In 2024, the global automotive industry has ushered in a moment of extraordinary significance. The legendary sports car brand MG celebrates its 100th anniversary, an event that attracts attention from all over the world and witnesses the glorious history and future vision of the MG brand.
Since its founding in 1924 by William Morris, MG has made its mark on the global automotive market with its unique design philosophy, superior performance and spirit of continuous innovation. In the past year, SAIC's overseas sales reached 1.208 million units, of which the MG brand has been the overseas sales champion of China's single brand for five consecutive years with global sales of more than 840,000 units, demonstrating its strong market competitiveness. Especially in the European market, 7 out of every 10 vehicles exported are MG, which fully proves the wide recognition and far-reaching influence of the MG brand in the global market.
On this memorable occasion, MG unveiled the much-anticipated all-new electric supercar EXE181 at the 2024 Beijing Auto Show. This car is not only a tribute to the history of the MG brand, but also an expectation for the future. Its design is inspired by the historical "roaring raindrops" MG EX181 and is a tribute to the heroes who created the "Surface Speed". The release of the EXE181 marks a solid step forward for the MG brand in the field of supercars.
The release of the MG EXE181 electric supercar demonstrates SAIC's leading strength in three-electric technology and aerodynamic design. The goal is to have a maximum speed of 415km/h and the lowest wind resistance in the world of 0.181Cd, and will enter the "1 second club" of 000 acceleration in the future, becoming the perfect combination of speed and technology. This achievement not only demonstrates the technical strength of the MG brand, but also indicates the future direction of the electric vehicle industry.
In addition to the EXE181, another of MG's sports cars, the Cyberster, is equally eye-catching. Since its launch at the end of last year, the Cyberster has been in the top 3 sports car sales for five consecutive months with sales of more than 800 units, forming the first camp in the sports car market with Porsche. This result once again proves the MG brand's preeminence in the sports car segment.
On the occasion of celebrating its centennial, MG also held a number of wonderful cross-border marketing activities. These include sponsorship of well-known teams such as Arsenal and Bayer Leverkusen, as well as a sponsorship of the Goodwood Festival of Speed in July. These activities not only enriched the connotation of the brand, but also made more consumers feel the charm and vitality of the MG brand.
In addition, the MG brand also announced a preferential activity called "Glory 100 Years", MG4 EV electric steel cannon direct price reduction of 30,000 yuan, MG ONE tide SUV and MG6 XLINE shark hunting version of 20,000 yuan, and the elegant MG7 B-class coupe launched a special 100 thousand yuan of up to 18,000 yuan, MG5 also enjoyed a discount of 22,000 yuan. These blockbuster offers not only show MG's deep emotion and gratitude to consumers, but also demonstrate its firmness and strength in the era of smart new energy.
Looking forward to the future, MG will continue to uphold the brand spirit of innovation, quality and speed, and continue to explore and break through the boundaries of the automotive industry. In the context of globalization, MG will deepen the layout of domestic and foreign markets and provide consumers with more diversified and personalized products and services.
The centennial celebration of the MG brand is not only a review and tribute to the past, but also a vision and expectation for the future. In the context of the new era, MG will continue to take innovation as the driving force and quality as the cornerstone to write its own new legend. It is believed that in the near future, MG will continue to lead the global automotive trend and inject new vitality and impetus into the development of the automotive industry.
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