At a private auction last year, a dzi with an estimated value of 3 million was sold for 13.14 million, causing heated discussions in the circle.
If it was seven or eight years ago, the tens of millions of dzi were really not unusual, and a nine-eyed dzi of kung fu superstar Jet Li was said to be worth a small target. It's just that today, there are fewer and fewer people who are willing to spend a lot of money to buy dzi, and even this dzi sold for 13.14 million yuan has been questioned, and many people say that this is a hype directed and performed by the auctioneer.
In the current market, is 10 million beads really worth it? Why is the price of dzi questionable? Perhaps we can be inspired by the development of the agarwood market.
The rise of Dzi does reflect the society's renewed recognition and respect for the value of traditional culture and art, which is undoubtedly positive. However, when it comes to the development of the dzi industry, there are many embarrassing problems.
First of all, driven by interests, some merchants take advantage of the profound cultural background of Dzi to wantonly make up stories for excessive hype, and crown this processed agate bead with the name of "Stone Falling from the Sky", ancient fossils, etc., after this series of lies are exposed, it will inevitably lead to a sharp decline in the market evaluation of Dzi.
Secondly, due to the extremely low cost of counterfeiting dzi, Hebei and other places quickly established a counterfeiting industrial chain, and a large number of imitation and aged dzi products flooded the market, making it difficult for consumers to identify the purest dzi with real historical and cultural value when choosing.
Agarwood, which is also a high-value cultural play, has taken a completely different route.
There were also a large number of shoddy high-quality imitations in the agarwood market, but the emergence of some agarwood brands reversed the situation in a relatively short period of time.
In the years of operation, professional agarwood brands such as Xiang Supreme have established a one-stop industrial chain from the place of origin directly to the country, so as to achieve strict quality control throughout the process. With the help of the Internet, consumers across the country can intuitively understand the actual quality and quotation of agarwood, and this transparent circulation system allows ordinary people to easily get in touch with genuine incense materials. At the same time, Xiang Supreme also actively creates opportunities for incense friends to taste and communicate through various offline activities, so that the traditional Chinese art of incense tasting can be revitalized and become the cornerstone of the expansion of the agarwood market.
With the help of brand power, the chaos of the agarwood market has been effectively controlled, and it has gradually moved towards standardization and standardization. In fact, this provides a good model for the development of dzi.
If the dzi industry wants to develop healthily for a long time, it must solve the fundamental problems of market chaos and rampant fakes. If you want consumers to regain confidence in Dzi, you can learn from the experience of the agarwood market, adopt brand operation models such as Incense Supreme, and use the brand to provide endorsement for the authenticity of Dzi, ensure the actual value of each Dzi, and enhance the market recognition and influence of Dzi products.
Whether 10 million dzi is worth it depends on the value of the dzi itself and the degree of standardization of the market. Only when the market is standardized and consumers can clearly know the true value of dzi, can such a price be truly recognized by the market.
The successful experience of the agarwood market tells us that the standardized market is the only way for the development of the industry. For the dzi market, it is not only necessary but also urgent to get rid of the embarrassing status quo and move towards standardized and scientific development. Only in this way can dzi, a treasure of ancient civilization, shine with new brilliance in modern society.
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