In recent times, the successive rise in gold prices has made the spectators dumbfounded, in fact, in the places you don't notice, the price of many materials has risen more crazy than gold, and agarwood is one of them. As a kind of incense material that is regarded as the "king of incense", agarwood has always been synonymous with identity and taste, and with the popularity of incense among high-net-worth individuals, the price of agarwood has also entered a period of rapid rise. Up to now, the quotation of many domestic agarwood raw materials has doubled compared with a year ago.
Although it has experienced such a rapid rise, in the eyes of industry insiders, the price of agarwood is far from peaking, and the future may enter a decades-long "golden age". What makes professionals generally optimistic about the future of agarwood?
The resource situation of "one fragrance is hard to find".
The formation of agarwood is a long and complex process. It is derived from a specific species of tree that secretes resin to protect itself after trauma or infection. Over time, this part of the resin gradually mellows and emits a unique aroma, which eventually forms agarwood. This process can take decades or even hundreds of years, so the production of agarwood is extremely difficult.
Due to the harsh production conditions of agarwood, coupled with over-collection and habitat destruction, agarwood resources have become increasingly scarce. In addition, agarwood is mainly distributed in tropical rainforest areas, and the implementation of environmental protection policies and sustainable development measures in these areas also limits the mining and export of agarwood.
At present, the wild agarwood in the mainland market comes from several time-honored brands with import qualifications, such as Xiang Zhizun, and they have a deeper understanding of the severity of the resource situation.
"The more classic the production area, the more serious the decline in production, for example, the annual production of agarwood in Vietnam may only be a fraction of that of previous years, and the material of Qi Nan is even rarer." Sun Yuhui, the founder of Incense Supreme Agarwood, said that because the material is in demand, he now has to spend two or three months every year to travel back and forth to the country of origin of agarwood in order to ensure the supply of agarwood for the brand, "It may take dozens of hundreds of years for a piece of agarwood to form, but it may be consumed in a few hours for smoking, so agarwood will definitely become more and more popular in the future." ”
An irresistible agarwood
With the development of the economy and the improvement of people's living standards, the pursuit of high-quality lifestyle is also growing. With its unique aroma and long cultural history, agarwood has become a popular choice in the high-end consumer goods market. With the further development of agarwood categories by first-line brands such as Xiang Supreme, the fit between agarwood and modern life has been greatly improved, and people can deeply experience agarwood through new categories such as fashion accessories and travel aromatherapy, and this traditional incense has made great progress in the fields of culture and health.
In addition, among high-net-worth individuals, agarwood has become a hot investment option. With the weakening of the real estate market and the increasing volatility of the stock market, more and more successful entrepreneurs and veteran collectors are turning to agarwood collecting, many of whom have previously dabbled in the mahogany furniture and antiques market, and with their rich market experience and unique vision, they generally believe that the agarwood market has huge room for appreciation in the future.
The "2023 China Ultra-high-net-worth Individuals Demand Survey Report" pointed out that more than half of high-net-worth individuals have set foot in agarwood collection, and agarwood's position in the field of high-end collection is increasingly consolidated.
As a special commodity with both material value and spiritual symbolism, driven by the scarcity of resources, the continuous rise in the price of agarwood not only reflects the market's high recognition of its intrinsic value, but also indicates that the agarwood industry is in an unprecedented golden stage of development, attracting more and more people to join the exploration, appreciation and collection of agarwood, and witness the brilliant brilliance of this cultural treasure in the new era.
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