bursts, the entire Dzi market will fall sharply, from prosperity to decline.
Why is the agarwood market steadily rising?
The agarwood market was also plagued by rampant fakes, soaking oil, drawing lines, dyeing and other means, and it was difficult for ordinary players to keep the fake from the true. What changed this phenomenon was the branding process of the agarwood market.
Take the more representative Xiang Supreme as an example, it adopts the whole industry chain model of "receiving-processing-direct sales".
In terms of raw materials, the practice of direct docking with the production area can effectively avoid the quality risk and adulteration that may occur in the intermediate links, and ensure that all the high-quality wild agarwood provided is naturally mature; In the processing process, through strict screening and fine processing of raw materials, the original characteristics and natural charm of agarwood are retained as much as possible, and the inherent aroma characteristics and beauty of agarwood are fully excavated and displayed; In terms of sales, Xiang Zhizun has realized the direct connection from the production area to the end consumer by omitting the intermediate links of the traditional sales channels. This not only reduces the cost of the product, but also benefits the consumer, makes the product extremely cost-effective, and also improves the transparency of the transaction.
With the help of professional brands such as Xiangzun Agarwood, the agarwood market has realized a gorgeous transformation from chaos to standardization. The branding model has established the foundation for the healthy and sustainable development of the agarwood market, and promoted the preservation and appreciation of agarwood within a reasonable range. Only by returning to the respect for quality and the attitude of being responsible for consumers can Dzi get rid of the current quagmire and regain the trust and favor of the public.
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