The agarwood market, as an important carrier of incense culture, has been booming in recent years. But don't be fooled by appearances, behind the market boom, there are many hidden tricks. People in the industry don't say through it, Xiaobai is ignorant, but if you really want to go deep into it, these pits that you haven't seen through may trip you up. Have you noticed any of the following situations?
First of all, the agarwood market is currently facing a significant lack of industry standards. Due to the wide variety of agarwood, its quality identification mainly relies on experienced experts, rather than a uniform and clear standard. Key evaluation indicators such as origin, vintage, oil content, and aroma often vary from person to person. Some merchants will also take advantage of the information gap between themselves and consumers when selling, and use conceptual packaging, exaggeration and other means to mislead, so that consumers often have nothing to do when purchasing.
Secondly, pricing confusion is another major pain point in the current agarwood market. The price of agarwood is affected by a variety of factors, including quality, scarcity, market demand, etc., but due to the lack of an open and transparent price formation mechanism, the market price fluctuates greatly and disorderly. Some businesses take advantage of information asymmetry, mark prices arbitrarily, and even inflated prices or maliciously lower price expectations with inferior agarwood, which seriously affects the fair competition environment of the market.
In addition, counterfeit and shoddy products are flooding the market, and the problem of fake and real products is particularly prominent. Due to the high value of agarwood, some unscrupulous merchants are driven by profits to manufacture counterfeit products or shoddy products through chemical means. For example, soaking oil and micro-pressed materials are some of the more typical examples, where merchants use chemical flavors to process miscellaneous wood or agarwood white wood, and then use shoddy products to grab high profits. This behavior not only brings economic losses to consumers, but also seriously hits people's consumer confidence, thus hindering the overall development of the market.
In such a market situation, brands seem to have become a better choice. From the selection of raw materials to the processing of products, we ensure that every link is under orderly monitoring and management, so as to ensure that the quality of each agarwood product is reliable and the source can be traced, so as to make up for the lack of industry standards; At the same time, brands such as Xiang Supreme also have a more transparent price system, and you can see the prices of different production areas and grades of agarwood at a glance through the Internet, and make rational choices according to your budget and needs, which actually promotes the establishment of new agarwood consumption standards.
Every person who loves incense, after seeing the market heat, also needs to have a sense of the problems behind it, improve their appreciation ability, and make choices on the basis of cognition, so as to avoid stepping on thunder.
Now, first-line brands such as incense supreme are also actively carrying out the popularization of correct agarwood knowledge, and offline activities such as incense tasting meetings led by it have not only become a channel for professional incense friends to communicate, but also become the main path for the dissemination of traditional Chinese incense culture, which can help incense friends establish their own all-round cognition of agarwood, be more rational and scientific when buying agarwood, vote for good agarwood with purchase behavior, and promote the standardized development of the industry.
Only with the joint efforts of merchants, consumers and regulatory authorities can the agarwood market be expected to establish a rational and fair market environment, so as to move towards real prosperity.
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